Welcome to the Digital Media Wiki
From The Yaffe Center
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**[[Integrated Campaigns]] | **[[Integrated Campaigns]] | ||
**[[What's New and What's Next]] | **[[What's New and What's Next]] | ||
| + | **[[Industry Trends]] | ||
***[[Terminology]] | ***[[Terminology]] | ||
****[[Academic Studies]] | ****[[Academic Studies]] | ||
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**[[Site Navigation and Design]] | **[[Site Navigation and Design]] | ||
**[[Improving Own Websites]] | **[[Improving Own Websites]] | ||
| + | **[[Industry Trends]] | ||
***[[Terminology]] | ***[[Terminology]] | ||
****[[Academic Studies]] | ****[[Academic Studies]] | ||
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*[[Banner and Display Ads]] | *[[Banner and Display Ads]] | ||
**[[Ad Re-Targeting Techniques]] | **[[Ad Re-Targeting Techniques]] | ||
| + | **[[Industry Trends]] | ||
***[[Terminology]] | ***[[Terminology]] | ||
****[[Academic Studies]] | ****[[Academic Studies]] | ||
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**[[Marketing in the Blogosphere]] | **[[Marketing in the Blogosphere]] | ||
**[[Putting "Native Content" onto Others' Sites]] | **[[Putting "Native Content" onto Others' Sites]] | ||
| + | **[[Industry Trends]] | ||
****[[Academic Studies]] | ****[[Academic Studies]] | ||
****[[Best Practices]] | ****[[Best Practices]] | ||
*[[Using Social Media]] | *[[Using Social Media]] | ||
| + | **[[Industry Trends]] | ||
**[[Using FaceBook]] | **[[Using FaceBook]] | ||
***[[Facebook Techniques: Overview]] | ***[[Facebook Techniques: Overview]] | ||
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**[[Techniques to Create Pass-Along and WOM]] | **[[Techniques to Create Pass-Along and WOM]] | ||
**[[Using YouTube]] | **[[Using YouTube]] | ||
| + | **[[Industry Trends | ||
****[[Academic Studies]] | ****[[Academic Studies]] | ||
****[[Best Practices]] | ****[[Best Practices]] | ||
*[[Search Engine Marketing]] | *[[Search Engine Marketing]] | ||
| + | **[[Industry Trends]] | ||
**[[Search Engine Marketing]] | **[[Search Engine Marketing]] | ||
**[[Search Engine Optimization]] | **[[Search Engine Optimization]] | ||
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*[[Mobile Marketing]] | *[[Mobile Marketing]] | ||
**[[Mobile Marketing Techniques]] | **[[Mobile Marketing Techniques]] | ||
| + | **[[Industry Trends]] | ||
***[[Terminology]] | ***[[Terminology]] | ||
****[[Academic Studies]] | ****[[Academic Studies]] | ||
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**[[Email Ads]] | **[[Email Ads]] | ||
**[[Video]] | **[[Video]] | ||
| + | **[[Industry Trends]] | ||
*[[Email Marketing]] | *[[Email Marketing]] | ||
| + | **[[Industry Trends]] | ||
****[[Academic Studies]] | ****[[Academic Studies]] | ||
****[[Best Practices]] | ****[[Best Practices]] | ||
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*[[Privacy and Regulations]] | *[[Privacy and Regulations]] | ||
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*[[Improving the Landing Pages on Your Own Websites]] | *[[Improving the Landing Pages on Your Own Websites]] | ||
Revision as of 17:00, 16 May 2014
Yaffe Center Digital Media Resources Hub
Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.
The Yaffe Center has developed this page to provide information, presentations, links, and student developed wikis on the following topics:
- Viral Marketing
- Techniques to Create Pass-Along and WOM
- Using YouTube
- [[Industry Trends
Further contributions are welcomed.
Links in red are currently under construction.
