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| | == What is Search Engine Optimization == | | == What is Search Engine Optimization == |
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| - | Search Engine Optimization or SEO is a marketing strategy used to improve the ranking of a web page in the organic or unpaid section of online search engines such as [[Google]], [[Bing]], [[Yahoo]], [[Yandex]], [[Baidu]], [[Naver]], and others. This is different from the paid search campaigns which is sometimes referred as the [[Search Engine Marketing]]. | + | Search Engine Optimization (SEO) is a marketing strategy used to improve the rankings of a webpages in the organic or unpaid section of online search engines such as [[Google]], [[Bing]], [[Yahoo]], [[Yandex]], [[Baidu]], [[Naver]]. SEO differs from paid search campaigns which are sometimes referred as [[Search Engine Advertising]]. |
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| - | As part of any SEO strategy webmasters uses [[On-Page SEO|various techniques]] of webpage design to improve the likelihood of that page coming on top when a person executes a search with specific [[keywords]]. Most popular search engines ranks webpages and not websites using a method called [[indexing]] to determine which webpages shows up at top for specific [[keywords]]. | + | As part of a SEO strategy, webmasters use [[On-Page SEO|various techniques]] of webpage design to improve the likelihood that a page is at top of the search results with specific [[keywords]]. The most popular search engines rank webpages using a method called [[indexing]], which determines which webpages rank highest for specific [[keywords]]. |
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| - | As a marketer responsible for digital or [[online marketing]] it is important that your organization’s pages appear at top of search queries. It is estimated that the [[click through rate (CTR)]] for natural sections of search engines is 75% compared to 25% for the paid sections[http://www.hubspot.com/organic-vs-paid-search]. In addition, 63% of the clicks are performed on the top three search results[http://www.webuildpages.com/jim/click-rate-for-top-10-search-results]. Therefore, if an organization’s links are not appearing at the top of search results people are not going to find its products or services.
| + | It is estimated that the [[click through rate (CTR)]] for the natural sections of search engines is 75% compared to 25% for the paid sections [http://www.hubspot.com/organic-vs-paid-search]. For this reason, it is important for a company to work towards being at the top of a natural search. In addition, 63% of the clicks are on one of the top three search results [http://www.webuildpages.com/jim/click-rate-for-top-10-search-results]. Therefore, if a company’s links are not appearing at the top of the search results, people are less likely to find the products or services that are being marketed by that company. |
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| - | It is important to note that people often don’t make online purchase decisions by clicking on the unpaid section of search engines. Therefore, the unpaid sections have been viewed as an important area to promote the awareness of a company’s products or services. It is essential that an organization prioritizes the [[online metrics]] that it want to drive through its SEO strategies.
| + | People often don’t make online purchase decisions by clicking through on the unpaid section of search engines. Therefore, the unpaid sections can be viewed as an important area to promote the awareness of a company’s products or services. It is essential that an organization prioritizes the [[online metrics]] that it wants to drive through its SEO strategies. |
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| - | Other areas to improve SEO objectives are [[videos]], [[images]], [[podcasts]], [[news]], [[PDFs]]. All these different web contents need slight adjustments to improve the SEO performance.
| + | In addition to traditional web search, other areas to improve SEO include [[videos]], [[images]], [[podcasts]], [[news]], and [[PDFs]]. These different web channels can be adjusted to improve the SEO performance. |
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| - | SEO is also commonly used as an acronym for [[Search Engine Optimizers]]. These are consultants or service providers who can help their client to improve their webpage pagerank[http://www.google.com/corporate/tech.html]. | + | SEO is also commonly used as an acronym for [[Search Engine Optimizers]], consultants or service providers who aid clients in improving their webpage pagerank [http://www.google.com/corporate/tech.html]. |
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| | [[Image:20101127.png ]] | | [[Image:20101127.png ]] |
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| - | Following is the 7 largest search engines engine ratings on the global usage.[http://www.onestat.com/html/aboutus_pressbox21.html]
| + | Below are the 5 largest search engines on the web and their respective market shares[[http://marketshare.hitslink.com/search-engine-market-share.aspx?qprid=4]]: |
| | + | Google 83.82% |
| | + | Yahoo 5.88% |
| | + | Baidu 4.38% |
| | + | Bing 3.92% |
| | + | Ask 0.51% |
| | + | (Report generated May 21, 2011) |
| | | | |
| - | 1. Google 55.2%
| + | == Techniques to Improve SEO == |
| | | | |
| - | 2. Yahoo 21.7%
| + | Google’s PageRank is dependent on the following factors: |
| | | | |
| - | 3. MSN Search 9.6%
| + | * The age of the domain and the relevance of its content, based on the premise that stable webpages are more trustworthy |
| | | | |
| - | 4. AOL Search 3.8%
| + | * The number of other sites linked to the webpage |
| | | | |
| - | 5. Terra Lycos 2.6%
| + | Webmasters can use these techniques to improve SEO. It is estimated that 25% of the SEO can be attributed to on-page techniques and 75% to off-page techniques (factors outside the webpage taht affect ranking). Examples of on-page and off-page techniques are listed below. |
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| - | 6. Altavista 2.2%
| + | [[On-Page SEO]]: |
| | + | |
| | + | * Keywords |
| | | | |
| - | 7. Askjeeves 1.5%
| + | * Title tags, Meta data and URLs |
| - | == Techniques to improve SEO ==
| + | |
| | | | |
| - | From Google’s standpoint, pagerank of a webpage is dependent on the following factors:
| + | * Content |
| | | | |
| - | *The age of the domain and the relevance of its content. It is based on the premise that stable webpages are more trustworthy. | + | * Internal linking (helping the spiders find your site) |
| - | *The number of other sites linked to the webpage. When a number of websites are referring to a webpage it is taken as a vote of confidence.
| + | |
| | | | |
| - | Therefore, webmasters uses the following techniques to improve SEO. It is estimated that 25% of the SEO can be attributes to on-page techniques and 75% to off-page techniques.
