Terms/Definitions

From The Yaffe Center

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'''Wikis:'''  
'''Wikis:'''  
-
:[[Cost per click]]
+
:[[Cost per click (CPC)]]
-
:[[Click Through Rate]]
+
:[[Click through rate (CTR)]]
:[[Quality Score]]
:[[Quality Score]]
:[[Keyword density]]
:[[Keyword density]]
Line 10: Line 10:
:[[Ad Rank]]
:[[Ad Rank]]
:[[Display Ad Targeting]]
:[[Display Ad Targeting]]
-
:[[Cost per thousand impressions (CPM)]]
+
:[[Cost per thousand impression (CPM)]]
:[[Pay-Per-Click (PPC)]]
:[[Pay-Per-Click (PPC)]]
:[[Conversion rate]]
:[[Conversion rate]]
:[[Keyword bid]]
:[[Keyword bid]]
 +
:[[Search spamming]]

Current revision

Wikis:

Cost per click (CPC)
Click through rate (CTR)
Quality Score
Keyword density
Landing pages
Ad copy
Keywords
Ad Rank
Display Ad Targeting
Cost per thousand impression (CPM)
Pay-Per-Click (PPC)
Conversion rate
Keyword bid
Search spamming
Personal tools