Integrative Overviews and What's Next
From The Yaffe Center
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::[[Using the New Media for B2B Marketing]] | ::[[Using the New Media for B2B Marketing]] | ||
::[[Integrated Campaigns]] | ::[[Integrated Campaigns]] | ||
| - | ::[[What's New | + | ::[[Practical Guide to Digital Marketing]] |
| - | ::[[ | + | ::[[New Media Initiative]] |
| - | + | ::[[What's New & What's Next]] | |
| - | + | ::[[Terminology]] | |
| - | + | ::[[Academic Studies]] | |
| + | ::[[Best Practices]] | ||
| + | ::[[Archives]] | ||
| - | ''' | + | '''Presentations:''' |
| - | :[http://www. | + | :*[http://www.yaffecenter.org/events/speakers/Dr.%20Sid%20Shah.pptx The Online Marketing Landscape Trends, Outlook and Strategy] |
| - | :[http://www. | + | ::By Dr. Siddharth Shah, Sr. Director of Business Analytics, Efficient Frontier |
| - | :[http://www. | + | :* [http://www.yaffecenter.org/events/speakers/How_to_Construct_an_Effective_Digital_Marketing_Plan.pptx How to Construct an Effective Digital Marketing Plan] |
| - | :[http:// | + | ::By Jon Schulz, EVP Specific Media |
| + | :*[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/joseph-jaffe-lecture.asx '''"'''']''[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/joseph-jaffe-lecture.asx Life After the 30-Second Spot"]''''''[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/joseph-jaffe-lecture.asx]''' | ||
| + | ::By Joseph Jaffe, President, Jaffe LLC; former Interactive Media Head at TBWA\Chiat\Day and OMD USA ( [http://www.jaffejuice.com/ see www.jaffejuice.com] ), author of the best-selling book [http://www.lifeafter30.com/ "Life After the 30 Second Spot"] | ||
| + | :*[http://yaffecenter.org/downloads/speakers/Christine_O'Connell.pdf "How to Put Together a Digital Plan"] | ||
| + | ::By Robert Haverback, Director of Digital Marketing at TD Ameritrade | ||
| + | :*[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/koenig.asx "Using Non-Traditional Communications Effectively"] | ||
| + | ::By Derek Koenig, Chief Marketing Officer of Discovery Communications | ||
| + | :*[http://rossmedia.bus.umich.edu/rossmedia/SilverlightPlayer/Default.aspx?peid=550ac056023a4cee8590273ebabd45ff1d "What's New and Next in Digital Advertising"] | ||
| + | ::By Jason Sutton, Michigan MBA and digital entrepreneur, and Sid Shah of digital consultant Efficient Frontier | ||
| + | :*[http://rossmedia.bus.umich.edu/rossmedia/SilverlightPlayer/Default.aspx?peid=a1c26acb6d734e16873ce6d84a700f08 "Digital Marketing: State of the Art, and Lessons Learned"] | ||
| + | ::By Rishad Tobaccowala, CIO of Publicis Groupe and CEO of Denuo | ||
| + | :*[http://yaffecenter.org/downloads/speakers/chuck_schultz.ppt "Web X.0: Emerging and Nascent Digital Challenges"] | ||
| + | ::By Chuck Shultz, New Media Director at Starcom MediaVest Group | ||
| - | ''' | + | '''Videos:''' |
| - | :[http://www. | + | :[http://www.youtube.com/watch?v=pZ73rN1DiGo&feature=related Brands & Innovation—Spreading Stories to Create Value with Wendy Clark, The Coca Cola Company] |
| - | :[http://www. | + | :[http://www.youtube.com/watch?v=zsfT8WkWRfs Steve Rubel on 11 Digital Marketing Trends, BRITE ‘11] |
| - | :[http://www. | + | :[http://www.youtube.com/watch?v=T9nCnm3p5hw Bravo TV: Digital Media and Marketing Strategies, BRITE ‘11] |
| - | + | ||
| - | :[[Links: | + | :[[Links: Digital Marketing]] |
