Welcome to the Digital Media Wiki

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== Digital Media Resources ==
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[[http://www.example.com link title]]== Yaffe Center Digital Media Resources Hub  ==
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Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.
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Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.  
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Over the past several years, the Yaffe Center ( [[About The Yaffe Center]] ) has sponsored outside speakers, conferences, events and courses which have covered these topics.
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The [[Yaffe Center|Yaffe Center]] has developed this page to provide information, presentations, links, and student developed wikis on the following topics:
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The Yaffe Center has also created wikis with the latest information, best practices, and learnings on key topics within digital marketing. These wiki pages will be based on student papers and independent study projects but can be updated and added to by anyone in the U-M community.
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*[[Main Page]]
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**[[About The Yaffe Center]]
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**[[About This Digital Media Resource Hub]]
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***[[How to Use this Resource Hub]]
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***[[How to Send Us Updates and Comments]]
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The digital media resources are below.
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*[[Integrative Overviews and What's Next]]
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**[[The Context: Facts and Figures]]
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**[[Overview: Practical Guide to Digital Marketing]]
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**[[The ROI Challenge: What Metrics to Use?]]
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**[[Where Should I Use What Technique?]]
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**[[Using the New Media for B2B Marketing]]
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**[[Integrated Campaigns]]
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**[[What's New & What's Next]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Integrative Overviews and What's Next]]
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**[[Archives]]
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== Yaffe Center Digital ==
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*[[Corporate and Brand Websites]]
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**[[The Role and Structure of Own Websites]]
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**[[Site Navigation and Design]]
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**[[Improving Own Websites]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Corporate and Brand Websites]]
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**[[Archives]]
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====Digital Media: Overall Perspectives====
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*[[Banner and Display Ads]]
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:'''Wikis'''
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**[[Targeting and Re-Targeting Techniques]]
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::[[Practical Guide to Digital Marketing]]
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**[[Terminology]]
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:'''Presentations'''
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**[[Academic Studies]]
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::*[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/joseph-jaffe-lecture.asx "Life After the 30-Second Spot"]  
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**[[Best Practices of Banner and Display Ads]]
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:::By Joseph Jaffe, President, Jaffe LLC; former Interactive Media Head at TBWA\Chiat\Day and OMD USA ( [http://www.jaffejuice.com/ see www.jaffejuice.com] ), author of the best-selling book [http://www.lifeafter30.com/ "Life After the 30 Second Spot"]
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**[[Archives]]
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::*[http://yaffecenter.org/downloads/speakers/Christine_O'Connell.pdf "How to Put Together a Digital Plan"]  
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:::By: Robert Haverback, Director of Digital Marketing at TD Ameritrade
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::*[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/koenig.asx "Using Non-Traditional Communications Effectively"]
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:::By Derek Koenig, Chief Marketing Officer of Discovery Communications
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:'''Links'''
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::[http://mashable.com/ Mashable]
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::[http://promomagazine.com/ Promo]
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====Search Engine Marketing====
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*[[Using Third-Party Websites]]
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:'''Wikis'''
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**[[Marketing in the Blogosphere]]
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::[[Search Engine Advertising]]
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**[[Putting "Native Content" onto Others' Sites]]
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::[[Search Engine Optimization]]
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**[[Terminology]]
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:'''Workshops'''
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**[[Academic Studies]]
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::[http://www.bus.umich.edu/FacultyResearch/ResearchCenters/centers/Yaffe/archives/workshops/search_engines.html Search Engine Workshop]  
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**[[Best Practices of Using Third-Party Websites]]
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:::*Part One: Search Engine Perspective
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**[[Archives]]
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::::Charles Scrase, Online Sales and Operations Manager at Google, gave an introduction to natural search and strategies on how to maximize results. He also presented an overview of paid search, using AdWords as an illustration. Participants were given the opportunity to set up their own AdWords accounts and were guided through best-practices strategies.
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:::*Part Two: Agency-Client Search Perspective
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::::Brian Doelle, Director at SMG Search, spoke on search marketing, what works and what doesn’t. Participants then worked in teams to assess the search campaign of a hypothetical company.Zlatos, Pure Visibility, and Melanie Mitchell, Digitas.
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:'''Links'''
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::[http://searchenginewatch.com/ Search Engine Watch]
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====Display and Video Advertising====
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*[[Using Social Media]]
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:'''Wikis'''
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**[[Social Marketing]]
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::[[Display Ad Targeting]]
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**[[Using Facebook]]
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:'''Presentations'''
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***[[Facebook Techniques: Overview]]
