Welcome to the Digital Media Wiki

From The Yaffe Center

Yaffe Center Digital Media Resources Hub

Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.

The Yaffe Center has developed this page to provide information, presentations, links, and student developed wikis on the following topics:

• Landing Page
  • About This Digital Media Resource Hub
  • About the Yaffe Center
    • How to Use this Resource Hub
    • How to Send Us Updates and Comments

• Integrative Overviews and What's Next
  • The Context: Facts and Figures
  • Overview: Practical Guide to Digital Marketing
  • The ROI Challenge: What Metrics to Use?
  • Where Should I Use What Technique?
  • Using the New Media for B2B Marketing
  • Integrated Campaigns
  • What's New and What's Next
    • Terminology
      • Academic Studies
      • Best Practices

• Corporate and Brand Websites
  • The Role and Structure of Own Websites
  • Site Navigation and Design
  • Improving Own Websites
    • Terminology
      • Academic Studies
      • Best Practices

• Banner and Display Ads
  • Ad Re-Targeting Techniques
    • Terminology
      • Academic Studies
      • Best Practices

• Using Third-Party Websites
  • Marketing in the Blogosphere
  • Putting "Native Content" onto Others' Sites
    • • Academic Studies
      • Best Practices

• Using Social Media
  • Using FaceBook
    • Facebook Techniques: Overview
    • GraphSearch on Facebook
    • Custom Audiences
    • Terminology
• Using Twitter
  • • Terminology
• Using Pinterest
  • • Terminology
      • Academic Studies
      • Best Practices

• Viral Marketing
  • Techniques to Create Pass-Along and WOM
  • Using YouTube
    • • Academic Studies
      • Best Practices

• Search Engine Marketing
  • Search Engine Marketing
  • Search Engine Optimization
    • On-Page SEO
    • Off-Page SEO
    • Terminology
      • Academic Studies
      • Best Practices
  • Search Engine Advertising
    • How Google AdSearch Works
    • Keyword Optimization
    • Terminology
      • Academic Studies
      • Best Practices

• Mobile Marketing
  • Mobile Marketing Techniques
    • Terminology
      • Academic Studies
      • Best Practices

• Creative Techniques
  • Banner and Display Ads
  • Search Engine Ads
  • Social Media
  • Mobile
  • Email Ads
  • Video

• Email Marketing
  • • • Academic Studies
      • Best Practices

• Privacy and Regulation

• Terminology

• Digital Media: Overall Perspectives
  • New Media Initiative
  • Practical Guide to Digital Marketing
  • Corporate Websites and their Digital Impact
  • Content Marketing in Digital Media

• Search Engine Marketing/Search Engine Optimization
  • Optimizing for Local Search

• Display Advertising - Including Retargeting

• Social Media/Social Networking/Blogs/Viral Marketing
  • Social Marketing
  • Using Social Networking for Marketing
  • Facebook Marketing

• Mobile Marketing Info

• Terminology

• Academic Studies on Digital Marketing

• Privacy and Regulations

• Building Your Own Website

• Improving the Landing Pages on Your Own Websites

Further contributions are welcomed.

Links in red are currently under construction.