Welcome to the Digital Media Wiki

From The Yaffe Center

(Difference between revisions)
Jump to: navigation, search
Current revision (11:10, 16 March 2015) (edit) (undo)
 
(34 intermediate revisions not shown.)
Line 1: Line 1:
[[Image:Logo ross.jpg]] [[Image:Logo text yaffe.jpg]]  
[[Image:Logo ross.jpg]] [[Image:Logo text yaffe.jpg]]  
-
== Yaffe Center Digital Media Resources Hub  ==
+
[[http://www.example.com link title]]== Yaffe Center Digital Media Resources Hub  ==
Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.  
Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.  
Line 7: Line 7:
The [[Yaffe Center|Yaffe Center]] has developed this page to provide information, presentations, links, and student developed wikis on the following topics:  
The [[Yaffe Center|Yaffe Center]] has developed this page to provide information, presentations, links, and student developed wikis on the following topics:  
-
*[[Digital Media: Overall Perspectives]]  
+
*[[Main Page]]
-
**[[New Media Initiative]]
+
**[[About The Yaffe Center]]
-
**[[Practical Guide to Digital Marketing]]
+
**[[About This Digital Media Resource Hub]]
-
**[[Viral Marketing]]
+
***[[How to Use this Resource Hub]]
-
**[[Corporate Websites and their Digital Impact]]
+
***[[How to Send Us Updates and Comments]]
-
**[[Content Marketing in Digital Media]]
+
 
-
*[[Search Engine Marketing/Search Engine Optimization]]  
+
*[[Integrative Overviews and What's Next]]
-
**[[On-Page SEO]]
+
**[[The Context: Facts and Figures]]
-
**[[Search Engine Advertising]]
+
**[[Overview: Practical Guide to Digital Marketing]]
-
**[[Search Engine Marketing]]
+
**[[The ROI Challenge: What Metrics to Use?]]
-
**[[Search Engine Optimization]]
+
**[[Where Should I Use What Technique?]]
-
**[[Off-Page SEO]]
+
**[[Using the New Media for B2B Marketing]]
-
**[[Optimizing for Local Search]]
+
**[[Integrated Campaigns]]
-
*[[Display Advertising - Including Retargeting]]  
+
**[[What's New & What's Next]]
-
*[[Social Media/Social Networking/Blogs/Viral Marketing]]  
+
**[[Terminology]]
-
**[[Social Marketing]]
+
**[[Academic Studies]]
-
**[[Using Social Networking for Marketing]]
+
**[[Best Practices of Integrative Overviews and What's Next]]
 +
**[[Archives]]
 +
 
 +
*[[Corporate and Brand Websites]]
 +
**[[The Role and Structure of Own Websites]]
 +
**[[Site Navigation and Design]]
 +
**[[Improving Own Websites]]
 +
**[[Terminology]]
 +
**[[Academic Studies]]
 +
**[[Best Practices of Corporate and Brand Websites]]
 +
**[[Archives]]
 +
 
 +
*[[Banner and Display Ads]]
 +
**[[Targeting and Re-Targeting Techniques]]
 +
**[[Terminology]]
 +
**[[Academic Studies]]
 +
**[[Best Practices of Banner and Display Ads]]
 +
**[[Archives]]
 +
 
 +
*[[Using Third-Party Websites]]
**[[Marketing in the Blogosphere]]
**[[Marketing in the Blogosphere]]
-
**[[Facebook Marketing]]
+
**[[Putting "Native Content" onto Others' Sites]]
-
*[[Mobile Marketing Info]]  
+
**[[Terminology]]
-
**[[Mobile Marketing]]
+
**[[Academic Studies]]
-
*[[Terminology]]  
+
**[[Best Practices of Using Third-Party Websites]]
-
*[[Academic Studies on Digital Marketing]]  
+
**[[Archives]]
 +
 
