Welcome to the Digital Media Wiki

From The Yaffe Center

(Difference between revisions)
Jump to: navigation, search
Current revision (12:10, 16 March 2015) (edit) (undo)
 
(174 intermediate revisions not shown.)
Line 1: Line 1:
-
Welcome to the Yaffe Center
+
[[Image:Logo ross.jpg]] [[Image:Logo text yaffe.jpg]]
-
=='''About the Yaffe Center'''==
+
[[http://www.example.com link title]]== Yaffe Center Digital Media Resources Hub  ==
 +
Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.
-
=='''The Yaffe Center Mission'''==
+
The [[Yaffe Center|Yaffe Center]] has developed this page to provide information, presentations, links, and student developed wikis on the following topics:
 +
*[[Main Page]]
 +
**[[About The Yaffe Center]]
 +
**[[About This Digital Media Resource Hub]]
 +
***[[How to Use this Resource Hub]]
 +
***[[How to Send Us Updates and Comments]]
-
Persuasion is an essential skill, whether we are lawyers, politicians, doctors, marketers, advertisers, CEOs or parents.  Every day, we need to craft persuasive communications: identifying message areas to address, gaining credibility, and organizing and presenting compelling arguments in an emotionally resonant way.
+
*[[Integrative Overviews and What's Next]]
 +
**[[The Context: Facts and Figures]]
 +
**[[Overview: Practical Guide to Digital Marketing]]
 +
**[[The ROI Challenge: What Metrics to Use?]]
 +
**[[Where Should I Use What Technique?]]
 +
**[[Using the New Media for B2B Marketing]]
 +
**[[Integrated Campaigns]]
 +
**[[What's New & What's Next]]
 +
**[[Terminology]]
 +
**[[Academic Studies]]
 +
**[[Best Practices of Integrative Overviews and What's Next]]
 +
**[[Archives]]
-
The Yaffe Center aims to address the teaching of these skills, to benefit students and alumni of the Ross School of Business, the University of Michigan, managers and other professionals and the broader community:
+
*[[Corporate and Brand Websites]]
 +
**[[The Role and Structure of Own Websites]]
 +
**[[Site Navigation and Design]]
 +
**[[Improving Own Websites]]
 +
**[[Terminology]]
 +
**[[Academic Studies]]
 +
**[[Best Practices of Corporate and Brand Websites]]
 +
**[[Archives]]
-
To lead in the research and teaching of contemporary issues in persuasive communication, including content and new media, to judge which means are appropriate and effective
+
*[[Banner and Display Ads]]
-
To integrate and synthesize the domains of knowledge about persuasion across interdisciplinary boundaries
+
**[[Targeting and Re-Targeting Techniques]]
-
To develop programs and teaching materials that integrate art, business, design and engineering, especially graphic and industrial design
+
**[[Terminology]]
 +
**[[Academic Studies]]
 +
**[[Best Practices of Banner and Display Ads]]
 +
**[[Archives]]
-
To lead in the discovery, synthesis and dissemination of these newer and interdisciplinary and design-leveraging skills of persuasive communication: that is the vision for The Yaffe Center.
+
*[[Using Third-Party Websites]]
 +
**[[Marketing in the Blogosphere]]
 +
**[[Putting "Native Content" onto Others' Sites]]
 +
**[[Terminology]]
 +
**[[Academic Studies]]
 +
**[[Best Practices of Using Third-Party Websites]]
 +
**[[Archives]]
 +
*[[Using Social Media]]
 +
**[[Social Marketing]]
 +
**[[Using Facebook]]
 +
***[[Facebook Techniques: Overview]]
 +
***[[GraphSearch on Facebook]]
 +
***[[Custom Audiences]]
 +
**[[Using Twitter]]
 +
**[[Using Pinterest]]
 +
**[[Terminology]]
 +
**[[Academic Studies]]
 +
**[[Best Practices of Using Social Media]]
 +
**[[Archives]]
-
== '''History of The Yaffe Center''' ==
+
*[[Viral Marketing]]
 +
**[[Viral Marketing Overview]]
 +
**[[Techniques to Create Pass-Along and WOM]]
 +
**[[Using YouTube]]
 +
**[[Terminology]]
 +
**[[Academic Studies]]
 +
**[[Best Practices of Viral Marketing]]
 +
**[[Archives]]
 +
*[[Search Engine Marketing]]