| + | * Blogs |
| | | | |
| - | [[On-Page SEO]] | + | [[Off-Page SEO]]: |
| | + | * Link-building |
| | | | |
| - | *Title tags, meta data and URLs | + | * Getting new Links |
| - | *Content
| + | |
| - | *Internal linking (helping the spiders find your site)
| + | |
| - | *Blogs
| + | |
| | | | |
| - | [[Off-Page SEO]] (factors outside your site affecting ranking)
| + | * Link bait |
| | | | |
| - | *Link-building
| + | * Blogs |
| - | *Getting new Links
| + | |
| - | *Link bait
| + | |
| - | *Blogs | + | |
| - | *Social media
| + | |
| | | | |
| | + | * Social media |
| | | | |
| | == Other Types of Search Engine Optimization == | | == Other Types of Search Engine Optimization == |
| - | SEO isn’t just for regular websites and the big three search engines. There are other types to optimize web site for local and mobile search, as well as social media.
| + | In addition to regular websites and the big three search engines, there are other types of SEO for local and mobile search, as well as social media. |
| | | | |
| | *[[Optimizing for Local Search]] | | *[[Optimizing for Local Search]] |
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| | *[[Search Engine Optimizing using Blog]] | | *[[Search Engine Optimizing using Blog]] |
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| - | | + | == Most Commonly Used SEO Terminologies: == |
| - | | + | |
| - | == Most commonly used SEO terminologies: == | + | |
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| | *[[Search volume]] | | *[[Search volume]] |
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| | *[[Keyword research]] | | *[[Keyword research]] |
| - | == Google optimization == | + | |
| | + | *[[Keyword density]] |
| | + | |
| | + | == Google Optimization == |
| | The following ranking factors were rated by our panel of 72 SEO experts. Their feedback is aggregated and averaged into the percentage scores below. For each, we’ve calculated the degree to which the experts felt this factor was important for achieving high rankings as well as the degree of variance in opinion, estimated using the standard deviation of the contributors’ answers. Thus, factors that are high in importance and low in contention are those where experts agree the most that the factor is critical to rankings. | | The following ranking factors were rated by our panel of 72 SEO experts. Their feedback is aggregated and averaged into the percentage scores below. For each, we’ve calculated the degree to which the experts felt this factor was important for achieving high rankings as well as the degree of variance in opinion, estimated using the standard deviation of the contributors’ answers. Thus, factors that are high in importance and low in contention are those where experts agree the most that the factor is critical to rankings. |
| | | | |
| - | On-Page (Keyword-Specific) Ranking Factors | + | *[[On-Page (Keyword-Specific) Ranking Factors]] |
| - | <ol>
| + | |
| - | <li>
| + | *[[Google References]] |
| - | <h4>Keyword Use Anywhere in the Title Tag</h4>
| + | |
| - | <div class="importance"><span class="label">66% very high importance</span> <div class="bar"><span style="width:66%;">66%</span></div></div>
| + | |
| - | <div class="consensus">8% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Keyword Use as the First Word(s) of the Title Tag</h4>
| + | |
| - | <div class="high importance"><span class="label">63% high importance</span> <div class="bar"><span style="width:63%;">63%</span></div></div>
| + | |
| - | <div class="consensus">11.3% light consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Keyword Use in the Root Domain Name <small>(e.g. keyword.com)</small></h4>
| + | |
| - | <div class="high importance"><span class="label">60% high importance</span> <div class="bar"><span style="width:60%;">60%</span></div></div>
| + | |
| - | <div class="consensus">11.2% light consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Keyword Use Anywhere in the H1 Headline Tag</h4>
| + | |
| - | <div class="moderate importance"><span class="label">49% moderate importance</span> <div class="bar"><span style="width:49%;">49%</span></div></div>
| + | |
| - | <div class="consensus">10.2% light consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Keyword Use in Internal Link Anchor Text on the Page</h4>
| + | |
| - | <div class="moderate importance"><span class="label">47% moderate importance</span> <div class="bar"><span style="width:47%;">47%</span></div></div>
| + | |
| - | <div class="consensus">13% moderate contention</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Keyword Use in External Link Anchor Text on the Page</h4>
| + | |
| - | <div class="moderate importance"><span class="label">46% moderate importance</span> <div class="bar"><span style="width:46%;">46%</span></div></div>
| + | |
| - | <div class="consensus">13.6% moderate contention</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Keyword Use as the First Word(s) in the H1 Tag</h4>
| + | |
| - | <div class="moderate importance"><span class="label">45% moderate importance</span> <div class="bar"><span style="width:45%;">45%</span></div></div>
| + | |
| - | <div class="consensus">11.7% light consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Keyword Use in the First 50-100 Words in HTML on the Page</h4>
| + | |
| - | <div class="moderate importance"><span class="label">45% moderate importance</span> <div class="bar"><span style="width:45%;">45%</span></div></div>
| + | |
| - | <div class="consensus">9.9% light consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Keyword Use in the Subdomain Name <small>(e.g. keyword.seomoz.org)</small></h4>
| + | |
| - | <div class="low importance"><span class="label">42% low importance</span> <div class="bar"><span style="width:42%;">42%</span></div></div>
| + | |
| - | <div class="consensus">9% light consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Keyword Use in the Page Name URL <small>(e.g. seomoz.org/folder/keyword.html)</small></h4>
| + | |
| - | <div class="low importance"><span class="label">38% low importance</span> <div class="bar"><span style="width:38%;">38%</span></div></div>
| + | |
| - | <div class="consensus">9.1% light consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Keyword Use in the Page Folder URL <small>(e.g. seomoz.org/keyword/page.html)</small></h4>
| + | |
| - | <div class="low importance"><span class="label">37% low importance</span> <div class="bar"><span style="width:37%;">37%</span></div></div>
| + | |
| - | <div class="consensus">8.6% light consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Keyword Use in other Headline Tags <small>(<h2> – <h6>)</small></h4>
| + | |
