Welcome to the Digital Media Wiki
From The Yaffe Center
[link title]== Yaffe Center Digital Media Resources Hub ==
Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.
The Yaffe Center has developed this page to provide information, presentations, links, and student developed wikis on the following topics:
- Integrative Overviews and What's Next
- The Context: Facts and Figures
- Overview: Practical Guide to Digital Marketing
- The ROI Challenge: What Metrics to Use?
- Where Should I Use What Technique?
- Using the New Media for B2B Marketing
- Integrated Campaigns
- What's New & What's Next
- Terminology
- Academic Studies
- Best Practices of Integrative Overviews and What's Next
- Archives
- Search Engine Marketing
Further contributions are welcomed: send message
Links in red are currently under construction.
