Welcome to the Digital Media Wiki

From The Yaffe Center

Digital Media Resources

Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.

Over the past several years, the Yaffe Center ( About The Yaffe Center ) has sponsored outside speakers, conferences, events and courses which have covered these topics. The Yaffe Center has also created wikis with the latest information, best practices, and learnings on key topics within digital marketing. These wiki pages will be based on student papers and independent study projects but can be updated and added to by anyone in the U-M community.

The digital media resources are below.