Display Advertising - Including Retargeting

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Display Advertising

Wikis:

Display Ad Targeting

Presentations:

  • "Google's View of the Digital Advertising World." Michal Lorenc, Director of Advertising Sales, Google. Michal spoke about how Google views opportunities in digital advertising.
  • Image:Neville Manohar Chrysler Group.pptx"Digital Media at Chrysler" Neville Manohar, Chrysler
  • "Web 1.X: The "Basics" Aren't Basic Anymore" By: Jennifer Kohler, Associate Director at Digitas

Trend Reports:

eMarketer Webinar: Reaching the Right Audience—Ad Targeting Trends
eMarketer Display Trends
Display Advertising 2.0: New Perspectives

Playbooks:

eMarketer: Keys to Online Display Advertising
IAB Innovation Days 2011: Google Display Ads
Digiday Agency Event: 5 Resolutions for Display Advertisers

Videos:

This is Digital Marketing: From Ad Men to Math Men, by Mediative

Links: Display Advertising

Terminology

Cost per click (CPC)
Click through rate (CTR)
Quality Score

Blogs:

RSS Feed:

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