Welcome to the Digital Media Wiki

From The Yaffe Center

Yaffe Center Digital Media Resources Hub

Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.

The Yaffe Center has developed this page to provide information, presentations, links, and student developed wikis on the following topics:

• Main Page
  • About This Digital Media Resource Hub
  • About The Yaffe Center
    • How to Use this Resource Hub
    • How to Send Us Updates and Comments

• Integrative Overviews and What's Next
  • The Context: Facts and Figures
  • Overview: Practical Guide to Digital Marketing
  • The ROI Challenge: What Metrics to Use?
  • Where Should I Use What Technique?
  • Using the New Media for B2B Marketing
  • Integrated Campaigns
  • What's New and What's Next
  • Industry Trends
    • Terminology
      • Academic Studies
      • Best Practices

• Corporate and Brand Websites
  • The Role and Structure of Own Websites
  • Site Navigation and Design
  • Improving Own Websites
  • Industry Trends
    • Terminology
      • Academic Studies
      • Best Practices

• Banner and Display Ads
  • Ad Re-Targeting Techniques
  • Industry Trends
    • Terminology
      • Academic Studies
      • Best Practices

• Using Third-Party Websites
  • Marketing in the Blogosphere
  • Putting "Native Content" onto Others' Sites
  • Industry Trends
    • • Academic Studies
      • Best Practices

• Using Social Media
  • Industry Trends
  • Using FaceBook
    • Facebook Techniques: Overview
    • GraphSearch on Facebook
    • Custom Audiences
  • Using Twitter
  • Using Pinterest
    • Terminology
      • Academic Studies
      • Best Practices

• Viral Marketing
  • Viral Marketing Overview
  • Techniques to Create Pass-Along and WOM
  • Using YouTube
  • Industry Trends
    • • Academic Studies
      • Best Practices

• Search Engine Marketing
  • Industry Trends
  • Search Engine Marketing Overview
  • Search Engine Optimization
    • On-Page SEO
    • Off-Page SEO
    • Terminology
      • Academic Studies
      • Best Practices
  • Search Engine Advertising
    • How Google AdSearch Works
    • Keyword Optimization
    • Terminology
      • Academic Studies
      • Best Practices

• Mobile Marketing
  • Mobile Marketing Techniques
  • Industry Trends
    • Terminology
      • Academic Studies
      • Best Practices

• Creative Techniques
  • Banner and Display Ad Strategies
  • Search Engine Ads
  • Social Media Strategies
  • Mobile
  • Email Ads
  • Video
  • Industry Trends

• Email Marketing
  • Industry Trends
    • • Academic Studies
      • Best Practices

• Privacy and Regulations

• Terminology

• Digital Media: Overall Perspectives
  • New Media Initiative
  • Practical Guide to Digital Marketing
  • Corporate Websites and their Digital Impact
  • Content Marketing in Digital Media

• Search Engine Marketing/Search Engine Optimization
  • Optimizing for Local Search

• Display Advertising - Including Retargeting

• Social Media/Social Networking/Blogs/Viral Marketing
  • Social Marketing
  • Using Social Networking for Marketing
  • Facebook Marketing

• Mobile Marketing Info

• Terminology

• Academic Studies on Digital Marketing

• Improving the Landing Pages on Your Own Websites

Further contributions are welcomed.

Links in red are currently under construction.