From DigitalRhetoricCollaborative

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Revision as of 17:19, 14 July 2019

According to Ball, new media is defined “as texts that juxtapose semiotic modes in new and aesthetically pleasing ways and, in doing so, break away from print traditions so that written text is not the primary rhetorical means” (405).^[1] Ball goes on to further clarify that new media scholarship, specifically, is not referring to any digitized, online scholarship and is not just discussing new media elements. This is because such a use of the term then defines new media too broadly. In Spring 2003, Kairos' "Issues of New Media" raised a similar concern of definitions being too braod and too open.^[2] Instead, the editors group new media texts into three categories: online scholarship, scholarship about new media, and new media scholarship. When defining "new media," it is often specifically defining "new media texts." Selfe explains that when using the term "new media texts" these texts are "created primarily in digital environments, composed in multiple media…and designed for presentation and exchange in digital venues. These texts generally place a heavy emphasis on visual elements… and sound, and they often involve some level of interactivity" (43). ^[3] Wysocki further complicates this by emphasizing the composer's awareness.

References

1. ↑ Ball, C. E. (2004). Show, not tell: The value of new media scholarship. Computers and Composition, 21(4), 403-425.
2. ↑ Ball, C. E. & Hewett, B. L. (Eds.). (2003, Spring). What is new media? Kairos, 8(1). Retrieved from http://kairos.technorhetoric.net/8.1/binder2.html?coverweb/index.html
3. ↑ Selfe, C. L. (2004). Students who teach us: A case study of a new media text designer. In A. F. Wysocki, J. Johnson–Eilola, C. L. Selfe, & G. Sirc (Eds.), Writing new media: Theory and applications for expanding the teaching of composition (pp. 43-110). Logan, UT: Utah State University Press.