Terms/Definitions
From The Yaffe Center
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:[[Cost per click (CPC)]] | :[[Cost per click (CPC)]] | ||
| - | :[[Click | + | :[[Click through rate (CTR)]] |
:[[Quality Score]] | :[[Quality Score]] | ||
:[[Keyword density]] | :[[Keyword density]] | ||
| Line 10: | Line 10: | ||
:[[Ad Rank]] | :[[Ad Rank]] | ||
:[[Display Ad Targeting]] | :[[Display Ad Targeting]] | ||
| - | :[[Cost per thousand | + | :[[Cost per thousand impression (CPM)]] |
:[[Pay-Per-Click (PPC)]] | :[[Pay-Per-Click (PPC)]] | ||
:[[Conversion rate]] | :[[Conversion rate]] | ||
:[[Keyword bid]] | :[[Keyword bid]] | ||
| + | :[[Search spamming]] | ||
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