Display Advertising - Including Retargeting
From The Yaffe Center
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'''[[Links: Display Advertising]]''' | '''[[Links: Display Advertising]]''' | ||
| - | + | [[Terminology]] | |
| + | :[[Display Ad Targeting]] | ||
:[[Cost per click (CPC)]] | :[[Cost per click (CPC)]] | ||
| + | :[[Cost per thousand impression (CPM)]] | ||
:[[Click through rate (CTR)]] | :[[Click through rate (CTR)]] | ||
:[[Quality Score]] | :[[Quality Score]] | ||
| + | :[[Landing pages]] | ||
| + | :[[Ad copy]] | ||
| + | :[[Ad rank]] | ||
| + | :[[Pay-Per-Click (PPC)]] | ||
| + | :[[Conversion rate]] | ||
| + | |||
'''Blogs:''' | '''Blogs:''' | ||
Current revision
[edit] Display Advertising
Wikis:
Presentations:
- "Google's View of the Digital Advertising World." Michal Lorenc, Director of Advertising Sales, Google. Michal spoke about how Google views opportunities in digital advertising.
- Image:Neville Manohar Chrysler Group.pptx"Digital Media at Chrysler" Neville Manohar, Chrysler
- "Web 1.X: The "Basics" Aren't Basic Anymore" By: Jennifer Kohler, Associate Director at Digitas
Trend Reports:
- eMarketer Webinar: Reaching the Right Audience—Ad Targeting Trends
- eMarketer Display Trends
- Display Advertising 2.0: New Perspectives
Playbooks:
- eMarketer: Keys to Online Display Advertising
- IAB Innovation Days 2011: Google Display Ads
- Digiday Agency Event: 5 Resolutions for Display Advertisers
Videos:
- Display Ad Targeting
- Cost per click (CPC)
- Cost per thousand impression (CPM)
- Click through rate (CTR)
- Quality Score
- Landing pages
- Ad copy
- Ad rank
- Pay-Per-Click (PPC)
- Conversion rate
Blogs:
RSS Feed:
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