Search Engine Marketing
From The Yaffe Center
(Difference between revisions)
(New page: ==== Search Engine Marketing ==== :'''Content:''' :Search Engine Marketing ::Industry Trends ::Search Engine Marketing Overview ::Search Engine Optimization :::[[On-Pa...) |
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:'''Content:''' | :'''Content:''' | ||
:[[Search Engine Marketing]] | :[[Search Engine Marketing]] | ||
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::[[Search Engine Marketing Overview]] | ::[[Search Engine Marketing Overview]] | ||
::[[Search Engine Optimization]] | ::[[Search Engine Optimization]] | ||
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:::[[Search Engine Optimizers]] | :::[[Search Engine Optimizers]] | ||
:::[[Terminology]] | :::[[Terminology]] | ||
| - | + | :::[[Academic Studies]] | |
| - | + | :::[[Best Practices]] | |
::[[Search Engine Advertising]] | ::[[Search Engine Advertising]] | ||
:::[[How Google AdSearch Works]] | :::[[How Google AdSearch Works]] | ||
:::[[Keyword Optimization]] | :::[[Keyword Optimization]] | ||
| + | :::[[Optimizing for Local Search]] | ||
:::[[Terminology]] | :::[[Terminology]] | ||
| - | + | :::[[Academic Studies]] | |
| - | + | :::[[Best Practices]] | |
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::[http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf Google Search Engine Optimization Starter Guide] | ::[http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf Google Search Engine Optimization Starter Guide] | ||
::[http://searchenginewatch.com/ Search Engine Watch] | ::[http://searchenginewatch.com/ Search Engine Watch] | ||
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:::*[http://ummedia12.rs.itd.umich.edu/umbs/umbsvs/execed/12Nov2010/003.wmv Search Engine Workshop 2] | :::*[http://ummedia12.rs.itd.umich.edu/umbs/umbsvs/execed/12Nov2010/003.wmv Search Engine Workshop 2] | ||
::::Professor Bud Gibson | ::::Professor Bud Gibson | ||
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:'''Industry Trends:''' | :'''Industry Trends:''' | ||
::[http://www.slideshare.net/randfish/the-death-rebirth-of-seo The Death and Rebirth of SEO] | ::[http://www.slideshare.net/randfish/the-death-rebirth-of-seo The Death and Rebirth of SEO] | ||
Current revision
- Content:
- Search Engine Marketing
- Workshops:
- Search Engine Workshop
- The workshop included speakers from Google, Digitas, and local agency Pure Visibility, and featured a hands-on exercise for Ross students to get experience constructing ad groups and writing keywords and ads for Google's popular AdWords system.
- Melanie Mitchell, SVP of Search Strategy for Digitas keynoted the event with stories from her experience with clients which have included Bank of America, Whirlpool, Mars and Kraft. Other speakers included Megan Zlatos of Pure Visibility and Elyse Guilfoyle from Google. Professor Bud Gibson, who teaches a course in search engine marketing at Eastern Michigan University moderated the event. After the morning presentations, students were given a live project to develop search engine ad groups for the United Way of Greater Toledo
- Megas Zlatos and Elyse Guilfoyle
- Melanie Mitchell
- Professor Bud Gibson
- Search Engine Workshop
- Terminology:
- Blogs:
- RSS Feeds:
| Error: It's not possible to get http://feeds.searchengineland.com/searchengineland... |
| Error: It's not possible to get http://feeds.feedburner.com/AdvertisingAge/CmoStrategy... |
| Error: It's not possible to get http://searchenginewatch.com/rss... |
More RSS Feeds: Search Engine Marketing/Search Engine Optimization
