Welcome to the Digital Media Wiki

From The Yaffe Center

Revision as of 21:36, 16 April 2014

Yaffe Center Digital Media Resources Hub

Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.

The Yaffe Center has developed this page to provide information, presentations, links, and student developed wikis on the following topics:

• Digital Media: Overall Perspectives
  • New Media Initiative
  • Practical Guide to Digital Marketing
  • Viral Marketing
  • Corporate Websites and their Digital Impact
  • Content Marketing in Digital Media
• Search Engine Marketing/Search Engine Optimization
  • On-Page SEO
  • Search Engine Advertising
  • Search Engine Marketing
  • Search Engine Optimization
  • Off-Page SEO
  • Optimizing for Local Search
• Display Advertising - Including Retargeting
• Social Media/Social Networking/Blogs/Viral Marketing
  • Social Marketing
  • Using Social Networking for Marketing
  • Marketing in the Blogosphere
  • Facebook Marketing
• Mobile Marketing Info
  • Mobile Marketing
• Terminology
• Academic Studies on Digital Marketing
• Creative Techniques
  • Banner and Display Ads
  • Search Engine Ads
  • Social Media
  • Mobile
  • Email
  • Video
• Privacy and Regulations
• Integrative Overviews & What's Next
• Building Your Own Website
• Improving the Landing Pages on Your Own Websites
• Email Marketing

Further contributions are welcomed.

Links in red are currently under construction.