Welcome to the Digital Media Wiki

From The Yaffe Center

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[[Image:Logo ross.jpg]] [[Image:Logo text yaffe.jpg]]  
[[Image:Logo ross.jpg]] [[Image:Logo text yaffe.jpg]]  
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== Yaffe Center Digital Media Resources Hub  ==
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[[http://www.example.com link title]]== Yaffe Center Digital Media Resources Hub  ==
Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.  
Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.  
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The [[Yaffe Center|Yaffe Center]] has developed this page to provide information, presentations, links, and student developed wikis on the following topics:  
The [[Yaffe Center|Yaffe Center]] has developed this page to provide information, presentations, links, and student developed wikis on the following topics:  
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*[[Landing Page]]
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*[[Main Page]]
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**[[About The Yaffe Center]]
**[[About This Digital Media Resource Hub]]
**[[About This Digital Media Resource Hub]]
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**[[About the Yaffe Center]]
 
***[[How to Use this Resource Hub]]
***[[How to Use this Resource Hub]]
***[[How to Send Us Updates and Comments]]
***[[How to Send Us Updates and Comments]]
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**[[Using the New Media for B2B Marketing]]
**[[Using the New Media for B2B Marketing]]
**[[Integrated Campaigns]]
**[[Integrated Campaigns]]
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**[[What's New and What's Next]]
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**[[What's New & What's Next]]
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***[[Terminology]]
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**[[Terminology]]
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****[[Academic Studies]]
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**[[Academic Studies]]
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****[[Best Practices]]
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**[[Best Practices of Integrative Overviews and What's Next]]
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**[[Archives]]
*[[Corporate and Brand Websites]]
*[[Corporate and Brand Websites]]
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**[[Site Navigation and Design]]
**[[Site Navigation and Design]]
**[[Improving Own Websites]]
**[[Improving Own Websites]]
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***[[Terminology]]
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**[[Terminology]]
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****[[Academic Studies]]
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**[[Academic Studies]]
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****[[Best Practices]]
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**[[Best Practices of Corporate and Brand Websites]]
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**[[Archives]]
*[[Banner and Display Ads]]
*[[Banner and Display Ads]]
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**[[Ad Re-Targeting Techniques]]
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**[[Targeting and Re-Targeting Techniques]]
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***[[Terminology]]
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**[[Terminology]]
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****[[Academic Studies]]
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**[[Academic Studies]]
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****[[Best Practices]]
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**[[Best Practices of Banner and Display Ads]]
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**[[Archives]]
*[[Using Third-Party Websites]]
*[[Using Third-Party Websites]]
**[[Marketing in the Blogosphere]]
**[[Marketing in the Blogosphere]]
**[[Putting "Native Content" onto Others' Sites]]
**[[Putting "Native Content" onto Others' Sites]]
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****[[Academic Studies]]
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**[[Terminology]]
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****[[Best Practices]]
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**[[Academic Studies]]
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**[[Best Practices of Using Third-Party Websites]]
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**[[Archives]]
*[[Using Social Media]]
*[[Using Social Media]]
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**[[Using FaceBook]]
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**[[Social Marketing]]
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**[[Using Facebook]]
***[[Facebook Techniques: Overview]]
***[[Facebook Techniques: Overview]]
***[[GraphSearch on Facebook]]
***[[GraphSearch on Facebook]]
***[[Custom Audiences]]
***[[Custom Audiences]]
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***[[Terminology]]
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**[[Using Twitter]]
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*[[Using Twitter]]
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**[[Using Pinterest]]
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***[[Terminology]]
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**[[Terminology]]
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*[[Using Pinterest]]
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**[[Academic Studies]]
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***[[Terminology]]
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**[[Best Practices of Using Social Media]]
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****[[Academic Studies]]
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**[[Archives]]
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****[[Best Practices]]
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*[[Viral Marketing]]
*[[Viral Marketing]]
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**[[Viral Marketing Overview]]
**[[Techniques to Create Pass-Along and WOM]]
**[[Techniques to Create Pass-Along and WOM]]
**[[Using YouTube]]
**[[Using YouTube]]
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****[[Academic Studies]]
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**[[Terminology]]
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****[[Best Practices]]
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**[[Academic Studies]]
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**[[Best Practices of Viral Marketing]]
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**[[Archives]]
*[[Search Engine Marketing]]
*[[Search Engine Marketing]]
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**[[Search Engine Marketing]]
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**[[Search Engine Marketing Overview]]
**[[Search Engine Optimization]]
**[[Search Engine Optimization]]
***[[On-Page SEO]]
***[[On-Page SEO]]
***[[Off-Page SEO]]
***[[Off-Page SEO]]
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***[[Terminology]]
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***[[Search Engine Optimizers]]
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****[[Academic Studies]]
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**[[Terminology]]
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****[[Best Practices]]
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**[[Academic Studies]]
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**[[Best Practices of Search Engine Optimization]]
**[[Search Engine Advertising]]
**[[Search Engine Advertising]]
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***[[How Google AdSearch Works]]
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***[[How Google AdWords Works]]
***[[Keyword Optimization]]
***[[Keyword Optimization]]
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***[[Terminology]]
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****[[Optimizing for Local Search]]
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****[[Academic Studies]]
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**[[Terminology]]
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****[[Best Practices]]
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**[[Academic Studies]]
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**[[Best Practices of Search Engine Advertising]]
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**[[Archives]]
*[[Mobile Marketing]]
*[[Mobile Marketing]]
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**[[Mobile Marketing Overview]]
**[[Mobile Marketing Techniques]]
**[[Mobile Marketing Techniques]]
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***[[Terminology]]
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**[[Terminology]]
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****[[Academic Studies]]
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**[[Academic Studies]]
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****[[Best Practices]]
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**[[Best Practices of Mobile Marketing]]
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**[[Archives]]
*[[Creative Techniques]]
*[[Creative Techniques]]
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**[[Banner and Display Ads]]
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**[[Overview of Creative Techniques]]
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**[[Banner and Display Ad Strategies]]
**[[Search Engine Ads]]
**[[Search Engine Ads]]
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**[[Social Media]]
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**[[Social Media Strategies]]
**[[Mobile]]
**[[Mobile]]
**[[Email Ads]]
**[[Email Ads]]
**[[Video]]
**[[Video]]
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**[[Archives]]
*[[Email Marketing]]
*[[Email Marketing]]
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****[[Academic Studies]]
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**[[Overview and Techniques of Email Marketing]]
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****[[Best Practices]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Email Marketing]]
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**[[Archives]]
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*[[Privacy and Regulation]]
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*[[Privacy and Regulations]]
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**[[Overview and Discussion of Privacy and Regulations]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Privacy and Regulations]]
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**[[Archives]][http://www.plexusslimreviews.net.com plexus slim reviews]
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*[[Terminology]]
 