| - | <div class="low importance"><span class="label">35% low importance</span> <div class="bar"><span style="width:35%;">35%</span></div></div>
| + | |
| - | <div class="consensus">8% light consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Keyword Use in Image Alt Text</h4>
| + | |
| - | <div class="minimal importance"><span class="label">33% minimal importance</span> <div class="bar"><span style="width:33%;">33%</span></div></div>
| + | |
| - | <div class="consensus">8.7% light consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Keyword Use / Number of Repetitions in the HTML Text on the Page</h4>
| + | |
| - | <div class="minimal importance"><span class="label">33% minimal importance</span> <div class="bar"><span style="width:33%;">33%</span></div></div>
| + | |
| - | <div class="consensus">10.3% light consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Keyword Use in Image Names Included on the Page <small>(e.g. keyword.jpg)</small></h4>
| + | |
| - | <div class="minimal importance"><span class="label">33% minimal importance</span> <div class="bar"><span style="width:33%;">33%</span></div></div>
| + | |
| - | <div class="consensus">8.6% light consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Keyword Use in <b> or <strong> Tags</h4>
| + | |
| - | <div class="minimal importance"><span class="label">26% minimal importance</span> <div class="bar"><span style="width:26%;">26%</span></div></div>
| + | |
| - | <div class="consensus">7.6% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Keyword Density Formula <small>(# of Keyword Uses ÷ Total # of Terms on the Page)</small></h4>
| + | |
| - | <div class="minimal importance"><span class="label">25% minimal importance</span> <div class="bar"><span style="width:25%;">25%</span></div></div>
| + | |
| - | <div class="consensus">9.8% light consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Keyword Use in List Items <li> on the Page</h4>
| + | |
| - | <div class="very-minimal importance"><span class="label">23% very minimal importance</span> <div class="bar"><span style="width:23%;">23%</span></div></div>
| + | |
| - | <div class="consensus">9.5% light consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Keyword Use in the Page’s Query Parameters <small>(e.g. seomoz.org/page.html?keyword)</small></h4>
| + | |
| - | <div class="very-minimal importance"><span class="label">22% very minimal importance</span> <div class="bar"><span style="width:22%;">22%</span></div></div>
| + | |
| - | <div class="consensus">7.6% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Keyword Use in <i> or <em> Tags</h4>
| + | |
| - | <div class="very-minimal importance"><span class="label">21% very minimal importance</span> <div class="bar"><span style="width:21%;">21%</span></div></div>
| + | |
| - | <div class="consensus">8.4% light consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Keyword Use in the Meta Description Tag</h4>
| + | |
| - | <div class="very-minimal importance"><span class="label">19% very minimal importance</span> <div class="bar"><span style="width:19%;">19%</span></div></div>
| + | |
| - | <div class="consensus">9.9% light consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Keyword Use in the Page’s File Extension <small>(e.g. seomoz.org/page.keyword)</small></h4>
| + | |
| - | <div class="very-minimal importance"><span class="label">12% very minimal importance</span> <div class="bar"><span style="width:12%;">12%</span></div></div>
| + | |
| - | <div class="consensus">8.3% light consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Keyword Use in Comment Tags in the HTML</h4>
| + | |
| - | <div class="very-minimal importance"><span class="label">6% very minimal importance</span> <div class="bar"><span style="width:6%;">6%</span></div></div>
| + | |
| - | <div class="consensus">5.7% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Keyword Use in the Meta Keywords Tag</h4>
| + | |
| - | <div class="very-minimal importance"><span class="label">5% very minimal importance</span> <div class="bar"><span style="width:5%;">5%</span></div></div>
| + | |
| - | <div class="consensus">5.5% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | </ol>
| + | |
| - |
| + | |
| - | <div class="comments">
| + | |
| - | <h3>Comments on On-Page (Keyword-Specific) Ranking Factors:</h3>
| + | |
| - | <ul>
| + | |
| - | <li><p><strong>Andy Beal</strong> – Keyword use in external link anchor text is one of the top SEO factors overall. I’ve seen sites rank for competitive keywords—without even mentioning the keyword on-page—simply because of external link text.</p></li>
| + | |
| - | <li><p><strong>Andy Beard</strong> – Keyword Use in the Meta Keywords Tag – ignore them unless using a blogging platform which can use the same keywords as tags. Google ignores them.</p></li>
| + | |
| - | <li><p><strong>Christine Churchill</strong> – Taking the time to create a good title tag has the biggest payoff of any on-page criteria. Just do it!</p></li>
| + | |
| - | <li><p><strong>Duncan Morris</strong> – It’s worth pointing out that even though having keywords in the meta description doesn’t impact rankings they can play a significant role in the sites click through rate from the SERPs.</p></li>
| + | |
| - | <li><p><strong>Peter Wailes</strong> – Domain name keyword usage gains most of its strength through what anchor text people are then likely to link to you with, not so much from inherent value, which is lower in my opinion.</p></li>
| + | |
| - | </ul>
| + | |
| - | </div>
| + | |
| - |
| + | |
| - | <h3 id="on-page-non-keyword-ranking-factors" class="factors-heading">On-Page (Non-Keyword) Ranking Factors</h3>
| + | |
| - | <ol>
| + | |
| - | <li>
| + | |
| - | <h4>Existence of Substantive, Unique Content on the Page</h4>
| + | |
| - | <div class="importance"><span class="label">65% very high importance</span> <div class="bar"><span style="width:65%;">65%</span></div></div>
| + | |
| - | <div class="consensus">9.2% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Recency (freshness) of Page Creation</h4>
| + | |
| - | <div class="moderate importance"><span class="label">50% moderate importance</span> <div class="bar"><span style="width:50%;">50%</span></div></div>
| + | |
| - | <div class="consensus">10.5% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Use of Links on the Page that Point to Other URLs on this Domain</h4>
| + | |
| - | <div class="low importance"><span class="label">41% low importance</span> <div class="bar"><span style="width:41%;">41%</span></div></div>
| + | |
| - | <div class="consensus">12.6% moderate contention</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Historical Content Changes <small>(how often the page content has been updated)</small></h4>
