Welcome to the Digital Media Wiki
From The Yaffe Center
(Difference between revisions)
(→Yaffe Center Digital Media Resources Hub) |
|||
| (7 intermediate revisions not shown.) | |||
| Line 1: | Line 1: | ||
[[Image:Logo ross.jpg]] [[Image:Logo text yaffe.jpg]] | [[Image:Logo ross.jpg]] [[Image:Logo text yaffe.jpg]] | ||
| - | == Yaffe Center Digital Media Resources Hub == | + | [[http://www.example.com link title]]== Yaffe Center Digital Media Resources Hub == |
Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications. | Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications. | ||
| Line 20: | Line 20: | ||
**[[Using the New Media for B2B Marketing]] | **[[Using the New Media for B2B Marketing]] | ||
**[[Integrated Campaigns]] | **[[Integrated Campaigns]] | ||
| - | **[[What's New | + | **[[What's New & What's Next]] |
| - | + | ||
**[[Terminology]] | **[[Terminology]] | ||
**[[Academic Studies]] | **[[Academic Studies]] | ||
| - | **[[Best Practices]] | + | **[[Best Practices of Integrative Overviews and What's Next]] |
| + | **[[Archives]] | ||
*[[Corporate and Brand Websites]] | *[[Corporate and Brand Websites]] | ||
| Line 30: | Line 30: | ||
**[[Site Navigation and Design]] | **[[Site Navigation and Design]] | ||
**[[Improving Own Websites]] | **[[Improving Own Websites]] | ||
| - | |||
**[[Terminology]] | **[[Terminology]] | ||
**[[Academic Studies]] | **[[Academic Studies]] | ||
| - | **[[Best Practices]] | + | **[[Best Practices of Corporate and Brand Websites]] |
| + | **[[Archives]] | ||
*[[Banner and Display Ads]] | *[[Banner and Display Ads]] | ||
| - | **[[ | + | **[[Targeting and Re-Targeting Techniques]] |
| - | + | ||
**[[Terminology]] | **[[Terminology]] | ||
**[[Academic Studies]] | **[[Academic Studies]] | ||
| - | **[[Best Practices]] | + | **[[Best Practices of Banner and Display Ads]] |
| + | **[[Archives]] | ||
*[[Using Third-Party Websites]] | *[[Using Third-Party Websites]] | ||
**[[Marketing in the Blogosphere]] | **[[Marketing in the Blogosphere]] | ||
**[[Putting "Native Content" onto Others' Sites]] | **[[Putting "Native Content" onto Others' Sites]] | ||
| + | **[[Terminology]] | ||
| + | **[[Academic Studies]] | ||
| + | **[[Best Practices of Using Third-Party Websites]] | ||
**[[Archives]] | **[[Archives]] | ||
| - | |||
| - | |||
| - | |||
*[[Using Social Media]] | *[[Using Social Media]] | ||
**[[Social Marketing]] | **[[Social Marketing]] | ||
| - | |||
**[[Using Facebook]] | **[[Using Facebook]] | ||
***[[Facebook Techniques: Overview]] | ***[[Facebook Techniques: Overview]] | ||
| Line 59: | Line 58: | ||
**[[Using Twitter]] | **[[Using Twitter]] | ||
**[[Using Pinterest]] | **[[Using Pinterest]] | ||
| + | **[[Terminology]] | ||
| + | **[[Academic Studies]] | ||
| + | **[[Best Practices of Using Social Media]] | ||
**[[Archives]] | **[[Archives]] | ||
| - | |||
| - | |||
| - | |||
*[[Viral Marketing]] | *[[Viral Marketing]] | ||
| Line 68: | Line 67: | ||
**[[Techniques to Create Pass-Along and WOM]] | **[[Techniques to Create Pass-Along and WOM]] | ||
**[[Using YouTube]] | **[[Using YouTube]] | ||
| - | **[[ | + | **[[Terminology]] |
| + | **[[Academic Studies]] | ||
| + | **[[Best Practices of Viral Marketing]] | ||
**[[Archives]] | **[[Archives]] | ||
| - | |||
| - | |||
| - | |||
*[[Search Engine Marketing]] | *[[Search Engine Marketing]] | ||
| - | |||
