Search Engine Marketing/Search Engine Optimization
From The Yaffe Center
(Difference between revisions)
| (13 intermediate revisions not shown.) | |||
| Line 1: | Line 1: | ||
==== Search Engine Marketing ==== | ==== Search Engine Marketing ==== | ||
| - | :'''Wikis:''' | + | :'''Wikis:''' |
::[[Search Engine Advertising]] | ::[[Search Engine Advertising]] | ||
::[[Search Engine Optimization]] | ::[[Search Engine Optimization]] | ||
| - | :'''Workshops:''' | + | ::[[On-Page SEO]] |
| + | ::[[Off-Page SEO]] | ||
| + | ::[[Search Engine Marketing]] | ||
| + | ::[[Optimizing for Local Search]] | ||
| + | ::[[Search Engine Optimization/Google]] | ||
| + | ::[[Search Engine Optimizers]] | ||
| + | |||
| + | :"Links:" | ||
| + | ::[http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf Google Search Engine Optimization Starter Guide] | ||
| + | |||
| + | ::[http://searchenginewatch.com/ Search Engine Watch] | ||
| + | |||
| + | :'''Workshops:''' | ||
::Search Engine Workshop | ::Search Engine Workshop | ||
:::The workshop included speakers from Google, Digitas, and local agency Pure Visibility, and featured a hands-on exercise for Ross students to get experience constructing ad groups and writing keywords and ads for Google's popular AdWords system. | :::The workshop included speakers from Google, Digitas, and local agency Pure Visibility, and featured a hands-on exercise for Ross students to get experience constructing ad groups and writing keywords and ads for Google's popular AdWords system. | ||
| Line 14: | Line 26: | ||
:::*[http://ummedia12.rs.itd.umich.edu/umbs/umbsvs/execed/12Nov2010/003.wmv Search Engine Workshop 2] | :::*[http://ummedia12.rs.itd.umich.edu/umbs/umbsvs/execed/12Nov2010/003.wmv Search Engine Workshop 2] | ||
::::Professor Bud Gibson | ::::Professor Bud Gibson | ||
| - | :[[ | + | :'''Industry Trends:''' |
| + | ::[http://www.slideshare.net/randfish/the-death-rebirth-of-seo The Death and Rebirth of SEO] | ||
| + | ::[http://www.slideshare.net/lauralippay/the-relationship-between-social-media-and-search The Relationship Between Social Media and Search] | ||
| + | |||
| + | :'''Terminology:''' | ||
| + | ::[[Keywords]] | ||
| + | ::[[Keyword density]] | ||
| + | ::[[Keyword bid]] | ||
| + | ::[[Search spamming]] | ||
| - | + | :'''Blogs:''' | |
| - | :'''RSS Feeds:''' | + | :'''RSS Feeds:'''<rss desc="off" number="5">http://feeds.searchengineland.com/searchengineland</rss> |
| - | <rss desc="off" number="5">http://feeds. | + | <rss desc="off" number="5">http://feeds.feedburner.com/AdvertisingAge/CmoStrategy</rss> |
<rss desc="off" number="5">http://searchenginewatch.com/rss</rss> | <rss desc="off" number="5">http://searchenginewatch.com/rss</rss> | ||
| - | [[More RSS Feeds: Search Engine Marketing/Search Engine Optimization]] | + | <br> [[More RSS Feeds: Search Engine Marketing/Search Engine Optimization]] |
[[Main Page]] | [[Main Page]] | ||
Current revision
[edit] Search Engine Marketing
- Wikis:
- Workshops:
- Search Engine Workshop
- The workshop included speakers from Google, Digitas, and local agency Pure Visibility, and featured a hands-on exercise for Ross students to get experience constructing ad groups and writing keywords and ads for Google's popular AdWords system.
- Melanie Mitchell, SVP of Search Strategy for Digitas keynoted the event with stories from her experience with clients which have included Bank of America, Whirlpool, Mars and Kraft. Other speakers included Megan Zlatos of Pure Visibility and Elyse Guilfoyle from Google. Professor Bud Gibson, who teaches a course in search engine marketing at Eastern Michigan University moderated the event. After the morning presentations, students were given a live project to develop search engine ad groups for the United Way of Greater Toledo
- Megas Zlatos and Elyse Guilfoyle
- Melanie Mitchell
- Professor Bud Gibson
- Search Engine Workshop
- Industry Trends:
- Terminology:
- Blogs:
- RSS Feeds:
| Error: It's not possible to get http://feeds.searchengineland.com/searchengineland... |
| Error: It's not possible to get http://feeds.feedburner.com/AdvertisingAge/CmoStrategy... |
| Error: It's not possible to get http://searchenginewatch.com/rss... |
More RSS Feeds: Search Engine Marketing/Search Engine Optimization