| + | |
| - | <div class="low importance"><span class="label">39% low importance</span> <div class="bar"><span style="width:39%;">39%</span></div></div>
| + | |
| - | <div class="consensus">10.9% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Use of External-Pointing Links on the Page</h4>
| + | |
| - | <div class="low importance"><span class="label">37% low importance</span> <div class="bar"><span style="width:37%;">37%</span></div></div>
| + | |
| - | <div class="consensus">13.3% moderate contention</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Query Parameters in the URL vs. Static URL Format</h4>
| + | |
| - | <div class="minimal importance"><span class="label">33% minimal importance</span> <div class="bar"><span style="width:33%;">33%</span></div></div>
| + | |
| - | <div class="consensus">11.8% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Ratio of Code to Text in HTML</h4>
| + | |
| - | <div class="minimal importance"><span class="label">25% minimal importance</span> <div class="bar"><span style="width:25%;">25%</span></div></div>
| + | |
| - | <div class="consensus">11% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Existence of a Meta Description Tag</h4>
| + | |
| - | <div class="very-minimal importance"><span class="label">22% very minimal importance</span> <div class="bar"><span style="width:22%;">22%</span></div></div>
| + | |
| - | <div class="consensus">11% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>HTML Validation to W3C Standards</h4>
| + | |
| - | <div class="very-minimal importance"><span class="label">16% very minimal importance</span> <div class="bar"><span style="width:16%;">16%</span></div></div>
| + | |
| - | <div class="consensus">9.3% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Use of Flash Elements (or other plug-in content)</h4>
| + | |
| - | <div class="very-minimal importance"><span class="label">13% very minimal importance</span> <div class="bar"><span style="width:13%;">13%</span></div></div>
| + | |
| - | <div class="consensus">10.1% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Use of Advertising on the Page</h4>
| + | |
| - | <div class="very-minimal importance"><span class="label">11% very minimal importance</span> <div class="bar"><span style="width:11%;">11%</span></div></div>
| + | |
| - | <div class="consensus">8.6% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Use of Google AdSense (specifically) on the Page</h4>
| + | |
| - | <div class="very-minimal importance"><span class="label">8% very minimal importance</span> <div class="bar"><span style="width:8%;">8%</span></div></div>
| + | |
| - | <div class="consensus">7.3% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | </ol>
| + | |
| - |
| + | |
| - | <div class="comments">
| + | |
| - | <h3>Comments on On-Page (Non-Keyword) Ranking Factors:</h3>
| + | |
| - | <ul>
| + | |
| - | <li><strong>Russell Jones</strong> – If Google only ranked the “tried and true”, their results would be old and outdated. Recency is a valuable asset when links are hard to come by.</li>
| + | |
| - | <li><strong>Tom Critchlow</strong> – Factors like recency (freshness) and content changes are difficult factors to pin down. A fresh page is a real asset if trying to rank for fresh queries and when QDF hits in but other times having an established page can be more of a benefit so sometimes you need one and sometimes you need the other.</li>
| + | |
| - | <li><strong>Peter Meyers</strong> – Anecdotally, it feels like freshness is more important than ever. I’m amazed how often a blog post ranks within the first day, holding a top-10 position before finally settling a few spots (or even pages) lower.</li>
| + | |
| - | <li><strong>Carlos Del Rio</strong> – HTML Validation is not necessary, but running validation is an easy way to catch broken code that can trap spiders. If you are not linking out at all you are sending a signal that you are not part of the Internet as a whole. Creating topical association is very important to maintaining a strong position.</li>
| + | |
| - | <li><strong>Ian Lurie</strong> – Ratio of code to text and HTML Validation don’t have direct impacts, but by focusing on these factors you create semantically correct markup and fast-loading, content-rich pages, which has a huge impact. The description tag and static/non-static URLs won’t impact rankings. But they do impact click-through on your listing once you see it. So I’m not suggesting you ignore your description tag or use messy URLs. But when you change them, expect more clicks for the rankings you have, not better rankings.</li>
| + | |
| - | </ul>
| + | |
| - | </div>
| + | |
| - |
| + | |
| - | <h3 id="page-specific-link-popularity-ranking-factors" class="factors-heading">Page-Specific Link Popularity Ranking Factors</h3>
| + | |
| - | <ol>
| + | |
| - | <li>
| + | |
| - | <h4>Keyword-Focused Anchor Text from External Links</h4>
| + | |
| - | <div class="importance"><span class="label">73% very high importance</span> <div class="bar"><span style="width:73%;">73%</span></div></div>
| + | |
| - | <div class="consensus">6.4% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>External Link Popularity <small>(quantity/quality of external links)</small></h4>
| + | |
| - | <div class="importance"><span class="label">71% very high importance</span> <div class="bar"><span style="width:71%;">71%</span></div></div>
| + | |
| - | <div class="consensus">9.2% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Diversity of Link Sources <small>(links from many unique root domains)</small></h4>
| + | |
| - | <div class="importance"><span class="label">67% very high importance</span> <div class="bar"><span style="width:67%;">67%</span></div></div>
| + | |
| - | <div class="consensus">8.5% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Page-Specific TrustRank <small>(whether the individual page has earned links from trusted sources)</small></h4>
| + | |
| - | <div class="importance"><span class="label">65% very high importance</span> <div class="bar"><span style="width:65%;">65%</span></div></div>
| + | |
| - | <div class="consensus">8.7% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Iterative Algorithm-Based, Global Link Popularity (PageRank)</h4>
| + | |
| - | <div class="high importance"><span class="label">63% high importance</span> <div class="bar"><span style="width:63%;">63%</span></div></div>
| + | |
| - | <div class="consensus">8.8% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Topic-Specificity/Focus of External Link Sources <small>(whether external links to this page come from topically relevant pages/sites)</small></h4>
| + | |
