Ad rank
From The Yaffe Center
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You might have seen that for certain keywords Google also list ads on a section just above the search results. For an ad to appear on that section the ad must exceed a certain quality threshold. According to Google it ensures that only the highest quality ads appear in top spots[http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6300]. | You might have seen that for certain keywords Google also list ads on a section just above the search results. For an ad to appear on that section the ad must exceed a certain quality threshold. According to Google it ensures that only the highest quality ads appear in top spots[http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6300]. | ||
| - | [[Image:topsearchsection.jpg|thumb|596×279px|alt=Google Ads of highest Quality score|Google Ads that appear at the top of search results need a treshold [[quality score]] to appear there ]] | + | [[Image:topsearchsection.jpg|thumb|left|596×279px|alt=Google Ads of highest Quality score|Google Ads that appear at the top of search results need a treshold [[quality score]] to appear there ]] |
Revision as of 10:09, 15 April 2010
The position of a search ad in the search page is dependent on the ad rank which is calculated by multiplying the maximum keyword bid and the quality score. The ad having a higher rank appears above the lower ranking ads.
Ad rank = max CPC (bid) * Quality score
You might have seen that for certain keywords Google also list ads on a section just above the search results. For an ad to appear on that section the ad must exceed a certain quality threshold. According to Google it ensures that only the highest quality ads appear in top spots[1].