 +
*[[Using Social Media]]
 +
**[[Social Marketing]]
 +
**[[Using Facebook]]
 +
***[[Facebook Techniques: Overview]]
 +
***[[GraphSearch on Facebook]]
 +
***[[Custom Audiences]]
 +
**[[Using Twitter]]
 +
**[[Using Pinterest]]
 +
**[[Terminology]]
 +
**[[Academic Studies]]
 +
**[[Best Practices of Using Social Media]]
 +
**[[Archives]]
 +
 
 +
*[[Viral Marketing]]
 +
**[[Viral Marketing Overview]]
 +
**[[Techniques to Create Pass-Along and WOM]]
 +
**[[Using YouTube]]
 +
**[[Terminology]]
 +
**[[Academic Studies]]
 +
**[[Best Practices of Viral Marketing]]
 +
**[[Archives]]
 +
 
 +
*[[Search Engine Marketing]]
 +
**[[Search Engine Marketing Overview]]
 +
**[[Search Engine Optimization]]
 +
***[[On-Page SEO]]
 +
***[[Off-Page SEO]]
 +
***[[Search Engine Optimizers]]
 +
**[[Terminology]]
 +
**[[Academic Studies]]
 +
**[[Best Practices of Search Engine Optimization]]
 +
**[[Search Engine Advertising]]
 +
***[[How Google AdWords Works]]
 +
***[[Keyword Optimization]]
 +
****[[Optimizing for Local Search]]
 +
**[[Terminology]]
 +
**[[Academic Studies]]
 +
**[[Best Practices of Search Engine Advertising]]
 +
**[[Archives]]
 +
 
 +
*[[Mobile Marketing]]
 +
**[[Mobile Marketing Overview]]
 +
**[[Mobile Marketing Techniques]]
 +
**[[Terminology]]
 +
**[[Academic Studies]]
 +
**[[Best Practices of Mobile Marketing]]
 +
**[[Archives]]
 +
 
*[[Creative Techniques]]
*[[Creative Techniques]]
-
**[[Banner and Display Ads]]
+
**[[Overview of Creative Techniques]]
 +
**[[Banner and Display Ad Strategies]]
**[[Search Engine Ads]]
**[[Search Engine Ads]]
-
**[[Social Media]]
+
**[[Social Media Strategies]]
**[[Mobile]]
**[[Mobile]]
-
**[[Email]]
+
**[[Email Ads]]
**[[Video]]
**[[Video]]
-
*[[Privacy and Regulations]]
+
**[[Archives]]
-
*[[Integrative Overviews & What's Next]]
+
 
-
*[[Building Your Own Website]]
+
-
*[[Improving the Landing Pages on Your Own Websites]]
+
*[[Email Marketing]]
*[[Email Marketing]]
 +
**[[Overview and Techniques of Email Marketing]]
 +
**[[Terminology]]
 +
**[[Academic Studies]]
 +
**[[Best Practices of Email Marketing]]
 +
**[[Archives]]
 +
 +
*[[Privacy and Regulations]]
 +
**[[Overview and Discussion of Privacy and Regulations]]
 +
**[[Terminology]]
 +
**[[Academic Studies]]
 +
**[[Best Practices of Privacy and Regulations]]
 +
**[[Archives]][http://www.plexusslimreviews.net.com plexus slim reviews]
 +
 +
 +
 +
 +
 +
-
Further contributions are welcomed.
+
Further contributions are welcomed: [http://www.yaffecenter.org/FacultyResearch/ResearchCenters/centers/Yaffe/contact_us/ send message]
Links in red are currently under construction.
Links in red are currently under construction.

Current revision

Image:Logo ross.jpg Image:Logo text yaffe.jpg

[link title]== Yaffe Center Digital Media Resources Hub ==

Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.

The Yaffe Center has developed this page to provide information, presentations, links, and student developed wikis on the following topics:




Further contributions are welcomed: send message

Links in red are currently under construction.

Retrieved from "http://webservices.itcs.umich.edu/mediawiki/YaffeCenter/index.php/Welcome_to_the_Digital_Media_Wiki"
Personal tools