| - | <div class="high importance"><span class="label">58% high importance</span> <div class="bar"><span style="width:58%;">58%</span></div></div>
| + | |
| - | <div class="consensus">10.6% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Keyword-Focused Anchor Text from Internal Links</h4>
| + | |
| - | <div class="high importance"><span class="label">55% high importance</span> <div class="bar"><span style="width:55%;">55%</span></div></div>
| + | |
| - | <div class="consensus">9.9% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Location in Information Architecture of the Site <small>(where the page sits in relation to the site’s structural hierarchy)</small></h4>
| + | |
| - | <div class="moderate importance"><span class="label">51% moderate importance</span> <div class="bar"><span style="width:51%;">51%</span></div></div>
| + | |
| - | <div class="consensus">10.7% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Internal Link Popularity <small>(counting only links from other pages on the root domain)</small></h4>
| + | |
| - | <div class="moderate importance"><span class="label">51% moderate importance</span> <div class="bar"><span style="width:51%;">51%</span></div></div>
| + | |
| - | <div class="consensus">9.1% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Quantity & Quality of Nofollowed Links to the Page</h4>
| + | |
| - | <div class="minimal importance"><span class="label">25% minimal importance</span> <div class="bar"><span style="width:25%;">25%</span></div></div>
| + | |
| - | <div class="consensus">10.8% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Percent of Followed vs. Nofollowed Links that Point to the Page</h4>
| + | |
| - | <div class="very-minimal importance"><span class="label">17% very minimal importance</span> <div class="bar"><span style="width:17%;">17%</span></div></div>
| + | |
| - | <div class="consensus">11.4% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | </ol>
| + | |
| - |
| + | |
| - | <div class="comments">
| + | |
| - | <h3>Comments on Page-Specific Link Popularity Ranking Factors:</h3>
| + | |
| - | <ul>
| + | |
| - | <li><p><strong>Jon Myers</strong> – SEO ranking for me is won in the external factors today. It is the old 80%/20% rule and time needs to be invested in the getting your linkage right as this is where you will win. Make sure you are focusing the keyword anchor text and directing to the relevant pages. The focus has to be towards a quality and quantity mix and also don’t get all your links from one type of source, make sure you have a blend as this I believe counts well for you as well.</p>
| + | |
| - | <p>Use PR rank to determine high ranking links but make sure they are relevant is always a good starting point to refine the links and clean out the bad ones and refocus the anchor text on the good ones as I tend to find that more often than not about 85% of external links will have brand keywords as anchors, so you could be missing some great opportunities. Never forget though ones the bots are there make sure the internal linkage is good as it counts for a lot!</p></li>
| + | |
| - | <li><p><strong>Russell Jones</strong> – The Link is King. All Hail the Link.</p></li>
| + | |
| - | <li><p><strong>Hamlet Batista</strong> – Sub-optimized pages with many incoming links outrank easily their well optimized but poorly linked counterparts.</p></li>
| + | |
| - | <li><p><strong>Todd Malicoat</strong> – Links are to SEO's what Snowflakes are to Eskimos. Off page factors were the most significant change in search relevancy that lead Google to become the 800 lbs. gorilla that they are. Focus on this area, and understanding the difference between different links and their relationship to search result sets, and you will understand the crux of good SEO. Understand how to place a value on link equity of a site, and you have a very powerful skill in evaluating competition in a search result.</p></li>
| + | |
| - | <li><p><strong>Jane Copland</strong> – I certainly don’t put much merit in the idea that the number of followed vs. nofollowed links pointing at a page plays a part in Google’s traditional web search results anymore. Think of all the really high-quality social links from sites like Twitter that carry nofollow tags: it would be completely ridiculous to regard a high number of nofollowed links as a detrimental trust metric.</p></li>
| + | |
| - | </ul>
| + | |
| - | </div>
| + | |
| - |
| + | |
| - | <h3 id="site-wide-link-based-ranking-factors" class="factors-heading">Site-Wide Link-Based Ranking Factors</h3>
| + | |
| - | <ol>
| + | |
| - | <li>
| + | |
| - | <h4>Trustworthiness of the Domain Based on Link Distance from Trusted Domains <small>(e.g. TrustRank, Domain mozTrust, etc.)</small></h4>
| + | |
| - | <div class="importance"><span class="label">66% very high importance</span> <div class="bar"><span style="width:66%;">66%</span></div></div>
| + | |
| - | <div class="consensus">9.5% light consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Global Link Popularity of the Domain Based on an Iterative Link Algorithm <small>(e.g. PageRank on the domain graph, Domain mozRank, etc.)</small></h4>
| + | |
| - | <div class="high importance"><span class="label">64% high importance</span> <div class="bar"><span style="width:64%;">64%</span></div></div>
| + | |
| - | <div class="consensus">11% light consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Link Diversity of the Domain <small>(based on number/variety of unique root domains linking to pages on this domain)</small></h4>
| + | |
| - | <div class="high importance"><span class="label">64% high importance</span> <div class="bar"><span style="width:64%;">64%</span></div></div>
| + | |
| - | <div class="consensus">9.5% light consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Links from Hubs/Authorities in a Given Topic-Specific Neighborhood <small>(as per the “Hilltop” algorithm)</small></h4>
| + | |
| - | <div class="high importance"><span class="label">64% high importance</span> <div class="bar"><span style="width:64%;">64%</span></div></div>
| + | |
| - | <div class="consensus">10.9% light consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Temporal Growth/Shrinkage of Links to the Domain <small>(the quantity/quality of links earned over time and the temporal distribution)</small></h4>
| + | |
| - | <div class="moderate importance"><span class="label">52% moderate importance</span> <div class="bar"><span style="width:52%;">52%</span></div></div>
| + | |
| - | <div class="consensus">9.5% light consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Links from Domains with Restricted Access TLD Extensions <small>(e.g. .edu, .gov, .mil, .ac.uk, etc.)</small></h4>
