Welcome to the Digital Media Wiki
From The Yaffe Center
(Difference between revisions)
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**[[Integrated Campaigns]] | **[[Integrated Campaigns]] | ||
**[[What's New and What's Next]] | **[[What's New and What's Next]] | ||
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**[[Terminology]] | **[[Terminology]] | ||
**[[Academic Studies]] | **[[Academic Studies]] | ||
**[[Best Practices]] | **[[Best Practices]] | ||
| + | **[[Archives]] | ||
*[[Corporate and Brand Websites]] | *[[Corporate and Brand Websites]] | ||
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**[[Site Navigation and Design]] | **[[Site Navigation and Design]] | ||
**[[Improving Own Websites]] | **[[Improving Own Websites]] | ||
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**[[Terminology]] | **[[Terminology]] | ||
**[[Academic Studies]] | **[[Academic Studies]] | ||
**[[Best Practices]] | **[[Best Practices]] | ||
| + | **[[Archives]] | ||
*[[Banner and Display Ads]] | *[[Banner and Display Ads]] | ||
| - | **[[ | + | **[[Targeting and Re-Targeting Techniques]] |
| - | + | ||
**[[Terminology]] | **[[Terminology]] | ||
**[[Academic Studies]] | **[[Academic Studies]] | ||
**[[Best Practices]] | **[[Best Practices]] | ||
| + | **[[Archives]] | ||
*[[Using Third-Party Websites]] | *[[Using Third-Party Websites]] | ||
**[[Marketing in the Blogosphere]] | **[[Marketing in the Blogosphere]] | ||
**[[Putting "Native Content" onto Others' Sites]] | **[[Putting "Native Content" onto Others' Sites]] | ||
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**[[Terminology]] | **[[Terminology]] | ||
**[[Academic Studies]] | **[[Academic Studies]] | ||
**[[Best Practices]] | **[[Best Practices]] | ||
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*[[Using Social Media]] | *[[Using Social Media]] | ||
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**[[Using Twitter]] | **[[Using Twitter]] | ||
**[[Using Pinterest]] | **[[Using Pinterest]] | ||
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**[[Terminology]] | **[[Terminology]] | ||
**[[Academic Studies]] | **[[Academic Studies]] | ||
**[[Best Practices]] | **[[Best Practices]] | ||
| + | **[[Archives]] | ||
*[[Viral Marketing]] | *[[Viral Marketing]] | ||
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**[[Techniques to Create Pass-Along and WOM]] | **[[Techniques to Create Pass-Along and WOM]] | ||
**[[Using YouTube]] | **[[Using YouTube]] | ||
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**[[Terminology]] | **[[Terminology]] | ||
**[[Academic Studies]] | **[[Academic Studies]] | ||
**[[Best Practices]] | **[[Best Practices]] | ||
| + | **[[Archives]] | ||
*[[Search Engine Marketing]] | *[[Search Engine Marketing]] | ||
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***[[How Google AdSearch Works]] | ***[[How Google AdSearch Works]] | ||
***[[Keyword Optimization]] | ***[[Keyword Optimization]] | ||
| + | ****[[Optimizing for Local Search]] | ||
**[[Terminology]] | **[[Terminology]] | ||
**[[Academic Studies]] | **[[Academic Studies]] | ||
**[[Best Practices]] | **[[Best Practices]] | ||
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**[[Archives]] | **[[Archives]] | ||
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**[[Mobile Marketing Overview]] | **[[Mobile Marketing Overview]] | ||
**[[Mobile Marketing Techniques]] | **[[Mobile Marketing Techniques]] | ||
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**[[Terminology]] | **[[Terminology]] | ||
**[[Academic Studies]] | **[[Academic Studies]] | ||
**[[Best Practices]] | **[[Best Practices]] | ||
| + | **[[Archives]] | ||
*[[Creative Techniques]] | *[[Creative Techniques]] | ||
| + | **[[Overview of Creative Techniques]] | ||
**[[Banner and Display Ad Strategies]] | **[[Banner and Display Ad Strategies]] | ||
**[[Search Engine Ads]] | **[[Search Engine Ads]] | ||
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*[[Email Marketing]] | *[[Email Marketing]] | ||
| - | **[[ | + | **[[Overview and Techniques of Email Marketing]] |
**[[Terminology]] | **[[Terminology]] | ||
**[[Academic Studies]] | **[[Academic Studies]] | ||
**[[Best Practices]] | **[[Best Practices]] | ||
| + | **[[Archives]] | ||
*[[Privacy and Regulations]] | *[[Privacy and Regulations]] | ||
| + | **[[Overview and Discussion of Privacy and Regulations]] | ||
| + | **[[Terminology]] | ||
| + | **[[Academic Studies]] | ||
| + | **[[Best Practices]] | ||
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Revision as of 16:31, 28 May 2014
Yaffe Center Digital Media Resources Hub
Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.
The Yaffe Center has developed this page to provide information, presentations, links, and student developed wikis on the following topics:
- Search Engine Marketing
Further contributions are welcomed.
Links in red are currently under construction.
