Keyword density
From The Yaffe Center
Keyword density is the number of times a keyword or phrase appears compared to the total number of words on a page.
Keyword density is important because search engines use this information to categorize a site's theme, and to determine which terms the site is relevant to. The perfect keyword density will help achieve higher search engine positions. Keyword density needs to be balanced correctly. Thus, too low and you will not get the optimum benefit, too high and your page might get flagged for keyword spamming.
Online keyword density checkersFree Keword Density Checker[1], A Free Online tool to check Keyword Density and a lot more SEO Tools For Your Website.