Welcome to the Digital Media Wiki
From The Yaffe Center
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====Digital Media: Overall Perspectives==== | ====Digital Media: Overall Perspectives==== | ||
| - | :Wikis | + | :'''Wikis''' |
::[[Practical Guide to Digital Marketing]] | ::[[Practical Guide to Digital Marketing]] | ||
| - | :Presentations | + | :'''Presentations''' |
::"Life After The :30 Spot"....Joseph Jaffe, author | ::"Life After The :30 Spot"....Joseph Jaffe, author | ||
::"How To Put Together A Digital Plan"........Robert Haverback, TD Ameritrade | ::"How To Put Together A Digital Plan"........Robert Haverback, TD Ameritrade | ||
::"Using Non-Traditional Commercials".......Derek Koenig, Discovery Network | ::"Using Non-Traditional Commercials".......Derek Koenig, Discovery Network | ||
| - | :Links | + | :'''Links''' |
::Mashable [http://mashable.com/] | ::Mashable [http://mashable.com/] | ||
::Promo [http://promomagazine.com/] | ::Promo [http://promomagazine.com/] | ||
====Search Engine Marketing==== | ====Search Engine Marketing==== | ||
| - | :Wikis | + | :'''Wikis''' |
::[[Search Engine Advertising]] | ::[[Search Engine Advertising]] | ||
::[[Search Engine Optimization]] | ::[[Search Engine Optimization]] | ||
| - | :Workshops | + | :'''Workshops''' |
::Search Engine Workshop with presentations by Professor, Bud Gibson, Eastern Michigan University, Elyse Guilfoyle, Google, Megan Zlatos, Pure Visibility, and Melanie Mitchell, Digitas. | ::Search Engine Workshop with presentations by Professor, Bud Gibson, Eastern Michigan University, Elyse Guilfoyle, Google, Megan Zlatos, Pure Visibility, and Melanie Mitchell, Digitas. | ||
| - | :Links | + | :'''Links''' |
::Search Engine Watch [http://searchenginewatch.com/] | ::Search Engine Watch [http://searchenginewatch.com/] | ||
====Display and Video Advertising==== | ====Display and Video Advertising==== | ||
| - | :Wikis | + | :'''Wikis''' |
::[[Display Ad Targeting]] | ::[[Display Ad Targeting]] | ||
| - | :Presentations | + | :'''Presentations''' |
::"Google's View of the World"....Michal Lorenc, Google | ::"Google's View of the World"....Michal Lorenc, Google | ||
::"Digital Media at Chrysler".....Neville Manohar, Chrysler | ::"Digital Media at Chrysler".....Neville Manohar, Chrysler | ||
::Web 1.X: The Basics Aren't Basic Anymore".......Jen Kohler, Digitas | ::Web 1.X: The Basics Aren't Basic Anymore".......Jen Kohler, Digitas | ||
| - | :Links | + | :'''Links''' |
====Social Media==== | ====Social Media==== | ||
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====Mobile Marketing==== | ====Mobile Marketing==== | ||
| - | :Wikis | + | :'''Wikis''' |
::[[Mobile Marketing]] | ::[[Mobile Marketing]] | ||
| - | :Links | + | :'''Links''' |
====What's New & What's Next==== | ====What's New & What's Next==== | ||
| - | :Presentations | + | :'''Presentations''' |
::"What's New and What's Next?"........Dr. Sid Shah, Efficient Frontier | ::"What's New and What's Next?"........Dr. Sid Shah, Efficient Frontier | ||
::"State of the Art Digital: Lessons Learned".....Rishad Tobaccowala, Vivaki | ::"State of the Art Digital: Lessons Learned".....Rishad Tobaccowala, Vivaki | ||
::Web X.O: Emerging and Nascient Digital Challenges"......Chuck Shultz, Starcom Digital | ::Web X.O: Emerging and Nascient Digital Challenges"......Chuck Shultz, Starcom Digital | ||
Revision as of 14:50, 6 August 2011
Contents |
Digital Marketing Wikis
Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications. Over the past several years, the YC has sponsored outside speakers, conferences, events and courses which have covered these topics. Most recently, it is developing wikis to collect the latest information, best practices, and learnings on key topics within digital marketing. These wiki pages will be based on student papers and independent study projects but can be updated and added to by anyone in the U-M community.
Our initial wikis will cover the following topics: Using Social Networking for Marketing, Viral Marketing, Search Engine Marketing, Search Engine Optimization, Mobile Marketing. Once developed, these pages will be a place to turn for anyone in the U-M community interested in learning and sharing information. And anyone with a U-M ID can contribute, edit, or update them, subject to Yaffe Center supervision and controls. We look forward to your contributions.
Yaffe Center Digital
Digital Media: Overall Perspectives
- Wikis
- Presentations
- "Life After The :30 Spot"....Joseph Jaffe, author
- "How To Put Together A Digital Plan"........Robert Haverback, TD Ameritrade
- "Using Non-Traditional Commercials".......Derek Koenig, Discovery Network
- Links
Search Engine Marketing
- Wikis
- Workshops
- Search Engine Workshop with presentations by Professor, Bud Gibson, Eastern Michigan University, Elyse Guilfoyle, Google, Megan Zlatos, Pure Visibility, and Melanie Mitchell, Digitas.
- Links
- Search Engine Watch [3]
Display and Video Advertising
- Wikis
- Presentations
- "Google's View of the World"....Michal Lorenc, Google
- "Digital Media at Chrysler".....Neville Manohar, Chrysler
- Web 1.X: The Basics Aren't Basic Anymore".......Jen Kohler, Digitas
- Links
Social Media
- Wikis
- Presentations
- "Social Media at Ford".......Scott Monty, Ford
- "Disney and Social Media"....Elizabeth Smith Brigham, Disney Parks
- "Web 2.0: User Generated Content"....Christine O'Connell, Digitas
- Links
- Promo:Social Marketing [4]
Mobile Marketing
- Wikis
- Links
What's New & What's Next
- Presentations
- "What's New and What's Next?"........Dr. Sid Shah, Efficient Frontier
- "State of the Art Digital: Lessons Learned".....Rishad Tobaccowala, Vivaki
- Web X.O: Emerging and Nascient Digital Challenges"......Chuck Shultz, Starcom Digital
