Terminology

From The Yaffe Center

Revision as of 10:47, 29 March 2015 (edit) Sbeatty (Talk | contribs) ← Older edit		Revision as of 10:48, 29 March 2015 (edit) (undo) Sbeatty (Talk | contribs) Newer edit →
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	:[[Conversion rate]]		:[[Conversion rate]]
	:[[Keyword bid]]		:[[Keyword bid]]
-	:[[Search spamming]]\	+	:[[Search spamming]]
	:[[Paid media]]		:[[Paid media]]
	:[[Owned media]]		:[[Owned media]]

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Revision as of 10:48, 29 March 2015

Content:

Cost per click (CPC)

Click through rate (CTR)

Quality Score

Keyword density

Landing pages

Ad copy

Keywords

Ad Rank

Display Ad Targeting

Cost per thousand impression (CPM)

Pay-Per-Click (PPC)

Conversion rate

Keyword bid

Search spamming

Paid media

Owned media

Earned media

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