Webtext

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A webtext is most generally defined as a text "authored specifically for publication on the World Wide Web." [1] Most scholars go on to offer additional characteristics that a Web-based text must meet before being considered a webtext.


Jennifer L. Bowie makes distinct different types of World Wide Web publications, distinguishing between hypertext and webtext.[2] Bowie conceives of hypertext as possessing characteristics of multilinearity, possibly multimedia, and reader control. For Bowie, webtexts are characterized as being "on the Web or can be read in a browser," "linear or multilinear," and are associated with some reader control. With Bowie's distinctions, "[H]ypertext could be defined to include Webtext, but not all Webtext are hypertexts."[3] For Bowie, webtexts "information (words, visuals, and more) organized in interconnected/interlinked ways on the web. Webtexts can be a whole website, or part of a website, or a combination of websites." [4]


Describing Kairos webtexts, Cheryl E. Ball further notes that webtexts take advantage of the affordances of their medium: "Webtexts are not linear articles with a few multimedia elements, such as video trailers, TED-like presentations or video supplements; they are a specific (and ever-changing) genre of peer-reviewed scholarship that uses the affordances of the Web (browser-based presentation, multimedia, hyperlinks, etc.)" and "Webtexts often need to be experimentally multimodal, merging modes and genres together in ways that are often new to readers."[5]


The Digital Rhetoric Collaborative features webtexts of the month, for which webtexts must meet the following specifications:

  • Published in an online journal or website or as an ebook
  • Consist of a navigable, participatory space
  • Involve multimodal components
  • Require technology for the production and reading of the text
  • Utilize design to develop arguments and make meaning[6]


The webtexts published by Kairos are "screen-based scholarly articles that use digital media to enact the authors’ argument."[7] In discussing the editing of Kairos webtexts, Ball calls attention to the importance of design for webtexts.


Kairos awards the Kairos Best Webtext annually.[8]


[edit] References

  1. http://www.technorhetoric.net/about.html
  2. Wendy Warren Austin and Jennifer L. Bowie. "Definition of Hypertext and Webtext Used in the Survey" Kairos 6.2 (2001). http://www.technorhetoric.net/6.2/coverweb/hypertext/jonesbowieaustin/definitions.html
  3. Wendy Warren Austin and Jennifer L. Bowie. "Definition of Hypertext and Webtext Used in the Survey" Kairos 6.2 (2001). http://www.technorhetoric.net/6.2/coverweb/hypertext/jonesbowieaustin/definitions.html
  4. Bowie, Jennifer Lynn. Exploring User/Webtext Interactions: An Examination of Gender and Sex Differences in Web Use. Diss. Texas Tech University, 2004. http://www.english.gsu.edu/~jbowie/diss.pdf
  5. Ball, Cheryl E. "Multimodal Revision Techniques in Webtexts." Multimodal revision techniques in webtexts. Classroom Discourse [special issue: Multimodality]. 2013. http://ceball.com/2013/07/11/multimodal-revision-techniques-in-webtexts/
  6. http://www.digitalrhetoriccollaborative.org/2013/12/03/celebrate-webtexts-with-us/
  7. Ball, Cheryl E. "Multimodal Revision Techniques in Webtexts." http://ceball.com/wp-content/uploads/2013/07/ClassroomDiscource-Ball-mmRevision-draft2.pdf
  8. http://kairos.technorhetoric.net/awards/pastwinners.html#webtext
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