Welcome to the Digital Media Wiki

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== Yaffe Center Digital Media Resources ==
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[[http://www.example.com link title]]== Yaffe Center Digital Media Resources Hub  ==
Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.  
Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.  
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The[[About The Yaffe Center: Yaffe Center| Yaffe Center]] has developed this page to provide information, presentations, links, and student developed wikis on the following topics:
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The [[Yaffe Center|Yaffe Center]] has developed this page to provide information, presentations, links, and student developed wikis on the following topics:  
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*[[Main Page]]
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**[[About The Yaffe Center]]
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**[[About This Digital Media Resource Hub]]
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***[[How to Use this Resource Hub]]
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***[[How to Send Us Updates and Comments]]
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*[[Integrative Overviews and What's Next]]
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**[[The Context: Facts and Figures]]
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**[[Overview: Practical Guide to Digital Marketing]]
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**[[The ROI Challenge: What Metrics to Use?]]
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**[[Where Should I Use What Technique?]]
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**[[Using the New Media for B2B Marketing]]
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**[[Integrated Campaigns]]
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**[[What's New & What's Next]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Integrative Overviews and What's Next]]
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**[[Archives]]
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*[[Corporate and Brand Websites]]
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**[[The Role and Structure of Own Websites]]
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**[[Site Navigation and Design]]
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**[[Improving Own Websites]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Corporate and Brand Websites]]
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**[[Archives]]
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*[[Banner and Display Ads]]
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**[[Targeting and Re-Targeting Techniques]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Banner and Display Ads]]
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**[[Archives]]
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*[[Using Third-Party Websites]]
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**[[Marketing in the Blogosphere]]
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**[[Putting "Native Content" onto Others' Sites]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Using Third-Party Websites]]
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**[[Archives]]
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*[[Using Social Media]]
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**[[Social Marketing]]
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**[[Using Facebook]]
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***[[Facebook Techniques: Overview]]
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***[[GraphSearch on Facebook]]
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***[[Custom Audiences]]
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**[[Using Twitter]]
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**[[Using Pinterest]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Using Social Media]]
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**[[Archives]]
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*[[Viral Marketing]]
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**[[Viral Marketing Overview]]
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**[[Techniques to Create Pass-Along and WOM]]
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**[[Using YouTube]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Viral Marketing]]
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**[[Archives]]
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*[[Digital Media: Overall Perspectives]]
 
*[[Search Engine Marketing]]
*[[Search Engine Marketing]]
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*[[Display Advertising]]
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**[[Search Engine Marketing Overview]]
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*[[Social Media]]
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**[[Search Engine Optimization]]
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***[[On-Page SEO]]
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***[[Off-Page SEO]]
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***[[Search Engine Optimizers]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Search Engine Optimization]]
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**[[Search Engine Advertising]]
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***[[How Google AdWords Works]]
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***[[Keyword Optimization]]
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****[[Optimizing for Local Search]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Search Engine Advertising]]
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**[[Archives]]
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*[[Mobile Marketing]]
*[[Mobile Marketing]]
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*[[What's New & What's Next]]
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**[[Mobile Marketing Overview]]
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**[[Mobile Marketing Techniques]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Mobile Marketing]]
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**[[Archives]]
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*[[Creative Techniques]]
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**[[Overview of Creative Techniques]]
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**[[Banner and Display Ad Strategies]]
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**[[Search Engine Ads]]
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**[[Social Media Strategies]]
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**[[Mobile]]
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**[[Email Ads]]
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**[[Video]]
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**[[Archives]]
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*[[Email Marketing]]
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**[[Overview and Techniques of Email Marketing]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Email Marketing]]
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**[[Archives]]
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*[[Privacy and Regulations]]
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**[[Overview and Discussion of Privacy and Regulations]]
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**[[Terminology]]
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**[[Academic Studies]]
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**[[Best Practices of Privacy and Regulations]]
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**[[Archives]][http://www.plexusslimreviews.net.com plexus slim reviews]
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== Digital Media Resources ==
 
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====Digital Media: Overall Perspectives====
 
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:'''Wikis'''
 
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::[[Practical Guide to Digital Marketing]]
 
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:'''Presentations'''
 
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::*[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/joseph-jaffe-lecture.asx "Life After the 30-Second Spot"]
 
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:::By Joseph Jaffe, President, Jaffe LLC; former Interactive Media Head at TBWA\Chiat\Day and OMD USA ( [http://www.jaffejuice.com/ see www.jaffejuice.com] ), author of the best-selling book [http://www.lifeafter30.com/ "Life After the 30 Second Spot"]
 
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::*[http://yaffecenter.org/downloads/speakers/Christine_O'Connell.pdf "How to Put Together a Digital Plan"]
 
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:::By: Robert Haverback, Director of Digital Marketing at TD Ameritrade
 
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::*[http://www.bus.umich.edu/facultyresearch/researchcenters/centers/yaffe/events/asx/koenig.asx "Using Non-Traditional Communications Effectively"]
 
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:::By Derek Koenig, Chief Marketing Officer of Discovery Communications
 
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:'''Links'''
 
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::[http://mashable.com/ Mashable]
 
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::[http://promomagazine.com/ Promo]
 
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====Search Engine Marketing====
 
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:'''Wikis'''
 
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::[[Search Engine Advertising]]
 
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::[[Search Engine Optimization]]
 
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:'''Workshops'''
 
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::Search Engine Workshop
 
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:::The workshop included speakers from Google, Digitas, and local agency Pure Visibility, and featured a hands-on exercise for Ross students to get experience constructing ad groups and writing keywords and ads for Google's popular AdWords system.
 