| + | |
| - | <div class="moderate importance"><span class="label">47% moderate importance</span> <div class="bar"><span style="width:47%;">47%</span></div></div>
| + | |
| - | <div class="consensus">13.8% moderate contention</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Percent of Followed vs. Nofollowed Links that Point to the Domain</h4>
| + | |
| - | <div class="very-minimal importance"><span class="label">21% very minimal importance</span> <div class="bar"><span style="width:21%;">21%</span></div></div>
| + | |
| - | <div class="consensus">11% light consensus</div>
| + | |
| - | </li>
| + | |
| - | </ol>
| + | |
| - |
| + | |
| - | <div class="comments">
| + | |
| - | <h3>Comments on Site-Wide Link-Based Ranking Factors:</h3>
| + | |
| - | <ul>
| + | |
| - | <li><p><strong>Carlos Del Rio</strong> – There’s likely to be a tipping point with Nofollowed links vs. Followed links to the domain where it’s not a factor unless the tipping point is reached where there are too many Nofollowed links. Then it has a Negative impact.</p></li>
| + | |
| - | <li><p><strong>Will Critchlow</strong> – Temporal growth of links above and beyond the value of the links themselves tends to only have a positive impact on QDF-type queries in my experience.</p></li>
| + | |
| - | <li><p><strong>Aidan Beanland</strong> – Google have stated in the past that .edu, .mil and .ac TLD extensions do not inherently pass any more value than others, but that alternative factors may make this seem to be the case.</p></li>
| + | |
| - | <li><p><strong>Ann Smarty</strong> – Domain strength is a highly important factor (still). We keep seeing pages with 0 strength of their own hosted on reputable domains ranked very high for very competitive words.</p></li>
| + | |
| - | <li><p><strong>Lisa D Myers</strong> – I do think the distance between trusted domains and you could have an impact, the bots are becoming more intelligent with their reading and will take associations of domains with them as they go to compare to the next site it links to. Using LSI (Latent Symantic Indexing) was just the start for the search engines, I belive the algorithm is now so much more sophisticated and has the power to read not only latent symantic between content on a page but between sites. My mind boggles when I think about the process, it’s a bit like when you were little and tried to imagine the end of the universe! Again it comes down to content, if you generate highly valuable and relevant content the brilliant links will come to you. I know, I know, it’s such a cliche, but unfortunately true. If links are the currency of the web, content is the bank!</p></li>
| + | |
| - | </ul>
| + | |
| - | </div>
| + | |
| - |
| + | |
| - | <h3 id="site-wide-non-link-based-ranking-factors" class="factors-heading">Site-Wide (non-link based) Ranking Factors</h3>
| + | |
| - | <ol>
| + | |
| - | <li>
| + | |
| - | <h4>Site Architecture of the Domain <small>(whether intelligent, useful hierarchies are employed)</small></h4>
| + | |
| - | <div class="moderate importance"><span class="label">52% moderate importance</span> <div class="bar"><span style="width:52%;">52%</span></div></div>
| + | |
| - | <div class="consensus">13% moderate contention</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Use of External Links to Reputable, Trustworthy Sites/Pages</h4>
| + | |
| - | <div class="low importance"><span class="label">37% low importance</span> <div class="bar"><span style="width:37%;">37%</span></div></div>
| + | |
| - | <div class="consensus">10.8% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Length of Domain Registration</h4>
| + | |
| - | <div class="low importance"><span class="label">37% low importance</span> <div class="bar"><span style="width:37%;">37%</span></div></div>
| + | |
| - | <div class="consensus">14.3% moderate contention</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Domain Registration History <small>(how long it’s been registered to the same party, number of times renewed, etc.)</small></h4>
| + | |
| - | <div class="low importance"><span class="label">36% low importance</span> <div class="bar"><span style="width:36%;">36%</span></div></div>
| + | |
| - | <div class="consensus">12.3% moderate contention</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Server/Hosting Uptime</h4>
| + | |
| - | <div class="minimal importance"><span class="label">32% minimal importance</span> <div class="bar"><span style="width:32%;">32%</span></div></div>
| + | |
| - | <div class="consensus">11.4% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Hosting Information <small>(what other domains are hosted on the server/c-block of IP addresses)</small></h4>
| + | |
| - | <div class="minimal importance"><span class="label">31% minimal importance</span> <div class="bar"><span style="width:31%;">31%</span></div></div>
| + | |
| - | <div class="consensus">10.4% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Domain Registration Ownership Change <small>(whether the domain has changed hands according to registration records)</small></h4>
| + | |
| - | <div class="minimal importance"><span class="label">31% minimal importance</span> <div class="bar"><span style="width:31%;">31%</span></div></div>
| + | |
| - | <div class="consensus">11.3% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Inclusion of Feeds from the Domain in Google News</h4>
| + | |
| - | <div class="minimal importance"><span class="label">31% minimal importance</span> <div class="bar"><span style="width:31%;">31%</span></div></div>
| + | |
| - | <div class="consensus">14.9% moderate contention</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Use of XML Sitemap(s)</h4>
| + | |
| - | <div class="minimal importance"><span class="label">29% minimal importance</span> <div class="bar"><span style="width:29%;">29%</span></div></div>
| + | |
| - | <div class="consensus">12.3% moderate contention</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Domain Ownership <small>(who registered the domain and their history)</small></h4>
| + | |
| - | <div class="minimal importance"><span class="label">25% minimal importance</span> <div class="bar"><span style="width:25%;">25%</span></div></div>
| + | |
| - | <div class="consensus">12.1% moderate contention</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Domain Registration with Google Local</h4>
| + | |
| - | <div class="very-minimal importance"><span class="label">24% very minimal importance</span> <div class="bar"><span style="width:24%;">24%</span></div></div>
| + | |
| - | <div class="consensus">12.7% moderate contention</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Domain “Mentions” <small>(text citations of the domain name/address even in the absence of direct links)</small></h4>