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::* "Google's View of the Digital Advertising World." Michal Lorenc, Director of Advertising Sales, Google. Michal will talk about how Google views opportunities in digital advertising.
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***[[GraphSearch on Facebook]]
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::*"Digital Media at Chrysler".....Neville Manohar, Chrysler
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***[[Custom Audiences]]
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::*"Web 1.X: The "Basics" Aren't Basic Anymore" By: Jennifer Kohler, Associate Director at Digitas
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**[[Using Twitter]]
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:'''Links'''
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**[[Using Pinterest]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Using Social Media]]
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**[[Archives]]
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====Social Media====
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*[[Viral Marketing]]
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:'''Wikis'''
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**[[Viral Marketing Overview]]
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::[[Marketing in the Blogosphere|Marketing in the Blogosphere]]
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**[[Techniques to Create Pass-Along and WOM]]
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::[[Using Social Networking for Marketing]]
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**[[Using YouTube]]
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::[[Viral Marketing]]
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**[[Terminology]]
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:'''Presentations'''
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**[[Academic Studies]]
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::*"Disney and Social Media." Elizabeth Smith Brigham, MBA from Michigan and Social Media expert at Disney will speak about what she's learned in her years at Disney and how that company uses social media.
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**[[Best Practices of Viral Marketing]]
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::*"Social Media at Ford".......Scott Monty, Ford
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**[[Archives]]
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::*[http://yaffecenter.org/downloads/speakers/Christine_O'Connell.pdf"Web 2.0: User Generated Content in the Social Web"] By: Alicia Dorsett, Social Media Strategist at Manning, Selvage, and Lee and Christine O'Connell, Associate Director at Digitas
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:'''Links'''
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::[http://promomagazine.com/viralmarketing/ Promo:Social Marketing]
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====Mobile Marketing====
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*[[Search Engine Marketing]]
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:'''Wikis'''
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**[[Search Engine Marketing Overview]]
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::[[Mobile Marketing]]
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**[[Search Engine Optimization]]
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:'''Links'''
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***[[On-Page SEO]]
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::[http://promomagazine.com/mobilemarketing/ Promo: Mobile Marketing]
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***[[Off-Page SEO]]
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***[[Search Engine Optimizers]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Search Engine Optimization]]
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**[[Search Engine Advertising]]
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***[[How Google AdWords Works]]
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***[[Keyword Optimization]]
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****[[Optimizing for Local Search]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Search Engine Advertising]]
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**[[Archives]]
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====What's New & What's Next====
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*[[Mobile Marketing]]
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:'''Presentations'''
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**[[Mobile Marketing Overview]]
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::*"What's New and Next in Digital Advertising"Jason Sutton, Michigan MBA and digital entrepreneur, and Sid Shah of digital consultant Efficient Frontier, will talk about the newest technology and lessons learned.
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**[[Mobile Marketing Techniques]]
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::*[http://rossmedia.bus.umich.edu/rossmedia/SilverlightPlayer/Default.aspx?peid=a1c26acb6d734e16873ce6d84a700f08 "Digital Marketing: State of the Art, and Lessons Learned"] By Rishad Tobaccowala, CIO of Publicis Groupe and CEO of Denuo
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**[[Terminology]]
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::*[http://yaffecenter.org/downloads/speakers/chuck_schultz.ppt"Web X.0: Emerging and Nascent Digital Challenges"] Chuck Shultz, New Media Director at Starcom MediaVest Group
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**[[Academic Studies]]
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**[[Best Practices of Mobile Marketing]]
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**[[Archives]]
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*[[Creative Techniques]]
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**[[Overview of Creative Techniques]]
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**[[Banner and Display Ad Strategies]]
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**[[Search Engine Ads]]
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**[[Social Media Strategies]]
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**[[Mobile]]
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**[[Email Ads]]
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**[[Video]]
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**[[Archives]]
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*[[Email Marketing]]
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**[[Overview and Techniques of Email Marketing]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Email Marketing]]
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**[[Archives]]
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*[[Privacy and Regulations]]
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**[[Overview and Discussion of Privacy and Regulations]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Privacy and Regulations]]
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**[[Archives]][http://www.plexusslimreviews.net.com plexus slim reviews]
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Further contributions are welcomed: [http://www.yaffecenter.org/FacultyResearch/ResearchCenters/centers/Yaffe/contact_us/ send message]
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Links in red are currently under construction.

Current revision

Image:Logo ross.jpg Image:Logo text yaffe.jpg

[link title]== Yaffe Center Digital Media Resources Hub ==

Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.

The Yaffe Center has developed this page to provide information, presentations, links, and student developed wikis on the following topics:




Further contributions are welcomed: send message

Links in red are currently under construction.

Retrieved from "http://webservices.itcs.umich.edu/mediawiki/YaffeCenter/index.php/Welcome_to_the_Digital_Media_Wiki"
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