Integrative Overviews and What's Next

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Integrative Overviews and What's Next
The Context: Facts and Figures
Overview: Practical Guide to Digital Marketing
The ROI Challenge: What Metrics to Use?
Where Should I Use What Technique?
Using the New Media for B2B Marketing
Integrated Campaigns
Practical Guide to Digital Marketing
New Media Initiative
What's New & What's Next
Academic Studies
Best Practices


By Dr. Siddharth Shah, Sr. Director of Business Analytics, Efficient Frontier
By Jon Schulz, EVP Specific Media
By Joseph Jaffe, President, Jaffe LLC; former Interactive Media Head at TBWA\Chiat\Day and OMD USA ( see ), author of the best-selling book "Life After the 30 Second Spot"
By Robert Haverback, Director of Digital Marketing at TD Ameritrade
By Derek Koenig, Chief Marketing Officer of Discovery Communications
By Jason Sutton, Michigan MBA and digital entrepreneur, and Sid Shah of digital consultant Efficient Frontier
By Rishad Tobaccowala, CIO of Publicis Groupe and CEO of Denuo
By Chuck Shultz, New Media Director at Starcom MediaVest Group


Brands & Innovation—Spreading Stories to Create Value with Wendy Clark, The Coca Cola Company
Steve Rubel on 11 Digital Marketing Trends, BRITE ‘11
Bravo TV: Digital Media and Marketing Strategies, BRITE ‘11
Links: Digital Marketing

Industry Trends:

eMarketer Webinar: Key Digital Trends for 2012
We Are Social's Guide to Social, Digital and Mobile Around the World, Jan. 2012
Aegis Media: 12 Trends for 2012
Millward Brown: 12 Digital Predictions for 2012
Society of Digital Agencies: 2011 Digital Marketing Outlook
Best Digital Campaigns of 2011
Marketing Fact vs. Marketing Fantasy



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