Welcome to the Digital Media Wiki
From The Yaffe Center
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**[[Integrated Campaigns]] | **[[Integrated Campaigns]] | ||
**[[What's New and What's Next]] | **[[What's New and What's Next]] | ||
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**[[Archives]] | **[[Archives]] | ||
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*[[Corporate and Brand Websites]] | *[[Corporate and Brand Websites]] | ||
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**[[Site Navigation and Design]] | **[[Site Navigation and Design]] | ||
**[[Improving Own Websites]] | **[[Improving Own Websites]] | ||
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**[[Archives]] | **[[Archives]] | ||
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| - | + | **[[Academic Studies]] | |
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*[[Banner and Display Ads]] | *[[Banner and Display Ads]] | ||
**[[Ad Re-Targeting Techniques]] | **[[Ad Re-Targeting Techniques]] | ||
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**[[Archives]] | **[[Archives]] | ||
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| - | + | **[[Academic Studies]] | |
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*[[Using Third-Party Websites]] | *[[Using Third-Party Websites]] | ||
**[[Marketing in the Blogosphere]] | **[[Marketing in the Blogosphere]] | ||
**[[Putting "Native Content" onto Others' Sites]] | **[[Putting "Native Content" onto Others' Sites]] | ||
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**[[Archives]] | **[[Archives]] | ||
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****[[Academic Studies]] | ****[[Academic Studies]] | ||
****[[Best Practices]] | ****[[Best Practices]] | ||
Revision as of 16:18, 28 May 2014
Yaffe Center Digital Media Resources Hub
Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.
The Yaffe Center has developed this page to provide information, presentations, links, and student developed wikis on the following topics:
- Search Engine Marketing
Further contributions are welcomed.
Links in red are currently under construction.
