Integrative Overviews and What's Next
From The Yaffe Center
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::[[Using the New Media for B2B Marketing]] | ::[[Using the New Media for B2B Marketing]] | ||
::[[Integrated Campaigns]] | ::[[Integrated Campaigns]] | ||
| - | ::[[What's New | + | ::[[Practical Guide to Digital Marketing]] |
| - | ::[[ | + | ::[[New Media Initiative]] |
| - | + | ::[[What's New & What's Next]] | |
| - | + | ::[[Terminology]] | |
| - | + | ::[[Academic Studies]] | |
| + | ::[[Best Practices]] | ||
| + | ::[[Archives]] | ||
'''Presentations:''' | '''Presentations:''' | ||
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:[http://www.slideshare.net/gregfromparis/best-viral-2011-by-gregory-pouy Best Digital Campaigns of 2011] | :[http://www.slideshare.net/gregfromparis/best-viral-2011-by-gregory-pouy Best Digital Campaigns of 2011] | ||
:[http://www.slideshare.net/HubSpot/marketing-fact-vs-marketing-fantasy Marketing Fact vs. Marketing Fantasy] | :[http://www.slideshare.net/HubSpot/marketing-fact-vs-marketing-fantasy Marketing Fact vs. Marketing Fantasy] | ||
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| + | '''Terminology:''' | ||
'''Blogs:''' | '''Blogs:''' | ||
Current revision
Content:
- Integrative Overviews and What's Next
- The Context: Facts and Figures
- Overview: Practical Guide to Digital Marketing
- The ROI Challenge: What Metrics to Use?
- Where Should I Use What Technique?
- Using the New Media for B2B Marketing
- Integrated Campaigns
- Practical Guide to Digital Marketing
- New Media Initiative
- What's New & What's Next
- Terminology
- Academic Studies
- Best Practices
- Archives
Presentations:
-
- By Dr. Siddharth Shah, Sr. Director of Business Analytics, Efficient Frontier
- By Jon Schulz, EVP Specific Media
- By Joseph Jaffe, President, Jaffe LLC; former Interactive Media Head at TBWA\Chiat\Day and OMD USA ( see www.jaffejuice.com ), author of the best-selling book "Life After the 30 Second Spot"
- By Robert Haverback, Director of Digital Marketing at TD Ameritrade
- By Derek Koenig, Chief Marketing Officer of Discovery Communications
- By Jason Sutton, Michigan MBA and digital entrepreneur, and Sid Shah of digital consultant Efficient Frontier
- By Rishad Tobaccowala, CIO of Publicis Groupe and CEO of Denuo
- By Chuck Shultz, New Media Director at Starcom MediaVest Group
Videos:
- Brands & Innovation—Spreading Stories to Create Value with Wendy Clark, The Coca Cola Company
- Steve Rubel on 11 Digital Marketing Trends, BRITE ‘11
- Bravo TV: Digital Media and Marketing Strategies, BRITE ‘11
Industry Trends:
- eMarketer Webinar: Key Digital Trends for 2012
- We Are Social's Guide to Social, Digital and Mobile Around the World, Jan. 2012
- Aegis Media: 12 Trends for 2012
- Millward Brown: 12 Digital Predictions for 2012
- Society of Digital Agencies: 2011 Digital Marketing Outlook
- Best Digital Campaigns of 2011
- Marketing Fact vs. Marketing Fantasy
Terminology:
Blogs:
RSS Feeds:
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| Error: It's not possible to get http://feeds.feedburner.com/AdvertisingAge/Digital... |
