Ad Rank
From The Yaffe Center
(Difference between revisions)
(New page: CPM is a pricing model where the advertisers are charged per 1000 impressions of an ad. It is one of the most commonly used pricing models in web advertising outside of search engines....) |
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| + | The position of a search ad in the search page is dependent on the ad rank which is calculated by multiplying the maximum [[keyword bid]] and the [[quality score]]. The ad having a higher rank appears above the lower ranking ads. | ||
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| + | Ad rank = max CPC (bid) * Quality score | ||
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| + | You might have seen that for certain keywords Google also list ads on a section just above the search results. For an ad to appear on that section the ad must exceed a certain quality threshold. According to Google it ensures that only the highest quality ads appear in top spots[http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6300]. | ||
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| + | [[Image:topsearchsection.jpg|thumb|left|400x180px|alt=Google Ads of highest Quality score|Google Ads that appear at the top of search results need a treshold [[quality score]] to appear there ]] | ||
Current revision
The position of a search ad in the search page is dependent on the ad rank which is calculated by multiplying the maximum keyword bid and the quality score. The ad having a higher rank appears above the lower ranking ads.
Ad rank = max CPC (bid) * Quality score
You might have seen that for certain keywords Google also list ads on a section just above the search results. For an ad to appear on that section the ad must exceed a certain quality threshold. According to Google it ensures that only the highest quality ads appear in top spots[1].
