Search Engine Marketing
From The Yaffe Center
(Difference between revisions)
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:::*[http://ummedia12.rs.itd.umich.edu/umbs/umbsvs/execed/12Nov2010/003.wmv Search Engine Workshop 2] | :::*[http://ummedia12.rs.itd.umich.edu/umbs/umbsvs/execed/12Nov2010/003.wmv Search Engine Workshop 2] | ||
::::Professor Bud Gibson | ::::Professor Bud Gibson | ||
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:'''Industry Trends:''' | :'''Industry Trends:''' | ||
::[http://www.slideshare.net/randfish/the-death-rebirth-of-seo The Death and Rebirth of SEO] | ::[http://www.slideshare.net/randfish/the-death-rebirth-of-seo The Death and Rebirth of SEO] | ||
::[http://www.slideshare.net/lauralippay/the-relationship-between-social-media-and-search The Relationship Between Social Media and Search] | ::[http://www.slideshare.net/lauralippay/the-relationship-between-social-media-and-search The Relationship Between Social Media and Search] | ||
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:'''Terminology:''' | :'''Terminology:''' |
Revision as of 12:54, 17 May 2014
- Content:
- Search Engine Marketing
- Workshops:
- Search Engine Workshop
- The workshop included speakers from Google, Digitas, and local agency Pure Visibility, and featured a hands-on exercise for Ross students to get experience constructing ad groups and writing keywords and ads for Google's popular AdWords system.
- Melanie Mitchell, SVP of Search Strategy for Digitas keynoted the event with stories from her experience with clients which have included Bank of America, Whirlpool, Mars and Kraft. Other speakers included Megan Zlatos of Pure Visibility and Elyse Guilfoyle from Google. Professor Bud Gibson, who teaches a course in search engine marketing at Eastern Michigan University moderated the event. After the morning presentations, students were given a live project to develop search engine ad groups for the United Way of Greater Toledo
- Megas Zlatos and Elyse Guilfoyle
- Melanie Mitchell
- Professor Bud Gibson
- Search Engine Workshop
- Terminology:
- Blogs:
- RSS Feeds:
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More RSS Feeds: Search Engine Marketing/Search Engine Optimization