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*[[Digital Media: Overall Perspectives]]
 
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**[[New Media Initiative]]
 
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**[[Practical Guide to Digital Marketing]]
 
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**[[Viral Marketing]]
 
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**[[Corporate Websites and their Digital Impact]]
 
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**[[Content Marketing in Digital Media]]
 
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*[[Search Engine Marketing/Search Engine Optimization]]
 
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**[[On-Page SEO]]
 
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**[[Search Engine Advertising]]
 
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**[[Search Engine Marketing]]
 
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**[[Search Engine Optimization]]
 
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**[[Off-Page SEO]]
 
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**[[Optimizing for Local Search]]
 
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*[[Display Advertising - Including Retargeting]]
 
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*[[Social Media/Social Networking/Blogs/Viral Marketing]]
 
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**[[Social Marketing]]
 
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**[[Using Social Networking for Marketing]]
 
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**[[Marketing in the Blogosphere]]
 
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**[[Facebook Marketing]]
 
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*[[Mobile Marketing Info]]
 
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**[[Mobile Marketing]]
 
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*[[Terminology]]
 
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*[[Academic Studies on Digital Marketing]]
 
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*[[Creative Techniques]]
 
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**[[Banner and Display Ads]]
 
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**[[Search Engine Ads]]
 
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**[[Social Media]]
 
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**[[Mobile]]
 
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**[[Email]]
 
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**[[Video]]
 
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*[[Privacy and Regulations]]
 
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*[[Integrative Overviews & What's Next]]
 
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*[[Building Your Own Website]]
 
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*[[Improving the Landing Pages on Your Own Websites]]
 
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*[[Email Marketing]]
 
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Further contributions are welcomed.
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Further contributions are welcomed: [http://www.yaffecenter.org/FacultyResearch/ResearchCenters/centers/Yaffe/contact_us/ send message]
Links in red are currently under construction.
Links in red are currently under construction.

Current revision

Image:Logo ross.jpg Image:Logo text yaffe.jpg

[link title]== Yaffe Center Digital Media Resources Hub ==

Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.

The Yaffe Center has developed this page to provide information, presentations, links, and student developed wikis on the following topics:




Further contributions are welcomed: send message

Links in red are currently under construction.

Retrieved from "http://webservices.itcs.umich.edu/mediawiki/YaffeCenter/index.php/Welcome_to_the_Digital_Media_Wiki"
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