Welcome to the Digital Media Wiki

From The Yaffe Center

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== New Media Initiative Wikis ==
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[[http://www.example.com link title]]== Yaffe Center Digital Media Resources Hub  ==
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Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.
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Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.  
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Over the past several years, the YC has sponsored outside speakers, conferences, events and courses which have covered these topics.
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Most recently, it is developing wikis to collect the latest information, best practices, and learnings on key topics within digital marketing. These wiki pages will be based on student papers and independent study projects but can be updated and added to by anyone in the U-M community.
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Our initial wikis will cover the following topics: [[Using Social Networking for Marketing]], [[Viral Marketing]], [[Search Engine Marketing]], [[Search Engine Optimization]]. Once developed, these pages will be a place to turn for anyone in the U-M community interested in learning and sharing information. And anyone with a U-M ID can contribute, edit, or update them, subject to Yaffe Center supervision and controls.
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The [[Yaffe Center|Yaffe Center]] has developed this page to provide information, presentations, links, and student developed wikis on the following topics:
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We look forward to your contributions.
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[[About The Yaffe Center]]
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*[[Main Page]]
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**[[About The Yaffe Center]]
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**[[About This Digital Media Resource Hub]]
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***[[How to Use this Resource Hub]]
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***[[How to Send Us Updates and Comments]]
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== New Media Initiative Research Topics ==
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*[[Integrative Overviews and What's Next]]
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**[[The Context: Facts and Figures]]
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**[[Overview: Practical Guide to Digital Marketing]]
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**[[The ROI Challenge: What Metrics to Use?]]
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**[[Where Should I Use What Technique?]]
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**[[Using the New Media for B2B Marketing]]
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**[[Integrated Campaigns]]
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**[[What's New & What's Next]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Integrative Overviews and What's Next]]
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**[[Archives]]
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[[Using Social Media for Marketing]]
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*[[Corporate and Brand Websites]]
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**[[The Role and Structure of Own Websites]]
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**[[Site Navigation and Design]]
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**[[Improving Own Websites]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Corporate and Brand Websites]]
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**[[Archives]]
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[[Viral Marketing]]
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*[[Banner and Display Ads]]
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**[[Targeting and Re-Targeting Techniques]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Banner and Display Ads]]
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**[[Archives]]
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[[Search Engine Marketing]]
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*[[Using Third-Party Websites]]
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**[[Marketing in the Blogosphere]]
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**[[Putting "Native Content" onto Others' Sites]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Using Third-Party Websites]]
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**[[Archives]]
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[[Search Engine Optimization]]
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*[[Using Social Media]]
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**[[Social Marketing]]
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**[[Using Facebook]]
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***[[Facebook Techniques: Overview]]
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***[[GraphSearch on Facebook]]
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***[[Custom Audiences]]
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**[[Using Twitter]]
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**[[Using Pinterest]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Using Social Media]]
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**[[Archives]]
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*[[Viral Marketing]]
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**[[Viral Marketing Overview]]
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**[[Techniques to Create Pass-Along and WOM]]
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**[[Using YouTube]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Viral Marketing]]
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**[[Archives]]
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*[[Search Engine Marketing]]
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**[[Search Engine Marketing Overview]]
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**[[Search Engine Optimization]]
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***[[On-Page SEO]]
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***[[Off-Page SEO]]
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***[[Search Engine Optimizers]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Search Engine Optimization]]
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**[[Search Engine Advertising]]
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***[[How Google AdWords Works]]
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***[[Keyword Optimization]]
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****[[Optimizing for Local Search]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Search Engine Advertising]]
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**[[Archives]]
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*[[Mobile Marketing]]
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**[[Mobile Marketing Overview]]
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**[[Mobile Marketing Techniques]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Mobile Marketing]]
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**[[Archives]]
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*[[Creative Techniques]]
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**[[Overview of Creative Techniques]]
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**[[Banner and Display Ad Strategies]]
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**[[Search Engine Ads]]
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**[[Social Media Strategies]]
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**[[Mobile]]
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**[[Email Ads]]
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**[[Video]]
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**[[Archives]]
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*[[Email Marketing]]
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**[[Overview and Techniques of Email Marketing]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Email Marketing]]
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**[[Archives]]
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*[[Privacy and Regulations]]
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**[[Overview and Discussion of Privacy and Regulations]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Privacy and Regulations]]
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**[[Archives]][http://www.plexusslimreviews.net.com plexus slim reviews]
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Further contributions are welcomed: [http://www.yaffecenter.org/FacultyResearch/ResearchCenters/centers/Yaffe/contact_us/ send message]
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Links in red are currently under construction.

Current revision

Image:Logo ross.jpg Image:Logo text yaffe.jpg

[link title]== Yaffe Center Digital Media Resources Hub ==

Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.

The Yaffe Center has developed this page to provide information, presentations, links, and student developed wikis on the following topics:




Further contributions are welcomed: send message

Links in red are currently under construction.

Retrieved from "http://webservices.itcs.umich.edu/mediawiki/YaffeCenter/index.php/Welcome_to_the_Digital_Media_Wiki"
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