Welcome to the Digital Media Wiki
From The Yaffe Center
(Difference between revisions)
(→Yaffe Center Digital Media Resources Hub) |
|||
Line 23: | Line 23: | ||
**[[Terminology]] | **[[Terminology]] | ||
**[[Academic Studies]] | **[[Academic Studies]] | ||
- | **[[Best Practices]] | + | **[[Best Practices of Integrative Overviews and What's Next]] |
**[[Archives]] | **[[Archives]] | ||
Line 32: | Line 32: | ||
**[[Terminology]] | **[[Terminology]] | ||
**[[Academic Studies]] | **[[Academic Studies]] | ||
- | **[[Best Practices]] | + | **[[Best Practices of Corporate and Brand Websites]] |
**[[Archives]] | **[[Archives]] | ||
Line 39: | Line 39: | ||
**[[Terminology]] | **[[Terminology]] | ||
**[[Academic Studies]] | **[[Academic Studies]] | ||
- | **[[Best Practices]] | + | **[[Best Practices of Banner and Display Ads]] |
**[[Archives]] | **[[Archives]] | ||
Line 47: | Line 47: | ||
**[[Terminology]] | **[[Terminology]] | ||
**[[Academic Studies]] | **[[Academic Studies]] | ||
- | **[[Best Practices]] | + | **[[Best Practices of Using Third-Party Websites]] |
**[[Archives]] | **[[Archives]] | ||
Line 60: | Line 60: | ||
**[[Terminology]] | **[[Terminology]] | ||
**[[Academic Studies]] | **[[Academic Studies]] | ||
- | **[[Best Practices]] | + | **[[Best Practices of Using Social Media]] |
**[[Archives]] | **[[Archives]] | ||
Line 69: | Line 69: | ||
**[[Terminology]] | **[[Terminology]] | ||
**[[Academic Studies]] | **[[Academic Studies]] | ||
- | **[[Best Practices]] | + | **[[Best Practices of Viral Marketing]] |
**[[Archives]] | **[[Archives]] | ||
Line 80: | Line 80: | ||
**[[Terminology]] | **[[Terminology]] | ||
**[[Academic Studies]] | **[[Academic Studies]] | ||
- | **[[Best Practices]] | + | **[[Best Practices of Search Engine Optimization]] |
**[[Search Engine Advertising]] | **[[Search Engine Advertising]] | ||
***[[How Google AdSearch Works]] | ***[[How Google AdSearch Works]] | ||
Line 87: | Line 87: | ||
**[[Terminology]] | **[[Terminology]] | ||
**[[Academic Studies]] | **[[Academic Studies]] | ||
- | **[[Best Practices]] | + | **[[Best Practices of Search Engine Advertising]] |
**[[Archives]] | **[[Archives]] | ||
Line 95: | Line 95: | ||
**[[Terminology]] | **[[Terminology]] | ||
**[[Academic Studies]] | **[[Academic Studies]] | ||
- | **[[Best Practices]] | + | **[[Best Practices of Mobile Marketing]] |
**[[Archives]] | **[[Archives]] | ||
Line 112: | Line 112: | ||
**[[Terminology]] | **[[Terminology]] | ||
**[[Academic Studies]] | **[[Academic Studies]] | ||
- | **[[Best Practices]] | + | **[[Best Practices of Email Marketing]] |
**[[Archives]] | **[[Archives]] | ||
Line 119: | Line 119: | ||
**[[Terminology]] | **[[Terminology]] | ||
**[[Academic Studies]] | **[[Academic Studies]] | ||
- | **[[Best Practices]] | + | **[[Best Practices of Privacy and Regulations]] |
**[[Archives]][http://www.plexusslimreviews.net.com plexus slim reviews] | **[[Archives]][http://www.plexusslimreviews.net.com plexus slim reviews] | ||
Revision as of 09:45, 16 March 2015
[link title]== Yaffe Center Digital Media Resources Hub ==
Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.
The Yaffe Center has developed this page to provide information, presentations, links, and student developed wikis on the following topics:
- Integrative Overviews and What's Next
- The Context: Facts and Figures
- Overview: Practical Guide to Digital Marketing
- The ROI Challenge: What Metrics to Use?
- Where Should I Use What Technique?
- Using the New Media for B2B Marketing
- Integrated Campaigns
- What's New & What's Next
- Terminology
- Academic Studies
- Best Practices of Integrative Overviews and What's Next
- Archives
- Search Engine Marketing
Further contributions are welcomed: send message
Links in red are currently under construction.