| + | |
| - | <div class="very-minimal importance"><span class="label">24% very minimal importance</span> <div class="bar"><span style="width:24%;">24%</span></div></div>
| + | |
| - | <div class="consensus">9.8% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Inclusion of Feeds from the Domain in Google Blog Search</h4>
| + | |
| - | <div class="very-minimal importance"><span class="label">24% very minimal importance</span> <div class="bar"><span style="width:24%;">24%</span></div></div>
| + | |
| - | <div class="consensus">12.8% moderate contention</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Citations/References of the Domain in the Yahoo! Directory <small>(beyond the value of the link alone)</small></h4>
| + | |
| - | <div class="very-minimal importance"><span class="label">24% very minimal importance</span> <div class="bar"><span style="width:24%;">24%</span></div></div>
| + | |
| - | <div class="consensus">12.2% moderate contention</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Citations/References of the Domain in DMOZ.org <small>(beyond the value of the link alone)</small></h4>
| + | |
| - | <div class="very-minimal importance"><span class="label">23% very minimal importance</span> <div class="bar"><span style="width:23%;">23%</span></div></div>
| + | |
| - | <div class="consensus">11.5% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Citations/References of the Domain in Wikipedia <small>(beyond the value of the link alone)</small></h4>
| + | |
| - | <div class="very-minimal importance"><span class="label">22% very minimal importance</span> <div class="bar"><span style="width:22%;">22%</span></div></div>
| + | |
| - | <div class="consensus">12.4% moderate contention</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Use of Feeds on the Domain</h4>
| + | |
| - | <div class="very-minimal importance"><span class="label">21% very minimal importance</span> <div class="bar"><span style="width:21%;">21%</span></div></div>
| + | |
| - | <div class="consensus">10.8% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Citations/References of the Domain in the Librarian’s Internet Index - Lii.org <small>(beyond the value of the link alone)</small></h4>
| + | |
| - | <div class="very-minimal importance"><span class="label">21% very minimal importance</span> <div class="bar"><span style="width:21%;">21%</span></div></div>
| + | |
| - | <div class="consensus">12.4% moderate contention</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Domain Registration with Google Webmaster Tools</h4>
| + | |
| - | <div class="very-minimal importance"><span class="label">18% very minimal importance</span> <div class="bar"><span style="width:18%;">18%</span></div></div>
| + | |
| - | <div class="consensus">11.8% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Activation of Google’s “Enhanced Image Search” (aka image labeler)</h4>
| + | |
| - | <div class="very-minimal importance"><span class="label">17% very minimal importance</span> <div class="bar"><span style="width:17%;">17%</span></div></div>
| + | |
| - | <div class="consensus">10.3% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Use of Security Certificate on the Domain <small>(for HTTPS transactions)</small></h4>
| + | |
| - | <div class="very-minimal importance"><span class="label">14% very minimal importance</span> <div class="bar"><span style="width:14%;">14%</span></div></div>
| + | |
| - | <div class="consensus">8.5% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Validity of Mailing Address/Phone Numbers/Records from Domain Registration</h4>
| + | |
| - | <div class="very-minimal importance"><span class="label">13% very minimal importance</span> <div class="bar"><span style="width:13%;">13%</span></div></div>
| + | |
| - | <div class="consensus">8.3% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Citations/References of the Domain in Google Knol Articles <small>(beyond the value of the link alone)</small></h4>
| + | |
| - | <div class="very-minimal importance"><span class="label">13% very minimal importance</span> <div class="bar"><span style="width:13%;">13%</span></div></div>
| + | |
| - | <div class="consensus">9.2% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Use of a Google Search Appliance on the Domain</h4>
| + | |
| - | <div class="very-minimal importance"><span class="label">6% very minimal importance</span> <div class="bar"><span style="width:6%;">6%</span></div></div>
| + | |
| - | <div class="consensus">7.4% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Use of Google AdSense on the Domain</h4>
| + | |
| - | <div class="very-minimal importance"><span class="label">5% very minimal importance</span> <div class="bar"><span style="width:5%;">5%</span></div></div>
| + | |
| - | <div class="consensus">6.1% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Use of Google AdWords for Ads Pointing to the Domain</h4>
| + | |
| - | <div class="very-minimal importance"><span class="label">5% very minimal importance</span> <div class="bar"><span style="width:5%;">5%</span></div></div>
| + | |
| - | <div class="consensus">5.8% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Alexa Rank of the Domain <small>(independent of actual traffic)</small></h4>
| + | |
| - | <div class="very-minimal importance"><span class="label">5% very minimal importance</span> <div class="bar"><span style="width:5%;">5%</span></div></div>
| + | |
| - | <div class="consensus">5.8% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Compete.com Rank of the Domain <small>(independent of actual traffic)</small></h4>
| + | |
| - | <div class="very-minimal importance"><span class="label">5% very minimal importance</span> <div class="bar"><span style="width:5%;">5%</span></div></div>
| + | |
| - | <div class="consensus">6.1% moderate consensus</div>
| + | |
| - | </li>
| + | |
| - | <li>
| + | |
| - | <h4>Use of Google’s Hosted Web Apps (not App Engine) on the Domain</h4>
| + | |
| - | <div class="very-minimal importance"><span class="label">3% very minimal importance</span> <div class="bar"><span style="width:3%;">3%</span></div></div>
| + | |
| - | <div class="consensus">4.9% strong consensus</div>
| + | |
| - | </li>
| + | |
| - | </ol>
| + | |
| - |
| + | |
| - | <div class="comments">
| + | |
| - | <h3>Comments on Site-Wide (non-link based) Ranking Factors:</h3>
| + | |
| - | <ul>
| + | |