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:::Melanie Mitchell, SVP of Search Strategy for Digitas keynoted the event with stories from her experience with clients which have included Bank of America, Whirlpool, Mars and Kraft. Other speakers included Megan Zlatos of Pure Visibility and Elyse Guilfoyle from Google. Professor Bud Gibson, who teaches a course in search engine marketing at Eastern Michigan University moderated the event. After the morning presentations, students were given a live project to develop search engine ad groups for the United Way of Greater Toledo
 
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:::*[http://ummedia12.rs.itd.umich.edu/umbs/umbsvs/execed/12Nov2010/001.wmv Search Engine Workshop 1]
 
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:::*[http://ummedia12.rs.itd.umich.edu/umbs/umbsvs/execed/12Nov2010/002.wmv Search Engine Workshop 2]
 
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:::*[http://ummedia12.rs.itd.umich.edu/umbs/umbsvs/execed/12Nov2010/003.wmv Search Engine Workshop 2]
 
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:'''Links'''
 
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::[http://searchenginewatch.com/ Search Engine Watch]
 
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====Display Advertising====
 
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:'''Wikis'''
 
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::[[Display Ad Targeting]]
 
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:'''Presentations'''
 
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::* "Google's View of the Digital Advertising World." Michal Lorenc, Director of Advertising Sales, Google. Michal spoke about how Google views opportunities in digital advertising.
 
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::* [[Image:Neville_Manohar_Chrysler_Group.pptx‎]]"Digital Media at Chrysler" Neville Manohar, Chrysler
 
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::*"Web 1.X: The "Basics" Aren't Basic Anymore" By: Jennifer Kohler, Associate Director at Digitas
 
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:'''Links'''
 
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====Social Media====
 
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:'''Wikis'''
 
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::[[Marketing in the Blogosphere|Marketing in the Blogosphere]]
 
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::[[Using Social Networking for Marketing]]
 
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::[[Viral Marketing]]
 
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:'''Presentations'''
 
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::* [[Image:Ross_Presentation_2-15-11.pdf]] "Disney and Social Media" By Elizabeth Smith Brigham
 
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::*[http://www.slideshare.net/scottmonty/2010-11-uof-m "Social Media at Ford"] By Scott Monty, Head of social media for Ford Motor Company
 
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::*[http://yaffecenter.org/downloads/speakers/Christine_O'Connell.pdf"Web 2.0: User Generated Content in the Social Web"] By: Alicia Dorsett, Social Media Strategist at Manning, Selvage, and Lee and Christine O'Connell, Associate Director at Digitas
 
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:'''Links'''
 
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::[http://promomagazine.com/viralmarketing/ Promo:Social Marketing]
 
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====Mobile Marketing====
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Further contributions are welcomed: [http://www.yaffecenter.org/FacultyResearch/ResearchCenters/centers/Yaffe/contact_us/ send message]
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:'''Wikis'''
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::[[Mobile Marketing]]
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:'''Links'''
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::[http://promomagazine.com/mobilemarketing/ Promo: Mobile Marketing]
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====What's New & What's Next====
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Links in red are currently under construction.
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:'''Presentations'''
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::*[http://rossmedia.bus.umich.edu/rossmedia/SilverlightPlayer/Default.aspx?peid=550ac056023a4cee8590273ebabd45ff1d "What's New and Next in Digital Advertising"] By Jason Sutton, Michigan MBA and digital entrepreneur, and Sid Shah of digital consultant Efficient Frontier
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::*[http://rossmedia.bus.umich.edu/rossmedia/SilverlightPlayer/Default.aspx?peid=a1c26acb6d734e16873ce6d84a700f08 "Digital Marketing: State of the Art, and Lessons Learned"] By Rishad Tobaccowala, CIO of Publicis Groupe and CEO of Denuo
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::*[http://yaffecenter.org/downloads/speakers/chuck_schultz.ppt"Web X.0: Emerging and Nascent Digital Challenges"] Chuck Shultz, New Media Director at Starcom MediaVest Group
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Current revision

Image:Logo ross.jpg Image:Logo text yaffe.jpg

[link title]== Yaffe Center Digital Media Resources Hub ==

Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.

The Yaffe Center has developed this page to provide information, presentations, links, and student developed wikis on the following topics:




Further contributions are welcomed: send message

Links in red are currently under construction.

Retrieved from "http://webservices.itcs.umich.edu/mediawiki/YaffeCenter/index.php/Welcome_to_the_Digital_Media_Wiki"
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