Welcome to the Digital Media Wiki

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== Digital Media Resources ==
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[[http://www.example.com link title]]== Yaffe Center Digital Media Resources Hub  ==
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Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.
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Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.  
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Over the past several years, the YC has sponsored outside speakers, conferences, events and courses which have covered these topics.
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The [[Yaffe Center|Yaffe Center]] has developed this page to provide information, presentations, links, and student developed wikis on the following topics:
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The Yaffe Center has also created wikis with the latest information, best practices, and learnings on key topics within digital marketing. These wiki pages will be based on student papers and independent study projects but can be updated and added to by anyone in the U-M community.
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*[[Main Page]]
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**[[About The Yaffe Center]]
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**[[About This Digital Media Resource Hub]]
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***[[How to Use this Resource Hub]]
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***[[How to Send Us Updates and Comments]]
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The digital media resources are below.
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*[[Integrative Overviews and What's Next]]
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**[[The Context: Facts and Figures]]
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**[[Overview: Practical Guide to Digital Marketing]]
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**[[The ROI Challenge: What Metrics to Use?]]
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**[[Where Should I Use What Technique?]]
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**[[Using the New Media for B2B Marketing]]
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**[[Integrated Campaigns]]
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**[[What's New & What's Next]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Integrative Overviews and What's Next]]
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**[[Archives]]
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[[About The Yaffe Center]]
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*[[Corporate and Brand Websites]]
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[http://www.yaffecenter.org/FacultyResearch/ResearchCenters/centers/Yaffe/contact_us/index.html Join the mailing list]
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**[[The Role and Structure of Own Websites]]
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**[[Site Navigation and Design]]
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**[[Improving Own Websites]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Corporate and Brand Websites]]
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**[[Archives]]
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== Yaffe Center Digital ==
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*[[Banner and Display Ads]]
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**[[Targeting and Re-Targeting Techniques]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Banner and Display Ads]]
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**[[Archives]]
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====Digital Media: Overall Perspectives====
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*[[Using Third-Party Websites]]
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:'''Wikis'''
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**[[Marketing in the Blogosphere]]
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::[[Practical Guide to Digital Marketing]]
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**[[Putting "Native Content" onto Others' Sites]]
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:'''Presentations'''
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**[[Terminology]]
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::*[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/joseph-jaffe-lecture.asx "Life After the 30-Second Spot"]  
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**[[Academic Studies]]
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:::By Joseph Jaffe, President, Jaffe LLC; former Interactive Media Head at TBWA\Chiat\Day and OMD USA ( [http://www.jaffejuice.com/ see www.jaffejuice.com] ), author of the best-selling book [http://www.lifeafter30.com/ "Life After the 30 Second Spot"]
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**[[Best Practices of Using Third-Party Websites]]
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::*[http://yaffecenter.org/downloads/speakers/Christine_O'Connell.pdf "How to Put Together a Digital Plan"]  
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**[[Archives]]
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:::By: Robert Haverback, Director of Digital Marketing at TD Ameritrade
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::*[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/koenig.asx "Using Non-Traditional Communications Effectively"]  
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:::By Derek Koenig, Chief Marketing Officer of Discovery Communications
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:'''Links'''
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::[http://mashable.com/ Mashable]
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::[http://promomagazine.com/ Promo]
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====Search Engine Marketing====
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*[[Using Social Media]]
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:'''Wikis'''
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**[[Social Marketing]]
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::[[Search Engine Advertising]]
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**[[Using Facebook]]
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::[[Search Engine Optimization]]
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***[[Facebook Techniques: Overview]]
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:'''Workshops'''
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***[[GraphSearch on Facebook]]
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::[http://www.bus.umich.edu/FacultyResearch/ResearchCenters/centers/Yaffe/archives/workshops/search_engines.html Search Engine Workshop]  
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***[[Custom Audiences]]
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:::*Part One: Search Engine Perspective
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**[[Using Twitter]]
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::::Charles Scrase, Online Sales and Operations Manager at Google, gave an introduction to natural search and strategies on how to maximize results. He also presented an overview of paid search, using AdWords as an illustration. Participants were given the opportunity to set up their own AdWords accounts and were guided through best-practices strategies.
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**[[Using Pinterest]]
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:::*Part Two: Agency-Client Search Perspective
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**[[Terminology]]
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::::Brian Doelle, Director at SMG Search, spoke on search marketing, what works and what doesn’t. Participants then worked in teams to assess the search campaign of a hypothetical company.Zlatos, Pure Visibility, and Melanie Mitchell, Digitas.
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**[[Academic Studies]]
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:'''Links'''
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**[[Best Practices of Using Social Media]]
