Welcome to the Digital Media Wiki

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== Yaffe Center Digital Media Resources ==
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[[http://www.example.com link title]]== Yaffe Center Digital Media Resources Hub  ==
Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.  
Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.  
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The[[About The Yaffe Center: Yaffe Center| Yaffe Center]] has developed this page to provide information, presentations, links, and student developed wikis on the following topics:
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The [[Yaffe Center|Yaffe Center]] has developed this page to provide information, presentations, links, and student developed wikis on the following topics:  
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*Digital Media: Overall Perspectives
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*[[Main Page]]
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*Search Engine Marketing
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**[[About The Yaffe Center]]
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*Display and Video Advertising
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**[[About This Digital Media Resource Hub]]
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*Social Media
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***[[How to Use this Resource Hub]]
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*Mobile Marketing
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***[[How to Send Us Updates and Comments]]
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*What's New & What's Next
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== Digital Media Resources ==
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*[[Integrative Overviews and What's Next]]
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**[[The Context: Facts and Figures]]
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**[[Overview: Practical Guide to Digital Marketing]]
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**[[The ROI Challenge: What Metrics to Use?]]
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**[[Where Should I Use What Technique?]]
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**[[Using the New Media for B2B Marketing]]
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**[[Integrated Campaigns]]
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**[[What's New & What's Next]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Integrative Overviews and What's Next]]
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**[[Archives]]
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====Digital Media: Overall Perspectives====
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*[[Corporate and Brand Websites]]
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:'''Wikis'''
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**[[The Role and Structure of Own Websites]]
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::[[Practical Guide to Digital Marketing]]
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**[[Site Navigation and Design]]
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:'''Presentations'''
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**[[Improving Own Websites]]
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::*[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/joseph-jaffe-lecture.asx "Life After the 30-Second Spot"]  
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**[[Terminology]]
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:::By Joseph Jaffe, President, Jaffe LLC; former Interactive Media Head at TBWA\Chiat\Day and OMD USA ( [http://www.jaffejuice.com/ see www.jaffejuice.com] ), author of the best-selling book [http://www.lifeafter30.com/ "Life After the 30 Second Spot"]
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**[[Academic Studies]]
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::*[http://yaffecenter.org/downloads/speakers/Christine_O'Connell.pdf "How to Put Together a Digital Plan"]  
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**[[Best Practices of Corporate and Brand Websites]]
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:::By: Robert Haverback, Director of Digital Marketing at TD Ameritrade
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**[[Archives]]
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::*[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/koenig.asx "Using Non-Traditional Communications Effectively"]  
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:::By Derek Koenig, Chief Marketing Officer of Discovery Communications
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:'''Links'''
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::[http://mashable.com/ Mashable]
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::[http://promomagazine.com/ Promo]
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====Search Engine Marketing====
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*[[Banner and Display Ads]]
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:'''Wikis'''
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**[[Targeting and Re-Targeting Techniques]]
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::[[Search Engine Advertising]]
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**[[Terminology]]
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::[[Search Engine Optimization]]
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**[[Academic Studies]]
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:'''Workshops'''
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**[[Best Practices of Banner and Display Ads]]
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::Search Engine Workshop
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**[[Archives]]
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:::The workshop included speakers from Google, Digitas, and local agency Pure Visibility, and featured a hands-on exercise for Ross students to get experience constructing ad groups and writing keywords and ads for Google's popular AdWords system.
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:::Melanie Mitchell, SVP of Search Strategy for Digitas keynoted the event with stories from her experience with clients which have included Bank of America, Whirlpool, Mars and Kraft. Other speakers included Megan Zlatos of Pure Visibility and Elyse Guilfoyle from Google. Professor Bud Gibson, who teaches a course in search engine marketing at Eastern Michigan University moderated the event. After the morning presentations, students were given a live project to develop search engine ad groups for the United Way of Greater Toledo
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:::*[http://ummedia12.rs.itd.umich.edu/umbs/umbsvs/execed/12Nov2010/001.wmv Search Engine Workshop 1]
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:::*[http://ummedia12.rs.itd.umich.edu/umbs/umbsvs/execed/12Nov2010/002.wmv Search Engine Workshop 2]  
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:::*[http://ummedia12.rs.itd.umich.edu/umbs/umbsvs/execed/12Nov2010/003.wmv Search Engine Workshop 2]
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:'''Links'''
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::[http://searchenginewatch.com/ Search Engine Watch]
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====Display Advertising====
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*[[Using Third-Party Websites]]
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:'''Wikis'''
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**[[Marketing in the Blogosphere]]
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::[[Display Ad Targeting]]
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**[[Putting "Native Content" onto Others' Sites]]
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:'''Presentations'''
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**[[Terminology]]
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::* "Google's View of the Digital Advertising World." Michal Lorenc, Director of Advertising Sales, Google. Michal will talk about how Google views opportunities in digital advertising.
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**[[Academic Studies]]