| - | <li><p><strong>Adam Audette</strong> – Many of these factors aren”t directly related to how Google will score a domain for ranking, BUT these all have a huge factor on the SEO of the site. For that reason it was slightly difficult to pull them out one by one. I believe DMOZ is still very juicy. Hint: Google still uses the directory. Double hint: search for “clothing” sometime and see what 2 of the top 10 results are. That’s significant, especially because there’s no ability to get a link on the ranking category page at DMOZ (which feeds Google’s). Citations/mentions/quality directories are certainly tracked and factored in, along with Google’s domain detective work. XML sitemaps can help with crawl fluidity but aren’t a scoring factor per se.</p></li>
| + | |
| - | <li><p><strong>Marshall Simmonds</strong> – Search engines either don’t care to, are unable, or aren’t good at organic comprehensive crawls of large sites (those in the millions of pages) due to size and depth of content. This means it’s critical to the success of enterprise level sites to implement XML sitemaps whereas smaller sites may not see the benefit as much.</p></li>
| + | |
| - | <li><p><strong>Wil Reynolds</strong> – Alexa and compete rankings would be of very little value given the prevalence of Google analytics and the Google toolbar. They can get much more accurate data from their own properties.</p></li>
| + | |
| - | <li><p><strong>Richard Baxter</strong> – Recent changes to Domain Registration Ownership, especially if the domain has been allowed to expire, impact the results extremely negatively.</p></li>
| + | |
| - | <li><p><strong>Ian Lurie</strong> – Use of Adsense/Google Apps/Google Search or other search engine-owned tools, though, won’t impact results at all. If your site is so hurting, SEO-wise, that you have to point an Adwords ad at it to get crawled, you’ve got bigger problems.</p></li>
| + | |
| - | </ul>
| + | |
| - | </div>
| + | |
| | | | |
| - | == Naver optimization == | + | == Naver Optimization = |
| | + | Never has robots to blocks access from other search sites |
| | + | http://kin.naver.com/robots.txt |
| | + | http://section.blog.naver.com/robots.txt |
| | + | http://dic.naver.com/robots.txt |
| | | | |
| - | ==Case Study: Search Engine Optimization Success Stories: == | + | ==Legal Precedents == |
| | + | In 2002, SearchKing filed suit in an Oklahoma court against the search engine Google. SearchKing's claimed that Google's tactics to prevent spamdexing constituted an unfair business practice. In May 2003, the court pronounced a summary judgment in Google's favor.[http://news.cnet.com/2100-1032_3-1011740.html] In March 2006, KinderStart.com, LLC filed a First Amendment complaint against Google and attempted to include potential members of the class of plaintiffs in a class action.[http://www.glawinfo.com/download/KSC_Complaint_1stAmd_Filed.pdf] The plaintiff's web site was removed from Google's index prior to the lawsuit and the amount of traffic to the site plummeted. On March 16, 2007 the United States District Court dismissed KinderStart's complaint without leave to amend and partially granted Google's motion for Rule 11 sanctions against KinderStart's attorney, requiring him to pay part of Google's legal expenses. |
| | | | |
| | == Suggested Readings == | | == Suggested Readings == |
| Line 591: |
Line 111: |
| | *http://www.seoconsultants.com | | *http://www.seoconsultants.com |
| | *http://adwords.blogspot.com | | *http://adwords.blogspot.com |
| - | *http://analytics.blogspot.com
| |
| | *http://analytics.blogspot.com | | *http://analytics.blogspot.com |
| | *http://googlewebmastercentral.blogspot.com | | *http://googlewebmastercentral.blogspot.com |
| | *http://www.bgtheory.com/blog | | *http://www.bgtheory.com/blog |
| | + | *http://www.rankya.com.au/ |
| | *http://searchengineland.com | | *http://searchengineland.com |
| - | *http://blog.searchenginewatch.com/blog
| |
| - | *http://cf.us.biz.yahoo.com/e/100514/live10-q.html
| |
| | | | |
| | == References Test == | | == References Test == |
| Line 604: |
Line 122: |
| | *http://www.webuildpages.com/jim/click-rate-for-top-10-search-results | | *http://www.webuildpages.com/jim/click-rate-for-top-10-search-results |
| | *http://www.wordofmobile.com/socialmediamarketing/business-benefits-of-inbound-marketing-slideshow.html | | *http://www.wordofmobile.com/socialmediamarketing/business-benefits-of-inbound-marketing-slideshow.html |
| | + | *https://capsicummediaworks.com/seo-checklist/ |
Search Engine Optimization (SEO) is a marketing strategy used to improve the rankings of a webpages in the organic or unpaid section of online search engines such as Google, Bing, Yahoo, Yandex, Baidu, Naver. SEO differs from paid search campaigns which are sometimes referred as Search Engine Advertising.
People often don’t make online purchase decisions by clicking through on the unpaid section of search engines. Therefore, the unpaid sections can be viewed as an important area to promote the awareness of a company’s products or services. It is essential that an organization prioritizes the online metrics that it wants to drive through its SEO strategies.
Webmasters can use these techniques to improve SEO. It is estimated that 25% of the SEO can be attributed to on-page techniques and 75% to off-page techniques (factors outside the webpage taht affect ranking). Examples of on-page and off-page techniques are listed below.
In addition to regular websites and the big three search engines, there are other types of SEO for local and mobile search, as well as social media.
The following ranking factors were rated by our panel of 72 SEO experts. Their feedback is aggregated and averaged into the percentage scores below. For each, we’ve calculated the degree to which the experts felt this factor was important for achieving high rankings as well as the degree of variance in opinion, estimated using the standard deviation of the contributors’ answers. Thus, factors that are high in importance and low in contention are those where experts agree the most that the factor is critical to rankings.
In 2002, SearchKing filed suit in an Oklahoma court against the search engine Google. SearchKing's claimed that Google's tactics to prevent spamdexing constituted an unfair business practice. In May 2003, the court pronounced a summary judgment in Google's favor.[6] In March 2006, KinderStart.com, LLC filed a First Amendment complaint against Google and attempted to include potential members of the class of plaintiffs in a class action.[7] The plaintiff's web site was removed from Google's index prior to the lawsuit and the amount of traffic to the site plummeted. On March 16, 2007 the United States District Court dismissed KinderStart's complaint without leave to amend and partially granted Google's motion for Rule 11 sanctions against KinderStart's attorney, requiring him to pay part of Google's legal expenses.
