Welcome to the Digital Media Wiki
From The Yaffe Center
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**[[Putting "Native Content" onto Others' Sites]] | **[[Putting "Native Content" onto Others' Sites]] | ||
**[[Archives]] | **[[Archives]] | ||
| - | ** | + | **[[Terminology]] |
| - | + | **[[Academic Studies]] | |
| - | + | **[[Best Practices]] | |
*[[Using Social Media]] | *[[Using Social Media]] | ||
**[[Social Marketing]] | **[[Social Marketing]] | ||
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**[[Using Facebook]] | **[[Using Facebook]] | ||
***[[Facebook Techniques: Overview]] | ***[[Facebook Techniques: Overview]] | ||
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**[[Using Pinterest]] | **[[Using Pinterest]] | ||
**[[Archives]] | **[[Archives]] | ||
| - | + | **[[Terminology]] | |
| - | + | **[[Academic Studies]] | |
| - | + | **[[Best Practices]] | |
*[[Viral Marketing]] | *[[Viral Marketing]] | ||
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**[[Techniques to Create Pass-Along and WOM]] | **[[Techniques to Create Pass-Along and WOM]] | ||
**[[Using YouTube]] | **[[Using YouTube]] | ||
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**[[Archives]] | **[[Archives]] | ||
| - | + | **[[Terminology]] | |
| - | + | **[[Academic Studies]] | |
| - | + | **[[Best Practices]] | |
*[[Search Engine Marketing]] | *[[Search Engine Marketing]] | ||
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**[[Search Engine Marketing Overview]] | **[[Search Engine Marketing Overview]] | ||
**[[Search Engine Optimization]] | **[[Search Engine Optimization]] | ||
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***[[Off-Page SEO]] | ***[[Off-Page SEO]] | ||
***[[Search Engine Optimizers]] | ***[[Search Engine Optimizers]] | ||
| - | + | **[[Terminology]] | |
| - | + | **[[Academic Studies]] | |
| - | + | **[[Best Practices]] | |
**[[Search Engine Advertising]] | **[[Search Engine Advertising]] | ||
***[[How Google AdSearch Works]] | ***[[How Google AdSearch Works]] | ||
***[[Keyword Optimization]] | ***[[Keyword Optimization]] | ||
| - | + | **[[Terminology]] | |
| - | + | **[[Academic Studies]] | |
| - | + | **[[Best Practices]] | |
**[[Optimizing for Local Search]] | **[[Optimizing for Local Search]] | ||
**[[Archives]] | **[[Archives]] | ||
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**[[Mobile Marketing Overview]] | **[[Mobile Marketing Overview]] | ||
**[[Mobile Marketing Techniques]] | **[[Mobile Marketing Techniques]] | ||
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**[[Archives]] | **[[Archives]] | ||
| - | + | **[[Terminology]] | |
| - | + | **[[Academic Studies]] | |
| - | + | **[[Best Practices]] | |
*[[Creative Techniques]] | *[[Creative Techniques]] | ||
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**[[Email Ads]] | **[[Email Ads]] | ||
**[[Video]] | **[[Video]] | ||
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**[[Archives]] | **[[Archives]] | ||
*[[Email Marketing]] | *[[Email Marketing]] | ||
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**[[Archives]] | **[[Archives]] | ||
| - | + | **[[Terminology]] | |
| - | + | **[[Academic Studies]] | |
| - | + | **[[Best Practices]] | |
*[[Privacy and Regulations]] | *[[Privacy and Regulations]] | ||
Revision as of 16:19, 28 May 2014
Yaffe Center Digital Media Resources Hub
Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.
The Yaffe Center has developed this page to provide information, presentations, links, and student developed wikis on the following topics:
- Search Engine Marketing
Further contributions are welcomed.
Links in red are currently under construction.
