Search Engine Marketing

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Content:
Search Engine Marketing
Search Engine Marketing Overview
Search Engine Optimization
On-Page SEO
Off-Page SEO
Search Engine Optimizers
Terminology
Academic Studies
Best Practices
Search Engine Advertising
How Google AdSearch Works
Keyword Optimization
Optimizing for Local Search
Terminology
Academic Studies
Best Practices
Archives
Links:
Google Search Engine Optimization Starter Guide
Search Engine Watch
Workshops:
Search Engine Workshop
The workshop included speakers from Google, Digitas, and local agency Pure Visibility, and featured a hands-on exercise for Ross students to get experience constructing ad groups and writing keywords and ads for Google's popular AdWords system.
Melanie Mitchell, SVP of Search Strategy for Digitas keynoted the event with stories from her experience with clients which have included Bank of America, Whirlpool, Mars and Kraft. Other speakers included Megan Zlatos of Pure Visibility and Elyse Guilfoyle from Google. Professor Bud Gibson, who teaches a course in search engine marketing at Eastern Michigan University moderated the event. After the morning presentations, students were given a live project to develop search engine ad groups for the United Way of Greater Toledo
Megas Zlatos and Elyse Guilfoyle
Melanie Mitchell
Professor Bud Gibson
Industry Trends:
The Death and Rebirth of SEO
The Relationship Between Social Media and Search
Terminology:
Keywords
Keyword density
Keyword bid
Search spamming
Blogs:
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