Integrative Overviews and What's Next

From The Yaffe Center

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Revision as of 18:14, 16 May 2014

Content:

Integrative Overviews and What's Next

The Context: Facts and Figures

Overview: Practical Guide to Digital Marketing

The ROI Challenge: What Metrics to Use?

Where Should I Use What Technique?

Using the New Media for B2B Marketing

Integrated Campaigns

What's New and What's Next

Industry Trends

Terminology

Academic Studies

Best Practices

Trend Reports:

Mobile Trends 2011: Trending the Future

eMarketer Mobile Trends

Mobile Outlook 2011 provided by 5th Finger, a retail and health mobile solutions company

Bricks and Mobile provided by 5th Finger, a retail and health mobile solutions company

Playbooks:

360i Mobile Marketing Playbook

HubSpot: Master Mobile Marketing in 2012

eMarketer: Cashing In on Mobile Shopping

Resource Interactive: 5 Mobile Essentials for CPG Brands

Links: Mobile Marketing

Videos:

Mobile Marketing: Getting to Great--Delivering Bigger Consumer Experiences on Smaller Screens

Blogs:

RSS Feeds: 

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More RSS Feeds: Mobile Marketing

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