| - | ''' | + | '''Industry Trends:''' |
| + | :[http://www.slideshare.net/eMarketerInc/emarketer-webinar-key-digital-trends-for-2012-10607308 eMarketer Webinar: Key Digital Trends for 2012] | ||
| + | :[http://www.slideshare.net/wearesocialsg/we-are-socials-guide-to-social-digital-and-mobile-around-the-world-jan-2012 We Are Social's Guide to Social, Digital and Mobile Around the World, Jan. 2012] | ||
| + | :[http://www.slideshare.net/NextGenerationMedia/12-trends-for-2012 Aegis Media: 12 Trends for 2012] | ||
| + | :[http://www.slideshare.net/MillwardBrown/12-digital-predictions-for-2012 Millward Brown: 12 Digital Predictions for 2012] | ||
| + | :[http://www.slideshare.net/sodaspeaks/society-of-digital-agencies-soda-2011-digital-marketing-outlook Society of Digital Agencies: 2011 Digital Marketing Outlook] | ||
| + | :[http://www.slideshare.net/gregfromparis/best-viral-2011-by-gregory-pouy Best Digital Campaigns of 2011] | ||
| + | :[http://www.slideshare.net/HubSpot/marketing-fact-vs-marketing-fantasy Marketing Fact vs. Marketing Fantasy] | ||
| - | : | + | '''Terminology:''' |
'''Blogs:''' | '''Blogs:''' | ||
| - | '''RSS Feeds:''' | + | '''RSS Feeds:''' <rss>http://www.emarketer.com/blog/index.php/feed/</rss> |
| + | |||
| + | <rss number="5" desc="off">http://feeds.feedburner.com/AdvertisingAge/Digital</rss> | ||
| - | < | + | <br>'''[[More RSS Feeds: Overall Perspectives]]''' |
'''[[Main Page]]''' | '''[[Main Page]]''' | ||
Current revision
Content:
- Integrative Overviews and What's Next
- The Context: Facts and Figures
- Overview: Practical Guide to Digital Marketing
- The ROI Challenge: What Metrics to Use?
- Where Should I Use What Technique?
- Using the New Media for B2B Marketing
- Integrated Campaigns
- Practical Guide to Digital Marketing
- New Media Initiative
- What's New & What's Next
- Terminology
- Academic Studies
- Best Practices
- Archives
Presentations:
-
- By Dr. Siddharth Shah, Sr. Director of Business Analytics, Efficient Frontier
- By Jon Schulz, EVP Specific Media
- By Joseph Jaffe, President, Jaffe LLC; former Interactive Media Head at TBWA\Chiat\Day and OMD USA ( see www.jaffejuice.com ), author of the best-selling book "Life After the 30 Second Spot"
- By Robert Haverback, Director of Digital Marketing at TD Ameritrade
- By Derek Koenig, Chief Marketing Officer of Discovery Communications
- By Jason Sutton, Michigan MBA and digital entrepreneur, and Sid Shah of digital consultant Efficient Frontier
- By Rishad Tobaccowala, CIO of Publicis Groupe and CEO of Denuo
- By Chuck Shultz, New Media Director at Starcom MediaVest Group
Videos:
- Brands & Innovation—Spreading Stories to Create Value with Wendy Clark, The Coca Cola Company
- Steve Rubel on 11 Digital Marketing Trends, BRITE ‘11
- Bravo TV: Digital Media and Marketing Strategies, BRITE ‘11
Industry Trends:
- eMarketer Webinar: Key Digital Trends for 2012
- We Are Social's Guide to Social, Digital and Mobile Around the World, Jan. 2012
- Aegis Media: 12 Trends for 2012
- Millward Brown: 12 Digital Predictions for 2012
- Society of Digital Agencies: 2011 Digital Marketing Outlook
- Best Digital Campaigns of 2011
- Marketing Fact vs. Marketing Fantasy
Terminology:
Blogs:
RSS Feeds:
| Error: It's not possible to get http://www.emarketer.com/blog/index.php/feed/... |
| Error: It's not possible to get http://feeds.feedburner.com/AdvertisingAge/Digital... |
