Rhetorical Velocity

From DigitalRhetoricCollaborative

Rhetorical Velocity is a term coined by Jim Ridolfo and conceptualized by Ridolfo and Dànielle Nicole DeVoss. ^[1] The concept describes a strategy in which rhetors compose a text in consideration of how it might be recomposed. The notion of velocity emphasizes what Ridolfo and DeVoss describe as "a conscious rhetorical concern for distance, travel, speed, and time, pertaining specifically to theorizing instances of strategic appropriation by a third party." As such, the concept relates to both the process of invention and indicates the way in which delivery has changed from how it has been historically situated.^[2]

Ridolfo and DeVoss demonstrate that this concept of rhetorical velocity has considerations for traditional texts, such as press releases, as well as for digital media. Rhetorical velocity also has impacts concerning copyright^[3] and Creative Commons.^[4]

References

1. ↑ Ridolfo, Jim and Dànielle Nicole DeVoss. "Composing for Recomposition: Rhetorical Velocity and Delivery." Kairos: A Journal of Rhetoric, Technology, and Pedagogy 13.2 (2009). http://kairos.technorhetoric.net/13.2/topoi/ridolfo_devoss/intro.html
2. ↑ Ridolfo, Jim and Dànielle Nicole DeVoss. "Composing for Recomposition: Rhetorical Velocity and Delivery." Kairos: A Journal of Rhetoric, Technology, and Pedagogy 13.2 (2009). http://kairos.technorhetoric.net/13.2/topoi/ridolfo_devoss/history.html
3. ↑ Ridolfo, Jim and Martine Courant Rife. "Rhetorical Velocity and Copyright: A Case Study on Strategies of Rhetorical Delivery." Copy(write): Intellectual Property in the Writing Classroom. Eds. Martine Courant Rife, Shaunt Slattery, and Dànielle Nicole DeVoss. Fort Collins, Colorado: The WAC Clearinghouse and Parlor Press. 2011. http://http://wac.colostate.edu/books/copywrite/chapter12.pdf
4. ↑ Charles Lowe. "Considerations for Creative Commons Licensing of Open Educational Resources: The Value of Copyleft." Computers and Composition Online September 2010. http://www2.bgsu.edu/departments/english/cconline/open/applying-rhetorical-velocity.html