 +
**[[Search Engine Marketing Overview]]
 +
**[[Search Engine Optimization]]
 +
***[[On-Page SEO]]
 +
***[[Off-Page SEO]]
 +
***[[Search Engine Optimizers]]
 +
**[[Terminology]]
 +
**[[Academic Studies]]
 +
**[[Best Practices of Search Engine Optimization]]
 +
**[[Search Engine Advertising]]
 +
***[[How Google AdWords Works]]
 +
***[[Keyword Optimization]]
 +
****[[Optimizing for Local Search]]
 +
**[[Terminology]]
 +
**[[Academic Studies]]
 +
**[[Best Practices of Search Engine Advertising]]
 +
**[[Archives]]
-
When Fred Yaffe came to the University in January 1996, he saw an opportunity to create a center focused on state-of-the-art advertising, particularly issues in contemporary communication. 
+
*[[Mobile Marketing]]
 +
**[[Mobile Marketing Overview]]
 +
**[[Mobile Marketing Techniques]]
 +
**[[Terminology]]
 +
**[[Academic Studies]]
 +
**[[Best Practices of Mobile Marketing]]
 +
**[[Archives]]
-
In his businesses, Mr. Yaffe looks for people who can work in multi-disciplinary teams, who are up to date in the latest means of persuasive communications. He is Chairman and CEO of The Yaffe Group, a Michigan-based firm offering advertising and promotion, brand consulting and creative services.
+
*[[Creative Techniques]]
 +
**[[Overview of Creative Techniques]]
 +
**[[Banner and Display Ad Strategies]]
 +
**[[Search Engine Ads]]
 +
**[[Social Media Strategies]]
 +
**[[Mobile]]
 +
**[[Email Ads]]
 +
**[[Video]]
 +
**[[Archives]]
-
The University is also interested in helping our students – future communications professionals, clients and consumers – polish their communication skills and learn to adapt quickly to the rapid changes affecting every kind of persuasive media.
+
*[[Email Marketing]]
 +
**[[Overview and Techniques of Email Marketing]]
 +
**[[Terminology]]
 +
**[[Academic Studies]]
 +
**[[Best Practices of Email Marketing]]
 +
**[[Archives]]
-
The Yaffe Center helps teach the realities of business practice that emerging professionals face, supplying real-world knowledge and skills that are critical to prepare for their future.
+
*[[Privacy and Regulations]]
 +
**[[Overview and Discussion of Privacy and Regulations]]
 +
**[[Terminology]]
 +
**[[Academic Studies]]
 +
**[[Best Practices of Privacy and Regulations]]
 +
**[[Archives]][http://www.plexusslimreviews.net.com plexus slim reviews]
-
The Ross School of Business and the University of Michigan, with generous support from The Yaffe Group, is studying persuasive communication in all its forms. The Yaffe Center, through a core interdisciplinary team of researchers and students, is gathering information and insights from the academic and professional communities.
 
-
Click Below for each Research Item
+
 
-
[[Digital Marketing]]
+
 
-
[[Persuasion]]
+
 
-
[[Brand-Marketing]]
+
 
 +
 
 +
Further contributions are welcomed: [http://www.yaffecenter.org/FacultyResearch/ResearchCenters/centers/Yaffe/contact_us/ send message]
 +
 
 +
Links in red are currently under construction.

Current revision

Image:Logo ross.jpg Image:Logo text yaffe.jpg

[link title]== Yaffe Center Digital Media Resources Hub ==

Digital initiatives have led to the development of new media models and previously untapped opportunities in advertising and marketing. From search engine marketing to corporate websites, from social media pages to blogs,and from email campaigns to the newest mobile devices, the digital world has had a profound impact on marketing and communications.

The Yaffe Center has developed this page to provide information, presentations, links, and student developed wikis on the following topics:




Further contributions are welcomed: send message

Links in red are currently under construction.

Retrieved from "http://webservices.itcs.umich.edu/mediawiki/YaffeCenter/index.php/Welcome_to_the_Digital_Media_Wiki"
Personal tools