Visual Rhetoric

From DigitalRhetoricCollaborative

The terms Visual Rhetoric has been explored by Eyman who compared visual rhetoric to digital rhetoric and found out that visual rhetoric works both as a practice and as a field of study. Traditionally, visual rhetoric has been used for analyzing the persuasive effects of digital images, but new media spaces may pose challenges to the use of visual rhetoric as an analytical framework ^[1].

References

1. ↑ Eyman, D. (2015). Digital rhetoric: Theory, method, practice. Ann Arbor: University of Michigan Press.