Terminology

From The Yaffe Center

Revision as of 13:13, 17 May 2014 (edit) Sletson (Talk | contribs) ← Older edit		Current revision (10:48, 29 March 2015) (edit) (undo) Sbeatty (Talk | contribs)
(2 intermediate revisions not shown.)

---

Current revision

Content:

Cost per click (CPC)

Click through rate (CTR)

Quality Score

Keyword density

Landing pages

Ad copy

Keywords

Ad Rank

Display Ad Targeting

Cost per thousand impression (CPM)

Pay-Per-Click (PPC)

Conversion rate

Keyword bid

Search spamming

Main Page