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::* [[Image:Neville_Manohar_Chrysler_Group.pptx‎]]"Digital Media at Chrysler" Neville Manohar, Chrysler
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**[[Best Practices of Using Third-Party Websites]]
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::*"Web 1.X: The "Basics" Aren't Basic Anymore" By: Jennifer Kohler, Associate Director at Digitas
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**[[Archives]]
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:'''Links'''
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====Social Media====
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*[[Using Social Media]]
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:'''Wikis'''
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**[[Social Marketing]]
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::[[Marketing in the Blogosphere|Marketing in the Blogosphere]]
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**[[Using Facebook]]
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::[[Using Social Networking for Marketing]]
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***[[Facebook Techniques: Overview]]
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::[[Viral Marketing]]
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***[[GraphSearch on Facebook]]
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:'''Presentations'''
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***[[Custom Audiences]]
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::* [[Image:Ross_Presentation_2-15-11.pdf]] "Disney and Social Media" By Elizabeth Smith Brigham
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**[[Using Twitter]]
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::*[http://www.slideshare.net/scottmonty/2010-11-uof-m "Social Media at Ford"] By Scott Monty, Head of social media for Ford Motor Company
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**[[Using Pinterest]]
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::*[http://yaffecenter.org/downloads/speakers/Christine_O'Connell.pdf"Web 2.0: User Generated Content in the Social Web"] By: Alicia Dorsett, Social Media Strategist at Manning, Selvage, and Lee and Christine O'Connell, Associate Director at Digitas
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**[[Terminology]]
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:'''Links'''
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**[[Academic Studies]]
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::[http://promomagazine.com/viralmarketing/ Promo:Social Marketing]
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**[[Best Practices of Using Social Media]]
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**[[Archives]]
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====Mobile Marketing====
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*[[Viral Marketing]]
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:'''Wikis'''
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**[[Viral Marketing Overview]]
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::[[Mobile Marketing]]
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**[[Techniques to Create Pass-Along and WOM]]
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:'''Links'''
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**[[Using YouTube]]
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::[http://promomagazine.com/mobilemarketing/ Promo: Mobile Marketing]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Viral Marketing]]
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**[[Archives]]
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====What's New & What's Next====
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*[[Search Engine Marketing]]
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:'''Presentations'''
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**[[Search Engine Marketing Overview]]
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::*[http://rossmedia.bus.umich.edu/rossmedia/SilverlightPlayer/Default.aspx?peid=550ac056023a4cee8590273ebabd45ff1d "What's New and Next in Digital Advertising"] By Jason Sutton, Michigan MBA and digital entrepreneur, and Sid Shah of digital consultant Efficient Frontier
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**[[Search Engine Optimization]]
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::*[http://rossmedia.bus.umich.edu/rossmedia/SilverlightPlayer/Default.aspx?peid=a1c26acb6d734e16873ce6d84a700f08 "Digital Marketing: State of the Art, and Lessons Learned"] By Rishad Tobaccowala, CIO of Publicis Groupe and CEO of Denuo
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***[[On-Page SEO]]
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::*[http://yaffecenter.org/downloads/speakers/chuck_schultz.ppt"Web X.0: Emerging and Nascent Digital Challenges"] Chuck Shultz, New Media Director at Starcom MediaVest Group
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***[[Off-Page SEO]]
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***[[Search Engine Optimizers]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Search Engine Optimization]]
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**[[Search Engine Advertising]]
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***[[How Google AdWords Works]]
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***[[Keyword Optimization]]
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****[[Optimizing for Local Search]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Search Engine Advertising]]
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**[[Archives]]
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*[[Mobile Marketing]]
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**[[Mobile Marketing Overview]]
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**[[Mobile Marketing Techniques]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Mobile Marketing]]
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**[[Archives]]
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*[[Creative Techniques]]
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**[[Overview of Creative Techniques]]
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**[[Banner and Display Ad Strategies]]
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**[[Search Engine Ads]]
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**[[Social Media Strategies]]
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**[[Mobile]]
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**[[Email Ads]]
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**[[Video]]
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**[[Archives]]
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*[[Email Marketing]]
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**[[Overview and Techniques of Email Marketing]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Email Marketing]]
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**[[Archives]]
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*[[Privacy and Regulations]]
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**[[Overview and Discussion of Privacy and Regulations]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Privacy and Regulations]]
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**[[Archives]][http://www.plexusslimreviews.net.com plexus slim reviews]
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Further contributions are welcomed: [http://www.yaffecenter.org/FacultyResearch/ResearchCenters/centers/Yaffe/contact_us/ send message]
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Links in red are currently under construction.

Current revision

Image:Logo ross.jpg Image:Logo text yaffe.jpg

[link title]== Yaffe Center Digital Media Resources Hub ==

Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.

The Yaffe Center has developed this page to provide information, presentations, links, and student developed wikis on the following topics:




Further contributions are welcomed: send message

Links in red are currently under construction.

Retrieved from "http://webservices.itcs.umich.edu/mediawiki/YaffeCenter/index.php/Welcome_to_the_Digital_Media_Wiki"
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