**[[Search Engine Marketing Overview]] | **[[Search Engine Marketing Overview]] | ||
**[[Search Engine Optimization]] | **[[Search Engine Optimization]] | ||
| Line 81: | Line 78: | ||
***[[Off-Page SEO]] | ***[[Off-Page SEO]] | ||
***[[Search Engine Optimizers]] | ***[[Search Engine Optimizers]] | ||
| - | + | **[[Terminology]] | |
| - | + | **[[Academic Studies]] | |
| - | + | **[[Best Practices of Search Engine Optimization]] | |
**[[Search Engine Advertising]] | **[[Search Engine Advertising]] | ||
| - | ***[[How Google | + | ***[[How Google AdWords Works]] |
***[[Keyword Optimization]] | ***[[Keyword Optimization]] | ||
| - | ***[[ | + | ****[[Optimizing for Local Search]] |
| - | + | **[[Terminology]] | |
| - | + | **[[Academic Studies]] | |
| - | **[[ | + | **[[Best Practices of Search Engine Advertising]] |
**[[Archives]] | **[[Archives]] | ||
| Line 96: | Line 93: | ||
**[[Mobile Marketing Overview]] | **[[Mobile Marketing Overview]] | ||
**[[Mobile Marketing Techniques]] | **[[Mobile Marketing Techniques]] | ||
| - | **[[ | + | **[[Terminology]] |
| + | **[[Academic Studies]] | ||
| + | **[[Best Practices of Mobile Marketing]] | ||
**[[Archives]] | **[[Archives]] | ||
| - | |||
| - | |||
| - | |||
*[[Creative Techniques]] | *[[Creative Techniques]] | ||
| + | **[[Overview of Creative Techniques]] | ||
**[[Banner and Display Ad Strategies]] | **[[Banner and Display Ad Strategies]] | ||
**[[Search Engine Ads]] | **[[Search Engine Ads]] | ||
| Line 109: | Line 106: | ||
**[[Email Ads]] | **[[Email Ads]] | ||
**[[Video]] | **[[Video]] | ||
| - | |||
**[[Archives]] | **[[Archives]] | ||
*[[Email Marketing]] | *[[Email Marketing]] | ||
| - | **[[ | + | **[[Overview and Techniques of Email Marketing]] |
| + | **[[Terminology]] | ||
| + | **[[Academic Studies]] | ||
| + | **[[Best Practices of Email Marketing]] | ||
**[[Archives]] | **[[Archives]] | ||
| - | |||
| - | |||
| - | |||
*[[Privacy and Regulations]] | *[[Privacy and Regulations]] | ||
| + | **[[Overview and Discussion of Privacy and Regulations]] | ||
| + | **[[Terminology]] | ||
| + | **[[Academic Studies]] | ||
| + | **[[Best Practices of Privacy and Regulations]] | ||
| + | **[[Archives]][http://www.plexusslimreviews.net.com plexus slim reviews] | ||
| - | |||
| - | |||
| - | |||
| - | |||
| - | |||
| - | |||
| - | |||
| - | |||
| Line 135: | Line 128: | ||
| - | Further contributions are welcomed. | + | Further contributions are welcomed: [http://www.yaffecenter.org/FacultyResearch/ResearchCenters/centers/Yaffe/contact_us/ send message] |
Links in red are currently under construction. | Links in red are currently under construction. | ||
Current revision
[link title]== Yaffe Center Digital Media Resources Hub ==
Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.
The Yaffe Center has developed this page to provide information, presentations, links, and student developed wikis on the following topics:
- Integrative Overviews and What's Next
- The Context: Facts and Figures
- Overview: Practical Guide to Digital Marketing
- The ROI Challenge: What Metrics to Use?
- Where Should I Use What Technique?
- Using the New Media for B2B Marketing
- Integrated Campaigns
- What's New & What's Next
- Terminology
- Academic Studies
- Best Practices of Integrative Overviews and What's Next
- Archives
- Search Engine Marketing
Further contributions are welcomed: send message
Links in red are currently under construction.
