Display Advertising - Including Retargeting

From The Yaffe Center

Revision as of 22:09, 16 April 2014 (edit) Sletson (Talk | contribs) (New page: '''Wikis:''' '''Presentations:''' '''Videos:''' '''Links:''' '''Blogs:''') ← Older edit		Current revision (22:46, 16 April 2014) (edit) (undo) Sletson (Talk | contribs)
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-	'''Wikis:'''	+	==== Display Advertising  ====
-	'''Presentations:'''	+	'''Wikis:'''
-	'''Videos:'''	+	:[[Display Ad Targeting]]
		+
		+	'''Presentations:'''
		+
		+	:*"Google's View of the Digital Advertising World." Michal Lorenc, Director of Advertising Sales, Google. Michal spoke about how Google views opportunities in digital advertising.
		+	:*[[Image:Neville Manohar Chrysler Group.pptx]]"Digital Media at Chrysler" Neville Manohar, Chrysler
		+	:*"Web 1.X: The "Basics" Aren't Basic Anymore" By: Jennifer Kohler, Associate Director at Digitas
		+
		+	'''Trend Reports:'''
		+
		+	:[http://www.slideshare.net/eMarketerInc/emarketer-webinar-reaching-the-right-audiencead-targeting-trends-9683821 eMarketer Webinar: Reaching the Right Audience—Ad Targeting Trends]
		+	:[http://www.slideshare.net/eMarketerInc/e-marketer-webinar-keys-to-online-display-advertising-4614393 eMarketer Display Trends]
		+	:[http://www.ustream.tv/recorded/16089379 Display Advertising 2.0: New Perspectives]
		+
		+	'''Playbooks:'''
		+	:[http://www.slideshare.net/eMarketerInc/e-marketer-webinar-keys-to-online-display-advertising-4614393 eMarketer: Keys to Online Display Advertising]
		+	:[http://www.youtube.com/watch?v=8fVdS-4pE98 IAB Innovation Days 2011: Google Display Ads]
		+	:[http://www.youtube.com/watch?v=DpWzcjcBNtQ Digiday Agency Event: 5 Resolutions for Display Advertisers]
		+
		+	'''Videos:'''
		+
		+	:[http://www.youtube.com/watch?v=oH87MtZuBcY This is Digital Marketing: From Ad Men to Math Men, by Mediative]
		+
		+	'''[[Links: Display Advertising]]'''
		+
		+	[[Terminology]]
		+	:[[Display Ad Targeting]]
		+	:[[Cost per click (CPC)]]
		+	:[[Cost per thousand impression (CPM)]]
		+	:[[Click through rate (CTR)]]
		+	:[[Quality Score]]
		+	:[[Landing pages]]
		+	:[[Ad copy]]
		+	:[[Ad rank]]
		+	:[[Pay-Per-Click (PPC)]]
		+	:[[Conversion rate]]
-	'''Links:'''
	'''Blogs:'''		'''Blogs:'''
		+
		+	'''RSS Feed:'''
		+
		+	::<rss desc="off" number="5">http://www.cmo.com/display/feed</rss>
		+	::<rss desc="off" number="5">http://feeds.venturebeat.com/VentureBeat</rss>
		+
		+	<br> [[Main Page]]

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Current revision

[edit] Display Advertising

Wikis:

Display Ad Targeting

Presentations:

• "Google's View of the Digital Advertising World." Michal Lorenc, Director of Advertising Sales, Google. Michal spoke about how Google views opportunities in digital advertising.
• Image:Neville Manohar Chrysler Group.pptx"Digital Media at Chrysler" Neville Manohar, Chrysler
• "Web 1.X: The "Basics" Aren't Basic Anymore" By: Jennifer Kohler, Associate Director at Digitas

Trend Reports:

eMarketer Webinar: Reaching the Right Audience—Ad Targeting Trends

eMarketer Display Trends

Display Advertising 2.0: New Perspectives

Playbooks:

eMarketer: Keys to Online Display Advertising

IAB Innovation Days 2011: Google Display Ads

Digiday Agency Event: 5 Resolutions for Display Advertisers

Videos:

This is Digital Marketing: From Ad Men to Math Men, by Mediative

Links: Display Advertising

Terminology

Display Ad Targeting

Cost per click (CPC)

Cost per thousand impression (CPM)

Click through rate (CTR)

Quality Score

Landing pages

Ad copy

Ad rank

Pay-Per-Click (PPC)

Conversion rate

Blogs:

RSS Feed:

Error: It's not possible to get http://feeds.venturebeat.com/VentureBeat...

Main Page