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::[http://searchenginewatch.com/ Search Engine Watch]
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**[[Archives]]
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====Display and Video Advertising====
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*[[Viral Marketing]]
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:'''Wikis'''
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**[[Viral Marketing Overview]]
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::[[Display Ad Targeting]]
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**[[Techniques to Create Pass-Along and WOM]]
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:'''Presentations'''
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**[[Using YouTube]]
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::* "Google's View of the Digital Advertising World." Michal Lorenc, Director of Advertising Sales, Google. Michal will talk about how Google views opportunities in digital advertising.
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**[[Terminology]]
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::*"Digital Media at Chrysler".....Neville Manohar, Chrysler
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**[[Academic Studies]]
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::*"Web 1.X: The "Basics" Aren't Basic Anymore" By: Jennifer Kohler, Associate Director at Digitas
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**[[Best Practices of Viral Marketing]]
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:'''Links'''
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**[[Archives]]
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====Social Media====
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*[[Search Engine Marketing]]
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:'''Wikis'''
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**[[Search Engine Marketing Overview]]
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::[[Marketing in the Blogosphere|Marketing in the Blogosphere]]
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**[[Search Engine Optimization]]
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::[[Using Social Networking for Marketing]]
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***[[On-Page SEO]]
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::[[Viral Marketing]]
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***[[Off-Page SEO]]
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:'''Presentations'''
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***[[Search Engine Optimizers]]
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::*"Disney and Social Media." Elizabeth Smith Brigham, MBA from Michigan and Social Media expert at Disney will speak about what she's learned in her years at Disney and how that company uses social media.
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**[[Terminology]]
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::*"Social Media at Ford".......Scott Monty, Ford
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**[[Academic Studies]]
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::*[http://yaffecenter.org/downloads/speakers/Christine_O'Connell.pdf"Web 2.0: User Generated Content in the Social Web"] By: Alicia Dorsett, Social Media Strategist at Manning, Selvage, and Lee and Christine O'Connell, Associate Director at Digitas
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**[[Best Practices of Search Engine Optimization]]
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:'''Links'''
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**[[Search Engine Advertising]]
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::[http://promomagazine.com/viralmarketing/ Promo:Social Marketing]
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***[[How Google AdWords Works]]
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***[[Keyword Optimization]]
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****[[Optimizing for Local Search]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Search Engine Advertising]]
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**[[Archives]]
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====Mobile Marketing====
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*[[Mobile Marketing]]
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:'''Wikis'''
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**[[Mobile Marketing Overview]]
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::[[Mobile Marketing]]
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**[[Mobile Marketing Techniques]]
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:'''Links'''
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**[[Terminology]]
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::[http://promomagazine.com/mobilemarketing/ Promo: Mobile Marketing]
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**[[Academic Studies]]
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**[[Best Practices of Mobile Marketing]]
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**[[Archives]]
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====What's New & What's Next====
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*[[Creative Techniques]]
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:'''Presentations'''
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**[[Overview of Creative Techniques]]
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::*"What's New and Next in Digital Advertising"Jason Sutton, Michigan MBA and digital entrepreneur, and Sid Shah of digital consultant Efficient Frontier, will talk about the newest technology and lessons learned.
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**[[Banner and Display Ad Strategies]]
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::*[http://rossmedia.bus.umich.edu/rossmedia/SilverlightPlayer/Default.aspx?peid=a1c26acb6d734e16873ce6d84a700f08 "Digital Marketing: State of the Art, and Lessons Learned"] By Rishad Tobaccowala, CIO of Publicis Groupe and CEO of Denuo
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**[[Search Engine Ads]]
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::*[http://yaffecenter.org/downloads/speakers/chuck_schultz.ppt"Web X.0: Emerging and Nascent Digital Challenges"] Chuck Shultz, New Media Director at Starcom MediaVest Group
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**[[Social Media Strategies]]
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**[[Mobile]]
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**[[Email Ads]]
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**[[Video]]
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**[[Archives]]
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*[[Email Marketing]]
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**[[Overview and Techniques of Email Marketing]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Email Marketing]]
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**[[Archives]]
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*[[Privacy and Regulations]]
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**[[Overview and Discussion of Privacy and Regulations]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Privacy and Regulations]]
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**[[Archives]][http://www.plexusslimreviews.net.com plexus slim reviews]
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Further contributions are welcomed: [http://www.yaffecenter.org/FacultyResearch/ResearchCenters/centers/Yaffe/contact_us/ send message]
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Links in red are currently under construction.

Current revision

Image:Logo ross.jpg Image:Logo text yaffe.jpg

[link title]== Yaffe Center Digital Media Resources Hub ==

Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.

The Yaffe Center has developed this page to provide information, presentations, links, and student developed wikis on the following topics:




Further contributions are welcomed: send message

Links in red are currently under construction.

Retrieved from "http://webservices.itcs.umich.edu/mediawiki/YaffeCenter/index.php/Welcome_to_the_Digital_Media_Wiki"
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