Welcome to the Digital Media Wiki

From The Yaffe Center

[link title]== Yaffe Center Digital Media Resources Hub ==

Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.

The Yaffe Center has developed this page to provide information, presentations, links, and student developed wikis on the following topics:

• Main Page
  • About The Yaffe Center
  • About This Digital Media Resource Hub
    • How to Use this Resource Hub
    • How to Send Us Updates and Comments

• Integrative Overviews and What's Next
  • The Context: Facts and Figures
  • Overview: Practical Guide to Digital Marketing
  • The ROI Challenge: What Metrics to Use?
  • Where Should I Use What Technique?
  • Using the New Media for B2B Marketing
  • Integrated Campaigns
  • What's New & What's Next
  • Terminology
  • Academic Studies
  • Best Practices of Integrative Overviews and What's Next
  • Archives

• Corporate and Brand Websites
  • The Role and Structure of Own Websites
  • Site Navigation and Design
  • Improving Own Websites
  • Terminology
  • Academic Studies
  • Best Practices of Corporate and Brand Websites
  • Archives

• Banner and Display Ads
  • Targeting and Re-Targeting Techniques
  • Terminology
  • Academic Studies
  • Best Practices of Banner and Display Ads
  • Archives

• Using Third-Party Websites
  • Marketing in the Blogosphere
  • Putting "Native Content" onto Others' Sites
  • Terminology
  • Academic Studies
  • Best Practices of Using Third-Party Websites
  • Archives

• Using Social Media
  • Social Marketing
  • Using Facebook
    • Facebook Techniques: Overview
    • GraphSearch on Facebook
    • Custom Audiences
  • Using Twitter
  • Using Pinterest
  • Terminology
  • Academic Studies
  • Best Practices of Using Social Media
  • Archives

• Viral Marketing
  • Viral Marketing Overview
  • Techniques to Create Pass-Along and WOM
  • Using YouTube
  • Terminology
  • Academic Studies
  • Best Practices of Viral Marketing
  • Archives

• Search Engine Marketing
  • Search Engine Marketing Overview
  • Search Engine Optimization
    • On-Page SEO
    • Off-Page SEO
    • Search Engine Optimizers
  • Terminology
  • Academic Studies
  • Best Practices of Search Engine Optimization
  • Search Engine Advertising
    • How Google AdWords Works
    • Keyword Optimization
      • Optimizing for Local Search
  • Terminology
  • Academic Studies
  • Best Practices of Search Engine Advertising
  • Archives

• Mobile Marketing
  • Mobile Marketing Overview
  • Mobile Marketing Techniques
  • Terminology
  • Academic Studies
  • Best Practices of Mobile Marketing
  • Archives

• Creative Techniques
  • Overview of Creative Techniques
  • Banner and Display Ad Strategies
  • Search Engine Ads
  • Social Media Strategies
  • Mobile
  • Email Ads
  • Video
  • Archives

• Email Marketing
  • Overview and Techniques of Email Marketing
  • Terminology
  • Academic Studies
  • Best Practices of Email Marketing
  • Archives

• Privacy and Regulations
  • Overview and Discussion of Privacy and Regulations
  • Terminology
  • Academic Studies
  • Best Practices of Privacy and Regulations
  • Archivesplexus slim reviews

Further contributions are welcomed: send message

Links in red are currently under construction.