Banner and Display Ads

From The Yaffe Center

Revision as of 17:08, 16 May 2014 (edit) Sletson (Talk | contribs) (New page: ==== Banner and Display Ads ==== '''Content:''' :Ad Re-Targeting Techniques :Industry Trends ::Terminology :::Academic Studies :::Best Practices '''Presentations:...) ← Older edit		Current revision (12:06, 18 June 2014) (edit) (undo) Eefox (Talk | contribs)
(4 intermediate revisions not shown.)
Line 3:		Line 3:
	'''Content:'''		'''Content:'''
-	:[[Ad Re-Targeting Techniques]]	+	:[[Targeting and Re-Targeting Techniques]]
-	:[[Industry Trends]]	+	:[[Terminology]]
-	::[[Terminology]]	+	:[[Academic Studies]]
-	:::[[Academic Studies]]	+	:[[Best Practices]]
-	:::[[Best Practices]]	+	:[[Archives]]
Line 33:		Line 33:
	'''[[Links: Display Advertising]]'''		'''[[Links: Display Advertising]]'''
		+
		+	'''Industry Trends:'''
		+
		+	'''[[Terminology]]'''
		+	:[[Display Ad Targeting]]
		+	:[[Cost per click (CPC)]]
		+	:[[Cost per thousand impression (CPM)]]
		+	:[[Click through rate (CTR)]]
		+	:[[Quality Score]]
		+	:[[Landing pages]]
		+	:[[Ad copy]]
		+	:[[Ad rank]]
		+	:[[Pay-Per-Click (PPC)]]
		+	:[[Conversion rate]]
	'''Blogs:'''		'''Blogs:'''
Line 38:		Line 52:
	'''RSS Feed:'''		'''RSS Feed:'''
-	::<rss desc="off" number="5">http://www.cmo.com/display/feed</rss>	+
-	::<rss desc="off" number="5">http://feeds.venturebeat.com/VentureBeat</rss>	+
	<br> [[Main Page]]		<br> [[Main Page]]

---

Current revision

[edit] Banner and Display Ads

Content:

Targeting and Re-Targeting Techniques

Terminology

Academic Studies

Best Practices

Archives

Presentations:

• "Google's View of the Digital Advertising World." Michal Lorenc, Director of Advertising Sales, Google. Michal spoke about how Google views opportunities in digital advertising.
• Image:Neville Manohar Chrysler Group.pptx"Digital Media at Chrysler" Neville Manohar, Chrysler
• "Web 1.X: The "Basics" Aren't Basic Anymore" By: Jennifer Kohler, Associate Director at Digitas

Trend Reports:

eMarketer Webinar: Reaching the Right Audience—Ad Targeting Trends

eMarketer Display Trends

Display Advertising 2.0: New Perspectives

Playbooks:

eMarketer: Keys to Online Display Advertising

IAB Innovation Days 2011: Google Display Ads

Digiday Agency Event: 5 Resolutions for Display Advertisers

Videos:

This is Digital Marketing: From Ad Men to Math Men, by Mediative

Links: Display Advertising

Industry Trends:

Terminology

Display Ad Targeting

Cost per click (CPC)

Cost per thousand impression (CPM)

Click through rate (CTR)

Quality Score

Landing pages

Ad copy

Ad rank

Pay-Per-Click (PPC)

Conversion rate

Blogs:

RSS Feed:

Main Page